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Macrotrends

Global Movie Trends

... sexual violence and creating a space for larger conversation around this topic as well as community healing, the Times Up initiative is a solution-based and action-oriented organization with the goal of creating concrete change that leads to safety and equity in the workplace. Following Jodi Kantor and Meagan Twohey’s groundbreaking New York Times expose on media mogul and serial predator Harvey Weinstein (for which the newspaper recently won a Pulitzer prize), both Times Up and ...

Global Digital Trends

... , Facebook Karaoke only works with live broadcasts.Funimate Funimate is a U.S.-based social video app that allows users to create short-form videos and share them with the app’s global community. Funimate video creators can use the app to record lip sync music videos and customize them using visual and audio effects palettes. Users can up their social media cred and flex their creative muscles by participating in community challenges.THE DEATH OF SLACKTIVISMThe digital landscape has made information on ...

Justifying Fan Fic

... this recognition. And with more than 7.5 million fan fiction stories posted on writing community Wattpad in 2013, this growth shows no signs of slowing. The vast amount of fan content published online has inspired traditional publishers to embrace it as a profitable source of revenue. Last year, Simon & Schuster published Beautiful Bastard and its sequel Beautiful Stranger, both of which are reworked versions of Twilight fan fiction. Additionally, Penguin published The Submissive, another Twilight ...

Home & Away Work & Commuting Trends

... in a new location each month. Along with providing living and work accommodations, Terminal 3 also organizes group excursions that give workers local experiences and the opportunity to give back to the community, as well as a monthly coaching session to help them achieve their goals.Roam Rather than moving on a scheduled basis with a specific group of people, Roam offers living and working accommodations to nomadic workers who come and go across various locations as they please. Roam also offers ...

Leagues Of Their Own

... these games becoming significantly bigger in the near future.I think that more types of events and competitions are considered sports today than in the past. Consider how eSports is growing and becoming more popular and becoming more widely accepted in the sports community. BRYAN, 27, NYWith Ys and Zs leading digital-first lives, it’s no wonder they’re open to the digital aspects of sports. While this outlook may seem strange to older generations that regard sports as an important source for ...

Membership Drive

... , food, beauty services, flights, boutique fitness classes, concerts, and more. Their motivations for joining such membership programs are multifaceted, ranging from financial considerations to personal development. Furthermore, membership programs’ reliance on community—the group dynamic makes such economies of scale work, after all—greatly appeals to group-oriented younger generations. Going forward, these community-minded membership programs stand to reinvent loyalty among young ...

Gen Z State Of Mind

... Overboredom, as they find ways to entertain themselves, while it’s simultaneously setting the bar higher for brands to wow them. LIFE ASPIRATIONSWhen it comes to Zs’ life goals, owning a car, owning a home, traveling the world, being rich, and getting married are most important. Three-quarters of Trendsetters in both the U.S. and UK also strive to have children, make a positive impact on their local community, and be well-known in their career or industry. Completing an undergraduate degree is far ...

To Your Heart's Content

... ' narration was even repurposed on the Calm meditation app, with Mental Floss noting its place in the ASMR community. ONLY POSITIVITYIn addition to offering tips on cooking, cleaning, and painting, one thing many of these shows have in common is their uplifting message. With everything going on in the world—from climate change and unemployment to gun violence and student loan debt—Ys and Zs are reaching for entertainment that makes them feel good about life and that helps them counteract their ...

Marketing Tips

... greater sense of community in the process. Harry’s Shaving startup Harry’s does more than just sell razors; it strives to reflect young people’s lifestyles. In an effort to do so, it launched a free online lecture series earlier this year called H’University, in which a rotating roster of entrepreneurs record videos about the business world. The initiative is intended to help recent college grads gain insights they wouldn’t learn in school. Past lecturers have included Instagram founder Kevin ...

Universal Invite

... the most. - UI STUDIES - Below are examples of recent campaigns that transcended cultural barriers to appeal to GYs. Sony’s One Stadium Community Sony used soccer’s global draw to create One Stadium, a vast fan-driven community, fueled by the universal love for the sport. Along with on-site events in Brazil, viewing parties hosted around the world, and live streams bringing the game to fans, Sony also gave international soccer supporters a forum to showcase their love for their teams and connect ...