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Macrotrends

Welcome To The Club

... cornhole club. These are really fun ways to meet new people and expand my social calendar.JACOB, 34, VAOLD CLUBS, NEW FACESFor centuries, mealtimes have had cultural significance as occasions during which people can gather and bond over a shared culinary experience. As young people seek out more opportunities to form community, supper clubs have risen in popularity as events at which people can come together with existing friends to commune over a meal, or where they can can meet new people who help ...

Demo Real

... to bring attention to rape and sexual abuse. Because these issues affect them and their friends directly, they feel they cannot stand by idly or simply show their support with the click of a mouse; rather, they must congregate to show their solidarity. The same was true in Paris after the terrorist attacks, with young people going into the city center to show they would not be bullied and to feel united with their fellow Parisians.I always try to support my friends who are doing stuff ...

IRL (In Real Live)

... watching shows at the same time and in the same place as friends and strangers. Even though they can host viewings or communicate with others digitally about entertainment, the experience is not as immersive, electric, and stimulating as it could be. They’re looking for something bigger, more meaningful, and more dynamic. Youth want an opportunity to go further in their engagement with entertainment and to experience it from other people’s perspectives, which happens more seamlessly when they’re in the ...

Inside Out

... , whether romantic or not, have become the norm; 71% of Zs in the U.S. and 61% in the UK say they have friends who are of a different race or religion than they are, and Trendsetting Zs are even more likely to have a multicultural social circle, with 89% in the U.S. and 82% in the UK reporting such. Zs’ practice of inclusivity leads to the desire for content that reflects their reality, and there has been a push for entertainment that addresses diversity like race head on (see Variety Show).I do have ...

Gaming The System

... million-dollar prize purses. As such, gaming, like any traditional sport, can become a career for those that work at becoming top players.Gaming can have a positive impact on people my age. If someone is really good at it, there is potential to earn a living from it.OLLIE, 15, UKThe image of a “typical gamer” has evolved. He or she is no longer a lonely person spending all their time in their parents’ basement chugging soda and substituting playing with friends with playing video games. Video games ...

Global Y Dream

... with social networking, the value of personal relationships has increased. Friends are more important than ever. Half of GYs say that strong relationships contribute to their measure of success in life. Unlike their parents’ generation, GYs’ sense of “family” is unconventional, blending actual family members, friends, coworkers, and even ex-partners into a new type of support network. They are drawing on others to fill gaps because they have fewer traditional family members to lean on. In recent ...

Well Intentioned

... driven, and even pressured, to take their self-improvement to ever-higher heights. TOO MUCH OF A GOOD THING Ys’ access to wellness information has only expanded in recent years—they are essentially surrounded by it, which is both helping and harming them. They have no shortage of new tactics to try with bloggers, Instagram friends, and even mainstream media tipping them off to fresh health trends on a daily basis. Some young people are embracing each new fad, trying every new super food, and latching ...

Culture Spotlight On South Korea

... part of social activities, as one-third of young people of drinking age (20+) say socializing with their friends usually involves drinking. Another one in three South Korean youth of drinking age also say they drink alcohol as a way to decompress/relieve stress—a nod to the intense work culture and for a better work-life balance.Which of the following, if any, are true for you?Please select all that apply. I drink alcohol as a way to decompress/relieve stress | Socializing with my ...

True To Self

... versions of their lives. There are no hearts, no thumbs-up buttons, and no retweets with which to validate others, just unfiltered moments designed to foster more genuine connections. Now more than ever, brands should take care to ensure that physical and digital channels are not only harmonious but also an authentic representation of their ethos. In the same way that young consumers expect more congruency from themselves and their friends, so, too, do they expect it from the companies with which ...

Always Be Hustling

... productive at all hours—a phenomenon that wasn’t the case for Xers or Baby Boomers as they were establishing their work habits early in their careers. Youth will also attest that bosses and coworkers—as well as friends and family—are asking them to do things both professionally and socially at a 24/7 cadence, causing them to experience burnout outside of work, too. That said, differences exist between Ys and Zs in how they navigate through this new state. Ys were raised to believe they ...