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Macrotrends

Active-ists

... assassinated, the NBA team partnered with the National Civil Rights Museum and collaborated with Adidas to design a special jersey worn during the MLK Celebration game in January.NFL Breast Cancer Awareness The NFL has supported breast cancer awareness in October since 2009. Players wear pink and fans can buy special edition merchandise with proceeds benefitting the American Cancer Society. However, there is now controversy over how much of the money raised by pastel-hued jerseys is actually being donated ...

All The Feels

... to encourage young people in schools worldwide to have discussions, share each others' ideas, and think deeply about a key topic, empathy, by helping them actually feel the emotions of others.Questions & Empathy Design and strategy studio Sub Rosa uses an internal policy called Applied Empathy to help their team work together and grow, and they offer a gamified version to the public called Questions & Empathy. The deck of cards contains questions meant to get people to open up and facilitate ...

Mind The Gap

... store and design studio Otherwild’s feminist statement t-shirt that reads “The Future Is Female,” as well as its “Gender Is A Drag” shirt.SARAH SOPHIE FLICKER Performer/activist/social media star Sarah Sophie Flicker, a mother of two boys and a girl, has become a prominent voice of the “raise boys and girls the same way” movement, blogging about it frequently on her At Once Tumblr (along with co-author Nicole Okumbo) and on her personal Instagram account. She has become a feminist parenting role ...

POP Marketing

... that turned out to be motherhood, inspired a Bud Light parody in which fake interviewees were tested on their “dad skills,” such as making outdated references to pop culture and sporting fanny packs.HBO created a microsite for the fictional tech company Pied Piper, featured in new series Silicon Valley, which parodies some of the clichés of contemporary user interfaces and tech culture at large: namely, parallax scrolling, responsive design, and absurdist titles for the company’s “employees.”Wren’s ...

Innovation Halo

... out faster and reducing travel time. Previously, when Delta planes pulled away from the gate, they needed to be turned 90 degrees, so that they were lined up with the taxiway based on the design of most airport terminals. However, recently, Delta customer service agents at the Atlanta airport came up with a solution in which planes could be turned at a 45 degree angle, saving about one to two minutes each time a plane pulls out. While this micro innovation is a mere tweak to a process, each Delta ...

Membership Drive

... obtain membership perks that such offer. Consider reimagining your existing loyalty credit card programs as membership programs. For example, Restoration Hardware’s Membership Program offers, for a $100 annual fee, 25% off all RH brands as well as range of complimentary services ranging from interior design to concierge assistance.Young people are craving a sense of community when shopping. Brands should consider ways to create this within their product or ...

Brand Friends Forever

... human touch points provide real people for consumers to interact with, from live chat customer service to complimentary in-store personal shopping. The In Good Company campaign suggested other brands and productsTumblr exhibits design inspiration, product guides, and sneak peeksBehind-the-scenes videos show the apparel-making processInteresting personalities, such as restaurateurs and surfers, were tapped to model - TOMS SHOES - Founder Blake Mycoskie serves as a visible and inspirational ...

The State Of The Sub/Urban

... car-dependent than in decades past. Whereas cities and suburbs have historically been two distinct places with opposing lifestyles, these environments are becoming more similar to one another in their physical design and offerings, particularly in the U.S. As this happens, both types of places are becoming more attractive to young generations and further encouraging their transient tendencies by creating more places to live that align with their preferences.Suburbs need to evolve in order to ...

ReLuxe

... -earned success—something for which they feel they had to fight. They’ve passed along this mindset to their children, who likewise have come to value traditional status symbols more than Ys do. I got a pair of trainers. I chose them as they were on sale for £39, which is decent for Adidas specials. I really like them as they have a Lichtenstein-inspired design, and I wear them all the time.ZOE, 17, UKBut whereas their parents distinguished themselves through the financial status their ...

10 Gender Takeaways

... DIESEL’S Fall 2013 “Reboot” campaign, artistic director Nicola Formichetti turned to Tumblr to cast 20 nonprofessional models, together representing a diverse range of approaches to masculinity, femininity, and androgyny (not to mention a variety of body shapes and sizes). - CONSIDER UNISEX CAMPAIGNS - Young men and women are already using products as if they were unisex by design. About a quarter have purchased clothes or grooming products meant for the opposite gender, and 45% of men and 54% of ...