598 results for '"gen y"'
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Macrotrends

Cassandra's 2021 Outlook

... neighborhood and community that highlights just how localized their lives are right now. Whether they’ve stayed in a city or have decamped for more space (or even moved back into their parent’s houses temporarily), Millennials and the oldest subset of Gen Zs are existing in the neighborhoods they find themselves in a very new way.Cancel Culture is CancelledWhile seemingly everything was literally cancelled in 2020 (even the year itself), the growing backlash against cancel culture, simmering for years now ...

The Hive Mind

... like a lot of good things about this. Cancel culture is toxic, but sometimes it’s necessary. I think people deserve to be canceled for certain things like racism or homophobia or stuff like that. But there are like petty cancel cases that I'm like, they probably didn't deserve to have their career ended over it.” Another 34-year-old female in our Gen Y focus group chimed in, “I've talked about this at length with friends, it's like a hot button topic. Some people would say [the person being ...

Global Home & Away Trends

... . Beijing’s co-living developments strengthen the city’s sluggish real estate rental market, while similar projects in Singapore play up the “Millennial-designed, Millennial-managed” aspect to compete with the affordable public housing market, which houses a large portion of the city’s population. - South Africa: Rise of Coding Clubs - Just as young people in the U.S. and UK are increasingly going out of their way to obtain community, joining clubs and organizations in order to feel a sense of belonging ...

Peer Improvement

... work on their physical health from the inside out and their self-confidence from the outside in, and enhance many other areas that impact the journey toward becoming a better version of oneself. For Gen Ys, the shift toward peer improvement aligns with the wellness movement they sparked, and this evolution of peer pressure is more fitting for Gen Zs, who are more likely to forego the intense rebellion typical of the teenage years as a characteristically risk averse cohort. Seven in 10 young people ...

Would You(th) Care For A Cause?

... Find out if Gen Zs and Gen Ys actually care when brands get involved in social causes or political issues, as well as differences in how each generation perceives such brand initiatives. To socially conscious modern youth, aligning your brand with a cause or social issue is a table stake: the bare minimum effort that companies must put forward to earn a place at the table. Socially conscious young people almost expect brands to stand for something as a baseline requirement. However, we have ...

Hands On

... Young consumers expect thoughtful, personalized customer service with a human touch.Younger generations, having grown accustomed to the independence that online shopping affords, are sometimes turned off by the hovering presence of sales associates. But that’s not to say that they don’t want access to help on their own terms, as demonstrated by the increasing number of consumers who use Twitter as their primary customer service tool. Gen Y and Z shoppers not only seek a 24/7 line of ...

Live, Not Buy: Gen Z Activism

... than Gen Ys (42%) in the U.S. Ys certainly haven’t shirked their social responsibilities, for the numbers demonstrate that they care about making their local community and the world a better place. However, it’s Zs who feel a particular sense of urgency when it comes to ensuring their generation and future generations have a secure future. From Zs’ point of view, they have inherited a world in dire need of change at the most macro level, making them more inclined to want to make a difference at ...

Transgender Activists

... Highly open-minded and inclusive, Zs are leading efforts for transgender equality and acceptance. Gen Ys helped make great strides as strong and vocal advocates for the gay community. Most states now allow gay marriage and the unprecedented open-mindedness Ys brought to the fore prompted the entertainment industry and marketers to feature more gay characters and same-sex couples in their content and advertising. With the battle for gay rights and representation having progressed significantly ...

The State Of The Sub/Urban

... appeal to Millennials, a generation who has disrupted the typical life path. Whereas Boomers and Gen Xers tended to get married and move to the suburbs to buy a house and start a family, this is less likely the case for Millennials. As a result, they're giving rise to a new type of suburb that isn't necessarily geared toward people who are settling down with a family, have a car, and want a quieter way of life. This isn't merely a matter of life stage as Millennials take a "you do you" approach and ...

Health Hackers

... . This is yet another example of how Ys are disrupting stagnant systems in an effort to bring them in-line with the modern era. EXPERT THOUGHTS ON HEALTH HACKERS My Millennial patients are demonstrating a profound initiative in managing their health and wellbeing. If a patient is suffering from an ailment, they have already googled the symptoms by the time we meet and have at least an educated guess of what’s going on in their bodies. This represents a shift in the way the patient used to view me, as ...