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Macrotrends

Marketing Tips

... greater sense of community in the process. Harry’s Shaving startup Harry’s does more than just sell razors; it strives to reflect young people’s lifestyles. In an effort to do so, it launched a free online lecture series earlier this year called H’University, in which a rotating roster of entrepreneurs record videos about the business world. The initiative is intended to help recent college grads gain insights they wouldn’t learn in school. Past lecturers have included Instagram founder Kevin ...

Leagues Of Their Own

... these games becoming significantly bigger in the near future.I think that more types of events and competitions are considered sports today than in the past. Consider how eSports is growing and becoming more popular and becoming more widely accepted in the sports community. BRYAN, 27, NYWith Ys and Zs leading digital-first lives, it’s no wonder they’re open to the digital aspects of sports. While this outlook may seem strange to older generations that regard sports as an important source for ...

Over The Influence

... % said they wanted their likes to remain hidden, and 51% said they saw no change in the number of likes they received. Still, this change is certain to shift the focus of some partnerships and will require a reimagining of metrics, but it's unlikely to have a huge impact on companies that have developed genuine relationships with influencers or partnered with people who are authentic to their brand. “Essentially, it will require brands to focus on fostering community rather than surface-level content ...

Gen Z State Of Mind

... Overboredom, as they find ways to entertain themselves, while it’s simultaneously setting the bar higher for brands to wow them. LIFE ASPIRATIONSWhen it comes to Zs’ life goals, owning a car, owning a home, traveling the world, being rich, and getting married are most important. Three-quarters of Trendsetters in both the U.S. and UK also strive to have children, make a positive impact on their local community, and be well-known in their career or industry. Completing an undergraduate degree is far ...

Global Movie Trends

... sexual violence and creating a space for larger conversation around this topic as well as community healing, the Times Up initiative is a solution-based and action-oriented organization with the goal of creating concrete change that leads to safety and equity in the workplace. Following Jodi Kantor and Meagan Twohey’s groundbreaking New York Times expose on media mogul and serial predator Harvey Weinstein (for which the newspaper recently won a Pulitzer prize), both Times Up and ...

Global Digital Trends

... , Facebook Karaoke only works with live broadcasts.Funimate Funimate is a U.S.-based social video app that allows users to create short-form videos and share them with the app’s global community. Funimate video creators can use the app to record lip sync music videos and customize them using visual and audio effects palettes. Users can up their social media cred and flex their creative muscles by participating in community challenges.THE DEATH OF SLACKTIVISMThe digital landscape has made information on ...

Culture Spotlight On The U.S.

... popular outside of the Latin music community with her debut album "Isolation." But more than just a hit on Latin charts and award categories, in 2017, Latin songs took 16 of the spots on YouTube’s Top 25 Songs of the Summer global chart.Girl Power(houses): Female Singers Top The ChartsWhile females are fighting for greater representation in many areas of popular culture, including TV, movies, and gaming, music is an area where they are finding a loud voice. In fact, much of what's ...

Stage Of The Game

... -pilot agreement for a synchronized swimming comedy from Simon Cowell, Diablo Cody, and Glee co-creator Ian Brennan.The Whole Nine CBS is set to debut the comedy The Whole Nine, inspired by Arizona Cardinals star Calais Campbell's life. Campbell will also executive produce the show.Apollo Park Michael Jordan has launched his own production company, which will produce the show Apollo Park about a young basketball player’s quick rise to fame and the effects of his success on his family and community ...

POP Marketing

... viewers’ sense of savvy while demonstrating that the brand has a sense of humor about itself. Below are three examples of brand/ content partnerships that transcend the egregious norms of product placement, creating a new standard for actual engagement by way of embedded marketing. SUBWAY AND COMMUNITYCult-favorite Community was “saved” by Subway product placement in its third season; an episode featuring references to Orwell’s 1984 saw the sandwich chain installed at Greendale Community College while ...

Ethical Click

... Instagram’s measures unjust and created campaigns to “save” her. Politics are a more controversial matter on Facebook, where member Michael Letwin, a Brooklyn lawyer who was an administrator of a group called “Jews for Palestinian Right of Return,” found his account deleted after enough people who didn’t share his views flagged him. Letwin felt he had not violated any community standards, and that Facebook had acted rashly. Meanwhile, victims of baby role-playing on Instagram (in which a user essentially ...