PLAYING THE (NFT) FIELD Apr 26, 2021 sports money technology ... Old school trading cards meet modern tech hypeTrading cards are going beyond physical and making a strong entrance into the digital space through non-fungible tokens, also known as NFTs. As Millennials and Gen Zs navigate an ever tumultuous society, we see their confidence in institutions such as banks and the stock market decrease as their comfort living digitally increases. Alysia, 16, from Washington, shares with Cassandra, “I am always looking for new and smart ways to spend/make money ...
SHOPPERTAINMENT Apr 15, 2021 retail social media marketing ... , yet effective, e-commerce livestreaming resonates with young consumers who are already online, eager to be entertained by influencers and ready to spend now that Millennials and Gen Zs are starting to feel more optimistic about their financial prospects, as reported in Cassandra’s March report, Risk/Reward Calculus. A range of retail stores, fashion and beauty brands are adopting this marketing strategy, collaborating with social media platforms like Instagram, TikTok, and top influencers. The ...
