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Macrotrends

Shopography

... often offers the opportunity to meet the owner and curator of the unique collection of goods, bringing the shopper closer to the creative mind behind the small brand. Building on this sense of local pride and unity, side street shopkeepers are banding together to drum up business, creating special shopping nights, events, and street-wide sales to increase foot traffic. The tactic isn’t particularly new, but its re-emergence is highly effective with young consumers who feel invested in the success of ...

Free Spirit(uality)

... consumers to evaluate if/how they align with their own values. Manifestos should clearly communicate transparency and honesty, but don’t necessarily need to directly address spirituality. Experiment with integrating spirituality into your brand persona—but don’t be prescriptive about it. Evolve your beliefs and practices to align with shifting social mores—but when it comes to upholding an overarching philosophy that spans both life and business, continue to maintain consistency. - BRAND MANIFESTOS ...

POP Global

... An overview of key pop culture trends from around the world LIVE WEB ENTERTAINMENT THRIVING IN CHINAEach night, millions of young people in China are going online to watch live amateur performances, as The New York Times reports. These low-budget webcam broadcasts, which include karaoke, comedy skits, and talk shows, have become a wildly popular and profitable business. YY.com is the leader in this space, with 92 million monthly active users and more than a million channels. The site displays ...

Global Analog Trends

... seeing a boom in sales. A growing interest in East African music and youth enthusiasm for vinyl records has given way to a music renaissance. James Rugami, record dealer and owner of stall 570 located in Nairobi’s Kenyatta Market, said that his business has doubled over the last decade, with interest from both domestic and international customers.Singapore’s New Record Shops Singapore’s new independent record stores, Choice Cuts + Good Coffee, Hear Records, and The Analog Vault to name a few ...

New Muslims

... Muslims. By offering meals that appeal to an international palate—dishes like Indian curries and Korean bibimbap—they’re finding fans in ethically conscious Ys of all denominations.In the US, Whole Earth Meats is both halal and organic. It markets its burgers based on tradition and wholesomeness, using these values to appeal to Muslim consumers first, underlining them with its halal status.This winter, 29-year-old Shazia Saleem launched “ieat Foods” a ready-meals business featuring the first national ...

Over The Influence

... Harvard Business Review found that "the likelihood of viewing a brand positively following an influencer’s recommendation was roughly the same whether or not a relationship between the brand and the influencer had been disclosed." In other words, many consumers assume influencers are being paid for their posts whether they're disclosed or not—and they appreciate the transparency of the disclosure. The HBR study also found that influencers’ recommendations have become more important to consumers ...

Marketing Tips For Engaging Modern Parents

... of a babies’ tears and encourages people not to be frustrated next time there’s a baby on their flight but rather to greet them with a smile instead.Huggies Making sure babies are in good hands is at the core of the Huggies ethos, so it’s fitting that it’s now getting into the child care business, too. As part of its licensing deal with Disney, the diaper brand will open daycare facilities with the Huggies name. Daycare operations at Disney theme parks and on Disney cruise ships will be ...

Would You(th) Care For A Cause?

... consumers—to recycle, to eat locally, to buy a blouse made of organic cotton instead of polyester—will not change the world.” Wicke uses this quote to make her point that conscious consumerism is a mere distraction from the real issues at hand. To Wicke, this includes working to dismantle the incentives that keep companies reliant on unsustainable business models, instead of feeling good about oneself for buying into change.Our data shows that Zs aren’t all-or-nothing champions of social or ...

For Love And Money

... industries (44%), earn recognition and awards (29%) and receive regular promotions (28%). Which of the following, if any, would you need in order to feel complete or fulfilled in your work life? A high salary | Being respected in the industry | Making a difference in the world | Being well-liked by colleagues | Recognition /awards | Regular promotions | Having a prestigious job title An active social life through work | Having people report to me | Business travel | Running the company ...

Nesting & Resting

... . Healing CrystalsThe healing gemstone industry is now a billion dollar business, with crystal sales soaring via online shops and physical outposts large and small. Specialty shops like holistic healing center Maha Rose in Brooklyn offer a range of healing crystals for the home, while mass retailers like Anthrolopolgie are also leveraging the love. Plant PowerHouse plants have long been celebrated for their ability to boost feelings of wellbeing while bringing life to a room, and the ...