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Macrotrends

Global Food & Beverage Trends

... NYFW; at Paris Fashion Week, a Berlin-based photographer covering the event documented not the styles on the runway, but the dishes being eaten by attendees. Brands can make food fashionable, whether it is presented as part of a consumer’s lifestyle in advertising or being served at in-person activations, and food brands collaborating with fashion brands is very in style.Uniqlo The Japanese clothing brand produced a line of t-shirts representing some of Japan’s iconic ramen restaurants. The  ...

10 Gender Takeaways

... them. Brands that have been demonstrative in their support of the issues Ys and Zs care about, and that make an effort to be equal and fair across their marketing, have reaped the benefits of positive word of mouth. Young consumers will only continue to reward, and invest in, those companies that know what they care about and speak directly to them. NIKE’S #BeTrue campaign demonstrated the brand’s support for LGBT rights through the release of a rainbow-hued line of shoes and clothing, and a ...

Parenting Out Loud

... which were confessions from real moms, such as “I give my picky 5 yr. old baby food for dessert to ensure he eats fruits and vegetables.”Reformation To show real moments of motherhood, clothing brand Reformation posted a picture of a mom breastfeeding her baby. While this is often a contentious topic that causes much outcry when people share about it on social media, the retailer sought to celebrate an honest moment in childrearing and acknowledge how people are ...

Breaking Bad

... third of Ys, Xers, and Boomers in the U.S. agree (34%, 36%, and 35%, respectively). Ys and Zs, who are normalizing gender-fluid self-identification and expression, are aware that this is a major stigma they’re breaking. Zs in particular are prompting brands to create gender-fluid clothing lines, marketing campaigns that showcase a range of genders, and entertainment that reflects this normalization. Older generations, particularly Boomers, grew up in a society that expressed zero tolerance and even ...

Pop Politics

... , ranging from Trevor Noah to Newt Gingrich. One panel teamed Tony Hale, the actor who plays the “body man” on Veep, with Reggie Love, who had the job for President Obama. The event sold more than 7,000 tickets and will be returning in June 2016. - Brands + Marketing - BEBE Clothing retailer Bebe partners with Rock the Vote to engage young women in the political process. As part of this effort, the Bebe website provides an online voter registration form, an FAQ section about voting with ...

Soloists

... following types of activities, if any, have you or would you do alone? Go on walks | Go shopping | Go clothing shopping | Go to the movie theater | Go to lectures or other educational events | Go out to eat at restaurants with waiter service | Go to museums | Go to professional or networking events | Go to bars | Go to sporting events | Go to concerts or shows | Go on vacation | Go out dancing 56% of young adults prefer to do some things alone so that they don't have to compromise. Married ...

Short Life

... , and providing short-lived sneak peeks and glimpses into exclusive, behind-the-scenes content. - GIVE A SNEAK PEEK - Rebecca Minkoff gave followers a quick preview glimpse at her Spring 2014 collection through a series of Snapchat posts. Acura rewarded the first 100 users to add the automaker on Snapchat with a six-second preview of a prototype NSX supercar racing around a track. - SHARE SUGGESTIVELY - Appealing to the alleged scandalous intent of Snapchat’s disappearing messages, clothing brand ...

The Monetization Generation

... called Depop, where I sell my unwanted new or used clothing and accessories. I have currently earnt over 100 pounds.MIMI, 14, UKWhile Zs first used social media as a way to build their image, they’re now using these platforms to build their bank accounts, too. Along with obtaining support in the form of likes and comments, they’re looking for their friends to support them financially. Self-promotion of anything one has to sell is acceptable to them because they’ve hardly known a time in which people ...

Digital Trends

... blogging inspired three industry experts to create Figr, a styling app that’s quickly amassed more than 11,000 users since launching in late May. Figr allows users to scroll through images from the runway, street style blogs, and lookbooks, to mix-and-match outfits and dress models and celebrities. Users can change the top, middle, and bottom parts of a picture to combine clothing from different designers or scenarios. Figr has partnered with high-end brands such as Alexander Wang and The Row, top ...

The FUND-amentals

... to recoup money spent or possibly make a profit, whereas experiences are fleeting and have a less tangible financial return. For example, renting out one’s clothing on Instagram or upselling fidget spinners at school can bring in a tidy sum (see The Monetization Generation). Zs are inspired by the countless number of entrepreneurs, both those who are older and their own age, who have found ways to make money that didn’t previously exist, and they realize that they, too, have access, tools, and ...