802 results for '"gen z"'
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Macrotrends

Category Lens

... this for the broader retail and apparel categories? Experiential retail offers enormous potential to help educate Ys and Zs about your values and the causes you champion.What if . . . the physical retail environment could be transformed into a space that not only highlights your products and services, but also helps customers experience the values of a brand in a tactile and engaging way? As discussed in Would You(th) Care For A Cause? Zs prefer a call to action, while Ys are more likely to use ...

The Impact Of Influence

... accurate tools to measure tangible ROI. While the industry awaits the creation of technology to measure the true efficacy of influencer marketing campaigns, it’s important for brands to get a sense of whether or not social media influencers are actually influential when it comes to purchase decisions or if they’re merely another channel.For this answer, brands should look to modern youth, and especially Gen Zs: digital natives whose values and preferences around influencers are key indicators of the ...

How Can I Help You?

... should make the customer service experience more personal. Making the customer service experience more personalized can be as simple as saying hello to a customer as they enter a store or asking and then addressing them by their name during checkout. Participants in our Gen Y and Gen Z focus groups affirmed this desire for personalized customer service interactions and highlighted its capacity to brighten their day and elevate their opinion of a brand. A 21-year-old female in our focus group said ...

PTSD: The Pandemic, Turmoil, & Social Disruption

... Unpacking the collective trauma experienced by today’s Gen Zs and Millennials Young people today are experiencing a collective trauma, which we’re unpacking so that clients will understand how to help their consumers cope through these immense shifts. Ultimately, ALL brands need to understand this, and will need to build strategies/tools into their offerings to safeguard consumer mental health and help them mitigate their PTSD. ...

Parenting 101

... topics of the moment affecting modern parents, giving your brand a Parenting 101 overview to better understand these consumers and help them with these challenges and desires.POST-NUCLEAR FAMILIESMuch has been said about Gen Y being one of the most diverse generations in history (surpassed only by their Gen Z children); that statement not only applies to their racial and ethnic background but also to their home lives. According to a recent Pew Research study, fewer than half of children today live ...

10 Gender Takeaways

... names in order to steer clear of seeming unnecessarily gender restrictive. The razor- and shave-brand HARRY’S appeals directly to men, but its focus on craftsmanship over any idea of inherent “manliness,” combined with its clean and modern marketing, render it accessible to women, as well. The minimal and modern aesthetic of men’s skincare brand URSA MAJOR has made it a covetable line for men and women alike. - THINK NEUTRAL FOR THE NEXT GENERATION - As discussed in our recent Gen Z Report ...

The Gender Landscape

... gender subversion and boundary-pushing; and Gender Claiming, a conscious attempt to reassert certain behavioral norms without reverting entirely to bygone gender dynamics. The unifying thread of these approaches is Ys’ desire not to be externally defined by their gender, but to personally interpret what gender means to them, and decide for themselves how best to grapple with it. GENDER NEUTRAL We first explored the Gender Neutral concept as it pertains to the youngest members of Gen Z (Cassandra W/S ...

To Your Heart's Content

... Young people today are overstimulated and burnt out, and they're seeking refuge in entertainment that allows them to disengage and recharge.Young people today are overstimulated and burnt out; they’re overwhelmed by work and school, bombarded by ads, and inundated with TV shows, video games, podcasts, and YouTube videos. And even as they're overstimulated, they have a difficult time enjoying downtime, often feeling like they could be doing something more productive. As a result, Ys and Zs are ...

For Your Entertainment

... bingeing content. In the U.S., 41% of Zs, 37% of Ys and Xers, and 29% of Boomers have binge-watched a TV show in the past year, while in the UK, 39% of Zs, 35% of Ys and Xers, and 16% of Boomers have reported doing so. Ys grew up with the advent of the Internet and Zs have never known a time without it, and these technologies have shaped their expectations for immediate gratification, especially when it comes to entertainment. And while Boomers and Xers characteristically possess more patience, having ...

Shop Talk

... Discover the differing retail preferences and habits of Boomers, Xers, Ys, and Zs.The retail landscape is undergoing an evolution, but brands who think online shopping is the only catalyst for these changes are missing crucial pieces of the puzzle. Generational differences among Baby Boomers, Gen Xers, Gen Ys, and Gen Zs create many layers for retailers to dissect and respond to, from the perception each generation has of shopping as an activity to the ways they prefer to go about doing it ...