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Macrotrends

The New Social Order

... target their audience. When thinking about sponsorships, not all influencers are created equal, and influence isn't necessarily correlated to follower count. A high-profile celebrity influencer with millions of followers can be great for increasing brand awareness, but might not move their followers to action. Alternately, while an influencer with 5,000 followers seems like small potatoes, their followers might be highly engaged and more likely to buy products should that influencer recommend them ...

(Ana)logging Off

... an increased interest from youth in meeting potential partners offline (see Pairing Off). And although it’s easier than ever to shop online, youth prefer to get out from behind their screens and physically visit stores for the experience it provides (see What’s In Store). As with these other aspects of their lives, young consumers feel that engaging in tactile entertainment experiences can be more fulfilling than their digital equivalent because they tap into the nostalgia of the experiences ...

The Malevolution

... , particularly among younger men. Bypassing an in-person consultation, patients fill out their medical history as part of Roman’s online visit. The info is securely transmitted to a doctor for review, and if they’re a safe and appropriate candidate for ED medication, they can instantly get a prescription written for Viagra, Cialis, or generic drugs.Trak Women’s bodies have predominantly been the focus of both fertility experts and research scientists, while male reproductive health has gone largely ignored ...

Culture Spotlight On The UK

... sold clothing/accessories on resale apps/websites. In all categories, women lead men in buying or selling clothing/accessories through secondhand stores, both online and in-person.Which of the following, if any, are true for you?Please select all that apply. I like to shop for clothing/ accessories from resale apps/websites | I like to shop for clothing/ accessories at thrift/secondhand stores (in person) | I have sold clothing/ accessories on resales apps/ websites 1 in 4 UK youth think it's ...

Culture Spotlight On Brazil

... causes. Those aged 30-34 are more likely than those aged 14-29 to buy or make these types of political/social statements.Which of the following are true for you, if any?Please select all that apply I've made a clothing item/accessory with a statement about politics/social issues | I've bought a clothing item/accessory with a statement about politics/social issues BRANDS & POLITICS IN BRAZILOver a third of Brazil’s youth like when brands engage in social causes. Women and young people aged 22-34 ...

Supply & On Demand

... consumers and young people in particular. With their Venture Consumer mindset, youth already feel they can have a say in entertainment creation, whether that be via a Kickstarter to fund a movie or an online petition to bring back a favorite show. Now, they are exerting their will, whether they realize it or not, on how and where entertainment is delivered. This attitude isn’t driven by a fight with entertainment providers for ownership of the airwaves but rather by a passion and admiration for ...

Welcome To The Club

... to provide this sense of belonging. While there's no shortage of ways in which they can feel part of a community online, young people are realizing that doesn’t fully substitute for having it in-person and are therefore still seeking it offline. Belonging to an IRL community is still very important to youth, so much so that they’re willing to go out of their way to attain it and go so far as to pay for it in the form of membership to clubs and co-working spaces, even if these communities are not ...

Data Mine

... customized recommendations | I'm willing to give up some personal security for increased convenience PAY IT NO MINDWhile 57% of U.S youth and 55% of UK youth say they generally do pay attention to the permissions an app requests when downloading/installing, over half do not pay attention to the terms and conditions/cookie policy on the websites they visit, including the privacy policy of an online business. Modern youth rely on the ethics and transparency of well-respected ...

Consumer Journeys

... We conducted ethnographies with a dozen young people aged 14 to 34 to understand, in detail, how they make purchases. We explored why they choose the brands they do, how they decide where to buy, and what they love and hate about the shopping experience. For a digitally immersed cohort, it follows that every purchase includes an online component—whether that be researching specs and reading reviews or exploring options via Instagram and sharing their purchases after the fact. But ...

Flexible Fitness

... How young adults are embracing inclusive & connected exercise in 2020.As gyms and small studios within the $828 billion physical activity market struggled to reinvent their offerings at the start of the Covid-19 pandemic, this sudden and severe industry interruption created space for young consumers to take their physical health into their own hands. With their newfound fitness freedom, young adults are adopting a hybrid approach to exercise that blends both online and offline touchpoints ...