598 results for '"gen y"'
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Macrotrends

The Community Well

... hand. Even birthday and bachelorette parties, occasions that typically revolve around drinking, are getting a healthy twist: some Ys are opting to celebrate at boutique gyms (albeit sometimes as a “pregame” for alcohol). While this may seem like a female-centric activity, Millennial men are actually more drawn to it than are their female counterparts; Cassandra finds that 50% of 19- to 35-year-old males, versus 30% of females of the same age, say they’re interested in having a party as part of a ...

Dress To Thrill

... % of Trendsetters in the U.S. and 68% in the UK, say one of the best parts of going out is getting to get dressed up, but “dressed up” doesn’t have to mean fancy today. Young people are drawn to occasions, such as “Millennial pink” parties and NYC’s Jazz Age Lawn Party, that let them showcase a particular style in a way that's unique to their own. Instead of waiting to be invited to a big party or saving costumes for Halloween, they’re seeking out such social occasions more regularly, planning ...

Leagues Of Their Own

... Young generations are giving rise to nontraditional sports, broadening the industry and creating more entry points for engagement.Generations Y and Z are sparking a shift in the world of sports, widening the industry to encompass a larger array of games across more passion points and physical abilities. While older generations certainly had a range of sports to choose from, Ys’ and Zs’ generational characteristics, including their global-connectedness, open-mindedness, and digital-first outlook ...

Web Esteem

... opinions and pursuing mass confirmation, are now starting to select what they share based on the responses they crave. In light of this shift, the longstanding Gen Y mantra “I am what I share” has been displaced. The more accurate refrain, as argued by author and MIT ethnographer Sherry Turkle, is “I share, therefore I am.” Ys are both affirming and shaping their identities through the items they choose to post and share, and their Web Esteem is largely based in the responses they do or don’t receive ...

Peer Improvement

... work on their physical health from the inside out and their self-confidence from the outside in, and enhance many other areas that impact the journey toward becoming a better version of oneself. For Gen Ys, the shift toward peer improvement aligns with the wellness movement they sparked, and this evolution of peer pressure is more fitting for Gen Zs, who are more likely to forego the intense rebellion typical of the teenage years as a characteristically risk averse cohort. Seven in 10 young people ...

The New Social Order

... proposition: they can create the ideal brand ambassador without having to pay for a celebrity or an influencer. But relying too heavily on computer-generated imagery can backfire. In a recent report, Fullscreen found that when comparing human influencers to CGI influencers, Ys and Zs rank actual people as far more credible, authentic, and high-quality—all attributes that lead consumers to trust the influencers' recommendations. "Although Gen Z & Millennials are intrigued by CGI influencers, they are ...

The Gender Landscape

... CLAIMING On the opposite end of the spectrum from Gender Bending is Gender Claiming, a phenomenon that could only arise among a demographic that has deemed the fight for gender equality largely won. Its proponents feel that in their postfeminist society, they are free to reassert any normative gender behaviors they so choose, without worry of setting back progress. This trend is particularly prevalent among Gen Y women, many of whom have recently “reclaimed” traditional women’s tasks as hobbies; for ...

Habits/Rituals: Impact On CPG

... Young people are making changes to their daily habits during the pandemic—some intentional and some forced—and these will have a significant impact on the CPG category.Young people are taking stock of their priorities. This includes reevaluating major life decisions, as well as smaller day-to-day habits—and these are combining to create significant disruption in the lives of Gen Zs and Millennials. After all, these younger generations are highly focused on betterment and self ...

Category Lens

... this for the broader retail and apparel categories? Experiential retail offers enormous potential to help educate Ys and Zs about your values and the causes you champion.What if . . . the physical retail environment could be transformed into a space that not only highlights your products and services, but also helps customers experience the values of a brand in a tactile and engaging way? As discussed in Would You(th) Care For A Cause? Zs prefer a call to action, while Ys are more likely to use ...

How Can I Help You?

... should make the customer service experience more personal. Making the customer service experience more personalized can be as simple as saying hello to a customer as they enter a store or asking and then addressing them by their name during checkout. Participants in our Gen Y and Gen Z focus groups affirmed this desire for personalized customer service interactions and highlighted its capacity to brighten their day and elevate their opinion of a brand. A 21-year-old female in our focus group said ...