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Macrotrends

Dream Team

... increased enthusiasm for second screens, many young adults are more engaged with ancillary sports content than the sporting events themselves. Although participating in a fantasy league is another way to express one’s fandom, it’s also about being tactical and calculating rather than expressing pure love of the game. In fact, one third of young adults in the UK and 29% in the U.S. actually think it’s more fun to engage in a sports fantasy league than to play sports. For the majority, though, it’s not ...

Z Marketing Tips

... not to say they aren’t interested in online shopping, but in today’s increasingly digital world, retailers shouldn’t forget about the importance of creating a hands-on environment where Zs can experience a brand through play. In-store experiences are a focus at Middle Eastern company The Toy Store, with a slew of product demonstrations, competitions, workshops, and pantomimes. These events, which the company dubs “in-store theater,” allow kids to play before they pay and for parents to ask ...

Global Bytes

... of the platform (more than 100,000 people downloaded the app overnight). FireChat, originally conceived as a service for festivalgoers who are often frustrated by clogged cellular networks at events, works through Bluetooth and is ideal for connecting with people nearby, whether they’re fellow revelers or revolutionaries. - CHINA'S LOSER BOYS - One of the most popular web series in China is “Surprise,” which follows the story of Wang Dachui. He’s a diaosi, a vulgar Chinese slang term for an ...

Family Ties

... that playing video games and sports, and taking their kids to the movies and live events are their top ways to bond.Which of the following, if any, do you consider your five favorite ways to bond with your child?Please select your five favorites. Playing together (e.g., with toys, board games) | Watching tv/ movies together | Spending time outside together (e.g., fishing, swimming, hiking) | Eating meals together at home | Reading books together | Going on trips together | Playing ...

Fear Factors

... an oftentimes overly optimistic outlook of the world. However, cataclysmic events during their adolescence—such as 9/11 in the U.S., the 7/7 bus bombings in the UK, and the 2008 economic recession that affected youth in both countries—upended their sense of security and changed the course of the careers that they felt promised as children. Having lived through these experiences, Ys are acutely aware of the fact that nothing in this world is guaranteed, especially with regards to their ...

Presence of Mind

... of a smartphone, more focused on capturing the perfect Instagram shot than enjoying the performance itself. (So common is this occurrence that an events company called Yondr gives concertgoers a sock-like case, which locks their phone when they’re in a designated section of partner venues.) Similarly, digital distractions are spoiling Ys’ in-person social interactions to such a degree that they are starting to make pointed efforts to deter such behavior. A 29-year-old guy in one of our focus ...

ROI (Return On Image)

... introduced Snapchat Stories, a feature that strings snaps together to create a more comprehensive tale. When I go to an event or have a night out with friends, I document the entire experience and not just the actual event. The events leading up to the event itself are generally just as fun with friends! NAVAH, 20, USATo expand stories surrounding daily life, Ys and Zs are sharing seemingly mundane details that offer behind-the-scenes glimpses into their worlds. Because young producers have been ...

Digital Destinations

... Cassandra Report Trendsetters share their go-to-destinations on the web for news, entertainment, fashion, food, and more.CURRENT EVENTS/NEWScnn, nytimes, ny times, new york times, google, twitter, facebook, yahoo, bbc, huffpost, huffington post, reddit, tumblr, reddit, fox news, ap, associated press, aljazeera, al jazeera, buzzfeed, digg, la times, los angeles times, msnbc, daily beast, drudge report, nprGOSSIPfacebook, perez hilton, tmz, buzzfeed, twitter, google, entertainment, e!, instagram ...

Multigenerational Marketing Tips

... select all that apply. If it is relevant to me/my needs | If the ad is humorous | If it is from a brand I like | If it has great music | If it feels more like entertainment than an ad | If it is inspiring | If it teaches me something | If it has an emotional connection | If it includes detailed product information | If it references current events | If it includes celebrities/public figures I like | Other thing(s) | Nothing The majority of all four generations in ...

Pairing Off

... emotional intelligence necessary for face-to-face interaction with strangers. Brands and marketers have a significant opportunity to fulfill this collective desire to find romance in real life. For instance, they might use consumer profiling to bring together likeminded singles (think those who live in the same neighborhood and have similar taste in products) offline at sponsored events, and then provide tools in the form of apps or online platforms to make sure they don’t pass one another by forever ...