396 results for '"experiences"'
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Macrotrends

Global Music Trends

... the hip-hop and punk genres and seeking deeper immersion, whether through VR music videos or albums launched as interactive, participatory experiences. These trends reveal where the industry is headed, while also indicating what’s to come in culture, extending beyond the music category and providing inspiration for brands across all verticals.HIP-HOP IS HIPHip-hop has been growing in popularity on a global scale, moving far beyond music and being incorporated into other aspects of popular culture ...

Membership Drive

... , as opposed to subscription box services that deliver surprise products that may or may not be of use or interest. This, compounded with the fact that most are in line with modern youth’s penchant for collecting noteworthy experiences, leads us to expect a move away from subscription programs towards membership programs. Whereas a subscription box may deliver a new type of coffee grounds every month, a membership program like CUPS allows users to visit a new coffee shop every day, thereby enjoying ...

Cultural Diplomats

... traveling the world as a life aspiration. In fact, GYs are the fastest-growing age segment in travel spending despite widespread economic uncertainty. They prioritize international travel above categories that previous generations held dear, like owning homes and cars, and their preferred style of travel is similarly unique, foregoing sun and surf vacations in favor of immersive cultural experiences and voluntourism expeditions. This shift reflects their desire to feel like locals rather than tourists ...

Community > Commerce

... Young people prioritize gaining a sense of connectedness above individual consumption when shopping and spending.Young consumers are shunning shopping experiences that are merely transactional. Brands can no longer simply put products on shelves and expect young people to buy them. As youth expect to have personally meaningful relationships with brands (see The One), they browse and buy for more emotional reasons than utilitarian ones. Today, the purpose of shopping has shifted from just ...

Glutton Goals

... . Decadent meals and culinary experiences create the shareworthy moments they’re hungry for; half of Z Trendsetters in the U.S. and 46% in the UK have shared something they’ve cooked or baked on social media. It’s no coincidence that many of the over-the-top meals and culinary experiences dominating Zs’ feeds—unicorn hot chocolate, fairy floss ice cream, trips to Magnum’s Dipping Bar and cookie Dō—are highly drool-inducing. For a generation going through adolescence in full ...

The Self-Improvement Revolution

... generations of youth, and seeing others' betterment experiences and performative lives inspires them to improve while simultaneously making them keenly aware of how they compare and anxious that they're not progressing enough. While this unprecedented access empowers them to take action, it also creates pressure that they should do so regularly and that they'll always need to strive to be better across many categories. Youth's focus on themselves is often criticized as narcissistic, but as Ys and Zs see ...

Demo Real

... one location to express their beliefs can have as much (if not more) of an effect as hundreds of thousands of people signing an online petition. In doing so, they also gain new experiences, which are highly coveted by their generation as well as a greater sense of togetherness and camaraderie with people who care about the same causes as they do. While in-person protests and rallies led by young people have always happened on occasion, in recent months, wave after wave of youth are hitting ...

Marketing Tips

... reason why they can’t still enjoy youthful experiences and indulge in innocent fun. As they are democratizing age, they believe that everyone can enjoy most products and experiences. - 2. SHOW THAT FRIENDSHIP IS AS IMPORTANT AS ROMANTIC RELATIONSHIPS - Young people’s highly social nature, digital connectivity, and nontraditional approach to adulthood have prompted them to lean on friends more than did past generations. They view these bonds as paramount to their lives, akin to that of a familial or ...

Global Home & Away Trends

... they have to market travel within the country. India has long been a location of foreign tourism interest and the opportunity to seek out new and novel experiences; now, social media is driving domestic interest in India’s rich cultural fabrication and breathtaking sites, including the Taj Mahal and the Himalayan Mountains. Other factors, including an increase in disposable income, the increasing popularity of shorter trips, the expansion of budget airlines, and easier access to the Internet in ...

Z Marketing Tips

... INTERACTIVE IN-STORE EXPERIENCES - Zs may be the first generation of true digital natives, but they still value analog experiences. In fact, being constantly connected makes their tactile activities and face-to-face interactions even more meaningful. This is particularly important for brands to recognize, as the majority of Zs (64%) prefer to shop in stores rather than online. They crave the physical retail experience, which allows them not only to discover and test products but also to socialize. That’s ...