Under The Influence Dec 03, 2019 ... | Significant other | Digital ads | Celebrities | Coworkers/ classmates | Print ads | Athletes | Billboards | Teachers/ coaches/ counselors | Other | None of the above YOUNG PEOPLE’S INFLUENCEWho of the following, if anyone, do you influence?Select all that apply. Friends | Children | Siblings | Parents | Significant other | Coworkers/ Classmates | Follower on social media | Other people (e.g., others who see content you post, reviews you share) | None of the above Among ...
The Influencers Dec 08, 2019 ... people on social media, which, if any, would you choose to follow?Please select one. Influencers | Celebrities | Athletes | I would not follow any of these types of people TOP 5 FAVORITE INFLUENCERSWho is your favorite influencer? (U.S. Youth)Please write in one name. 151 | 151 | 151 | 151 | 151 Who is your favorite influencer? (UK Youth)Please write in one name. 151 | 151 | 151 | 151 | 151 DISCOVERING NEW INFLUENCERSHow do you discover new influencers?Select all that apply. Friends ...
Popular Culture & Brands May 11, 2018 ... apply. I like learning about how entertainment is created | I wish brands provided more recommendations on entertainment I might like I like learning about how entertainment is created | I wish brands provided more recommendations on entertainment I might like 7 in 10 global youth agree ads/commercials are a part of popular culture.AD PREFERENCESWhen it comes to advertising, over six in 10 youth across the globe prefer when brands feature real people rather than celebrities in their ads ...
Popular Culture & Sports May 19, 2018 ... events in person I watch sporting events | I attend sporting events in person 6 in 10 global youth believe that as a fan, it’s important for them to feel like they are part of a team, and this jumps to 8 in 10 among Indian youth.ATHLETES IN POPULAR CULTUREThree in four youth around the world agree sports is an important part of popular culture, and this same percentage considers athletes to be celebrities. Women (75%) and youth aged 22-34 (76%) are the most likely to agree with each of these ...
Brands Mar 02, 2019 ... 1 in 4 think their generation is accurately reflected in advertising/marketing.ADS WITH REAL PEOPLE Please select one statement from each pair below that you agree with the most. I would rather see ads/marketing campaigns with real people | I would rather see ads/marketing campaigns with celebrities WHY PAY ATTENTION TO ADSWhich of the following, if any, would make you pay attention to an ad?Please select all that apply. If it is relevant to me/my needs | If the ad is humorous | If it ...
Celebrity & Pop Culture Nov 25, 2016 ... While youth think their generation is too consumed with pop culture, they nevertheless regard it as a fundamental part of society and, increasingly, a source of inspiration for their personal and professional lives.Favorite celebrities or influencers that U.S. youth follow on social media. 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 Favorite celebrities or influencers that UK youth follow on social media. 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 ...
Social Media Mar 04, 2019 ... A quantitative overview of generational attitudes and behaviors toward social media. MORE INTEREST IN INFLUENCERSPlease select one statement from each pair below that you agree with more. I am more interested in social media influencers/stars | I am more interested in Hollywood celebrities SOCIAL MEDIA PLATFORM USEOf the social media platforms listed below, are you using each more, less, or the same amount as you were a year ago? YouTube | Instagram | Snapchat | Facebook | Twitter ...
Popular Culture & Music May 24, 2018 ... (i.e., how many other people like the music) or their significant other. Women are more likely than men to be influenced by these external factors when choosing music to listen to. One in four are also influenced by family, social media influencers, peer reviews, and celebrities. Notably, one in three youth in the UK and Australia say they are not influenced by any people or external sources when it comes to the music they listen to, whereas youth in China, India, Turkey, and Nigeria are the most ...
Brands & Marketing Nov 20, 2017 ... A quantitative overview of how consumers view advertising and the channels they want brands to use to communicate with them.ADS & ENDORSEMENTSFamiliarity plays a large role in the mind of the consumer. Roughly seven in 10 U.S. and UK youth want to see ads and marketing campaigns with real people in them rather than celebrities. Another seven in 10 Trendsetters say they are more likely to buy a product or service if a friend promotes it or if a social media influencer likes it than if a ...
Popular Culture & Fashion/Style May 17, 2018 ... celebrities, led by 66% of youth in South Africa and 65% of youth in the U.S.FOLLOWING FASHION & INSPIRATIONAmong global youth, 35% get their inspiration from fashion/style on social media, rising to nearly half (46%) of Chinese youth. One in three youth overall follow popular culture around fashion/style and are interested in learning more about this category as a whole. Women show more interest in fashion/style category trends than do men.Please select which statements, if any, are true to you about ...
