weCommerce Sep 29, 2016 community retail e-commerce shopping ... . Unlike the digital resale pioneers of the late ’90s (like eBay) which, even still, take a rather anonymized approach to buying and selling, today’s equivalents recognize the cyclical nature of resale and, thus, have a distinctly more personal feel, allowing users to connect as individuals just as they are accustomed to doing on social networks. Several Gen Z teens mentioned OfferUp as a platform they love for this very reason. Additionally, consumers themselves are creating informal resale venues for ...
PTSD: The Pandemic, Turmoil, & Social Disruption Oct 29, 2020 ... Unpacking the collective trauma experienced by today’s Gen Zs and Millennials Young people today are experiencing a collective trauma, which we’re unpacking so that clients will understand how to help their consumers cope through these immense shifts. Ultimately, ALL brands need to understand this, and will need to build strategies/tools into their offerings to safeguard consumer mental health and help them mitigate their PTSD. ...
The Impact Of Influence Dec 17, 2019 ... accurate tools to measure tangible ROI. While the industry awaits the creation of technology to measure the true efficacy of influencer marketing campaigns, it’s important for brands to get a sense of whether or not social media influencers are actually influential when it comes to purchase decisions or if they’re merely another channel.For this answer, brands should look to modern youth, and especially Gen Zs: digital natives whose values and preferences around influencers are key indicators of the ...
How Can I Help You? Jun 22, 2019 ... should make the customer service experience more personal. Making the customer service experience more personalized can be as simple as saying hello to a customer as they enter a store or asking and then addressing them by their name during checkout. Participants in our Gen Y and Gen Z focus groups affirmed this desire for personalized customer service interactions and highlighted its capacity to brighten their day and elevate their opinion of a brand. A 21-year-old female in our focus group said ...
To Your Heart's Content Sep 18, 2019 ... Young people today are overstimulated and burnt out, and they're seeking refuge in entertainment that allows them to disengage and recharge.Young people today are overstimulated and burnt out; they’re overwhelmed by work and school, bombarded by ads, and inundated with TV shows, video games, podcasts, and YouTube videos. And even as they're overstimulated, they have a difficult time enjoying downtime, often feeling like they could be doing something more productive. As a result, Ys and Zs are ...
Parenting 101 Jun 07, 2016 family health & wellness parenting technology blended children dads moms ... topics of the moment affecting modern parents, giving your brand a Parenting 101 overview to better understand these consumers and help them with these challenges and desires.POST-NUCLEAR FAMILIESMuch has been said about Gen Y being one of the most diverse generations in history (surpassed only by their Gen Z children); that statement not only applies to their racial and ethnic background but also to their home lives. According to a recent Pew Research study, fewer than half of children today live ...
The Media & Entertainment Perspective May 27, 2020 ... An exploration of how Covid-19 is inducing new consumer behaviors and perspectives around media & entertainmentMore than 4 in 10 young people say their entertainment habits and routines have changed during Covid-19, with nearly half of Gen Zs saying this. Throw in boredom as a factor—with schools closed, job losses and furloughs, and the vast majority being stuck at home—and the numbers spike to about half of young people who say they don't have enough to keep them busy changing up ...
For Your Entertainment Mar 18, 2019 ... bingeing content. In the U.S., 41% of Zs, 37% of Ys and Xers, and 29% of Boomers have binge-watched a TV show in the past year, while in the UK, 39% of Zs, 35% of Ys and Xers, and 16% of Boomers have reported doing so. Ys grew up with the advent of the Internet and Zs have never known a time without it, and these technologies have shaped their expectations for immediate gratification, especially when it comes to entertainment. And while Boomers and Xers characteristically possess more patience, having ...
Cassandra's 2021 Outlook Dec 16, 2020 ... neighborhood and community that highlights just how localized their lives are right now. Whether they’ve stayed in a city or have decamped for more space (or even moved back into their parent’s houses temporarily), Millennials and the oldest subset of Gen Zs are existing in the neighborhoods they find themselves in a very new way.Cancel Culture is CancelledWhile seemingly everything was literally cancelled in 2020 (even the year itself), the growing backlash against cancel culture, simmering for years now ...
Shop Talk Mar 17, 2019 ... Discover the differing retail preferences and habits of Boomers, Xers, Ys, and Zs.The retail landscape is undergoing an evolution, but brands who think online shopping is the only catalyst for these changes are missing crucial pieces of the puzzle. Generational differences among Baby Boomers, Gen Xers, Gen Ys, and Gen Zs create many layers for retailers to dissect and respond to, from the perception each generation has of shopping as an activity to the ways they prefer to go about doing it ...
