387 results for 'global'
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Macrotrends

Home & Away Retail Trends

... increasingly inhabit these environments. Airports are becoming the new malls for global young consumers who are looking to kill time and/or fulfill their purchasing needs there, and who are often unwilling to visit an actual mall, evinced by this year’s second quarter mall vacancy rate of 8.6%. Closer to home, retailers are entering co-working spaces in a move that reflects young people's tendency to merge work and play. Rather than requiring shoppers to go out of their way to stores in/near their city ...

Home & Away Marketing Tips

... to facilitate meaningful in-person connections.Rapha Cycle Club Cycling apparel brand Rapha takes the task of building community very seriously with its Rapha Cycle Club initiative, the brand’s membership organization that is built around the core of its business and expands into a global community whose mission is to build belonging. RCC has “Clubhouses” where it hosts weekly rides and races but also goes beyond that: members can also attend RCC summits, group retreats, film screenings, panels ...

Innovation Halo

... Halo—there's been much backlash towards the brand with consumers feeling that Apple only puts out innovation products once in a while and when it does change, it's not always to address consumer pain points. Consider how Apple's "innovation" of removing the headphone jack became a pain point for consumers who could no longer use standard headphones or charge their phone while using headphones. Conversely, consider how global gaming phenomenon Fornite adds weekly updates and challenges. Even ...

Data Mine

... % of U.S. Trendsetters and 16% in the UK are willing to give up some personal security for increased convenience, too. Young people will submit to background checks to qualify for Global Entry at airports or CLEAR at baseball stadiums. This is a notable shift from the past, wherein consumers were willing to pay to try to protect their privacy, whereas now they're willing to pay to give over their data when it provides them with convenience. In the future, as the rewards, such as greater relevancy ...

Digital Wellbeing Movement

... world say that games are important to their lives (see Global Gaming Trends). McGonigal asserts that the principles of gaming can have promising, real-world impacts, such as players experiencing confidence, inspiration, and motivation that they might only experience in the gaming world.Juxtaposing young people’s love of gaming and the industry’s rampant success is the pressure it is facing from consumers who are experiencing the negative effects of gaming. Cases of young gamers becoming addicted to ...

State Of The Art

... even change the messages in real time to fit events in pop culture, global politics, and market activity—will be made even stronger with creative algorithms that will be taught to identify and serve up exactly what will pique consumer interest, more so than targeted ads do now. This is especially exciting from a visual marketing standpoint, as brands would be able to more readily harness the increased capabilities for image distribution by individual viewers. For instance if two different ...

Future Of Entertainment

... have banded together to strike back at their invaders.  - Post-Apocalyptic - These TV shows and movies highlight society’s concern about the health of the planet, human extinction, and society’s future. I Think We’re Alone Now Peter Dinklage and Elle Fanning get some alone time in this post-apocalyptic storyline, but perhaps too much of it. I Think We’re Alone Now follows the journey of the seemingly last man and woman on earth in the wake of a global extermination of mankind. How It ...

Future Of Travel, Transportation, & Infrastructure

... technology. The Smart Panda Buses have been sold in over 200 cities in China and an additional 500 cities around the world.Siemens Combino LRV The global technology company Siemens haslaunched the first autonomous light rail system, the Siemens Combino LRV. The tram is equipped with cameras, radar, and lidar systems that will feed data into the vehicle’s “brain” while algorithms will identify hazards and determine appropriate responses, such as stopping for pedestrians and other vehicles. The LRV is ...

Culture First, Country Second

... America and South Africa. Young consumers are adopting a "Culture First, Country Second" mindset, in which content that resonates with an individual surpasses international borders, from cultural nuances to language divides. As global youth see it, their geographic location shouldn't determine the content they pay attention to or care most about; they're even embracing content from countries they don't have a previous connection to. With this tendency, they're becoming country-blind, investing their ...

Purposeful Pop

... Action Works, a platform to give consumers an easy way to get involved at a local level.Kenneth Cole Kenneth Cole’s Courageous Class campaign features young activists—role models, not models—wearing Kenneth Cole designs and advocating for various causes including mental health, gender fluidity, and the environment.2 in 5 youth on a global level feel informed about what's going on in the world.A MORE DIVERSE CULTUREAmong youth globally, 67% feel popular culture has become more inclusive of ...