362 results for '"global"'
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Macrotrends

Find Your Place

... nothing in common with when they could find other people in their community at large, and even the global community, who share their passions. Meanwhile, the ease of travel today, coupled with young people's enthusiasm for this area, is also causing them to feel less reliant on and tied to their local community. Young people are seizing the opportunity to go away often, enabled by the newly affordable nature of travel and their flexible lifestyles; as a result, they're regularly focused on their next ...

Retail 2.0: Shopping As A Live Event

... happening 24/7, so brands need a new way to get customers excited about their offerings. Live events serve as a new way to shop in that they create an experiential sale: they offer unique experiences, exclusive products, and collaborations that draw customers in and create a stronger relationship with the brand. More than previous generations, young consumers don't just see shopping as a means to an end. To wit, four in 10 global youth like to browse even when they don't intend on buying; those numbers ...

State Of The Art

... even change the messages in real time to fit events in pop culture, global politics, and market activity—will be made even stronger with creative algorithms that will be taught to identify and serve up exactly what will pique consumer interest, more so than targeted ads do now. This is especially exciting from a visual marketing standpoint, as brands would be able to more readily harness the increased capabilities for image distribution by individual viewers. For instance if two different ...

Accelerated Adulthood

... of age in their own community, either. They’re entering adulthood as global citizens who are connected to and feel responsibility for the rest of the world. The concept that “it takes a village to raise a child” has taken on a new meaning, with the disintegration of traditional neighborhoods happening alongside the interconnectedness of the world via the world wide web. It’s no longer enough for adolescents to figure out where they fit in their school or their local community, they now ...

eLationships

... finding out their name, and can only send a single message at the end of the experience. Moreover, because this app is global, it stands to amplify Ys’ sense of Cultural Diplomacy. I have some friends, who in real life I have never known, many of them I met maybe because we follow the same television series or maybe because we like the same movies, and in this way we began to send messages and stay in touch. I have a friend [like this] with whom I’ve been chatting for almost two years. AGNESE, 23 ...

The Right Moves

... buying a home means staying in one place. Just 24% of global youth say it’s important to them to put down roots/settle in an area, which is not merely a factor of their life stage but rather their lifestyle, and they’re embracing more mobile versions of homeownership that give them the chance to pick up and relocate if and when they desire to make The Right Moves.I've stayed on friends' barges before. Non-traditional homes often allow you to change your surroundings, save money, meet interesting ...

Inside Out

... under 30. This young generation of New Muslims are combining the traditional with the contemporary, and their desire to be included in a global conversation is greater than the fear of conservative backlash. This youth-led desire is finally becoming more reflected in mainstream media—comedian and actor Kumail Nanjiani is starring in a romantic comedy based on his own relationship with now wife Emily V. Gordon that depicts the cultural clashes between their families without casting any Muslims ...

The Future Of Experiential Retail

... formats as well. Among global youth, 77% in Brazil, 71% in Nigeria and France, 61% in Australia, and over half (54%) in China prefer to take their time and browse when shopping. As the experiential aspect of shopping is youth’s overall preferred shopping format, it follows that it’s growing even more important to young consumers, who crave the social aspect, desire the opportunity for personal interaction with a brand, and long for sensory, tactile experiences—all of which are inherent to the ...

The Democratization Of Sports

... or live-streaming via Facebook, YouTube, Twitter, and the like. We are also noting the emergence of fan-driven sports platforms. Rapidly growing 12up offers fans an outlet to share their voice and join the global conversation around sports. Anyone is welcome to contribute content ranging from commentary about their team to lists of top moments or players to discussions of the culture around sports. Fans are responding in droves, with the site growing to 6 million users in the three months ...

The Malevolution

... strength, men are increasingly elevating their identities through a route historically tread by women: physical appearance. This is evident in the booming global male grooming market, which is projected to swell to US$60.7 billion by 2020 or even as high as US$116.7 billion by 2025. The growth of male grooming is also an extension of the wellness movement; youth in general are making more time for self-care (see Nesting & Resting). Half of young men in the U.S. and 37% in the UK even say that grooming ...