Global Music Trends Jun 03, 2018 ... the hip-hop and punk genres and seeking deeper immersion, whether through VR music videos or albums launched as interactive, participatory experiences. These trends reveal where the industry is headed, while also indicating what’s to come in culture, extending beyond the music category and providing inspiration for brands across all verticals.HIP-HOP IS HIPHip-hop has been growing in popularity on a global scale, moving far beyond music and being incorporated into other aspects of popular culture ...
Tech Truths Mar 21, 2019 ... extension of themselves or a voice assistant a member of their family. In fact, four in 10 Zs in the U.S. and nearly a third in the UK consider their cellphone the most personal thing they own, and this is significant in topping other possessions that may be more reflective of their individual passions, style, or experiences. What's more, Zs in the U.S. place considerably higher importance on their phones than Ys in the UK (42% versus 30%, respectively), demonstrating just how deep-rooted Zs' digital ...
Marketing Tips Sep 16, 2015 marketing ... reason why they can’t still enjoy youthful experiences and indulge in innocent fun. As they are democratizing age, they believe that everyone can enjoy most products and experiences. - 2. SHOW THAT FRIENDSHIP IS AS IMPORTANT AS ROMANTIC RELATIONSHIPS - Young people’s highly social nature, digital connectivity, and nontraditional approach to adulthood have prompted them to lean on friends more than did past generations. They view these bonds as paramount to their lives, akin to that of a familial or ...
Demo Real Mar 04, 2016 community social consciousness activism causes and issues ... one location to express their beliefs can have as much (if not more) of an effect as hundreds of thousands of people signing an online petition. In doing so, they also gain new experiences, which are highly coveted by their generation as well as a greater sense of togetherness and camaraderie with people who care about the same causes as they do. While in-person protests and rallies led by young people have always happened on occasion, in recent months, wave after wave of youth are hitting ...
Find Your Place Dec 17, 2018 ... experiences they crave, they often have to go outside of their city/town to get it. And going on trips is increasingly becoming even more appealing and less stressful as young people offload the work of coordinating logistics and activities onto services, travel agents, and even brands, as they believe Have Guidance, Will Travel.Building Community Through BrandsWith community being highly dispersed, brands have a key opportunity to help young people as they redefine and reimagine how they feel a sense of ...
The Shape Of Belonging: A Map To Modern Community Dec 12, 2018 ... where she finds a particular sense of community among those who commute to London on a regular basis. The train station pub is a melting pot for people in the surrounding villages. For Eleanor, her sense of community and belonging isn’t found in her immediate vicinity and so she looks to places outside her village where she can meet people who share similar experiences and values to form her personal community. ...
Glutton Goals Jun 14, 2017 food & beverage gen z body image social media soda ... . Decadent meals and culinary experiences create the shareworthy moments they’re hungry for; half of Z Trendsetters in the U.S. and 46% in the UK have shared something they’ve cooked or baked on social media. It’s no coincidence that many of the over-the-top meals and culinary experiences dominating Zs’ feeds—unicorn hot chocolate, fairy floss ice cream, trips to Magnum’s Dipping Bar and cookie Dō—are highly drool-inducing. For a generation going through adolescence in full ...
Z Marketing Tips Mar 18, 2015 gen z marketing ... INTERACTIVE IN-STORE EXPERIENCES - Zs may be the first generation of true digital natives, but they still value analog experiences. In fact, being constantly connected makes their tactile activities and face-to-face interactions even more meaningful. This is particularly important for brands to recognize, as the majority of Zs (64%) prefer to shop in stores rather than online. They crave the physical retail experience, which allows them not only to discover and test products but also to socialize. That’s ...
The Self-Improvement Revolution Mar 26, 2018 education fashion & beauty health & wellness technology mindfulness online learning quantified self style ... generations of youth, and seeing others' betterment experiences and performative lives inspires them to improve while simultaneously making them keenly aware of how they compare and anxious that they're not progressing enough. While this unprecedented access empowers them to take action, it also creates pressure that they should do so regularly and that they'll always need to strive to be better across many categories. Youth's focus on themselves is often criticized as narcissistic, but as Ys and Zs see ...
On/Off Mar 07, 2014 marketing retail customer service e-commerce shopping On/Off ... Young consumers expect retailers to implement a wholly integrated view of their marketing, services, and access points.Generations Y and Z, having grown up with a mouse—and now, a touchscreen—in hand, do not view their online activities as distinct from their offline experiences. As explored in our WWW macro trend (Cassandra Report, Fall/Winter 2012), their mindset is such that online and offline endeavors are of equal merit. Hence, they’ve come to expect brands and companies to deliver ...
