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Macrotrends

Sports Clubbing

... offers this. While there’s been much media coverage and concern that sports viewership is declining among young people, this doesn’t fully account for their growing interest in watching sports in public spaces—namely bars—for a more social, immersive experience (reflective of their growing desire across the board to consume traditionally in-home entertainment out of home). All told, even though Ys embrace myriad occasions to drink and socialize with their peers, when they want to party ...

The New Social Norms

... social lives in numerous ways beyond wanting a more tight-knit social circle. Increasingly, Ys and Zs are displaying a Go Big Or Go Home outlook, in which they feel they should participate in only the most memorable, special, and shareworthy get-togethers with friends, or else they might as well stay home, save up, and rest for other occasions that provide the biggest return on investment. In doing so, they're preferring fewer, more meaningful IRL hangouts that they feel are can't-miss occasions ...

Global Digital Trends

... campaign, the Coalition to Repeal the 8th, organized a march via social media on International Women’s Day to demonstrate solidarity and raise awareness about the upcoming vote. On May 26 of this year, 66.4% of Irish citizens voted to repeal the country’s abortion ban.#HometoVote Leading up to the Irish referendum to repeal the Eighth Amendment, the hashtag #HometoVote went viral in Australia. Irish citizens living abroad publically shared their decision to travel home to Ireland to participate in the ...

Side Buy Side

... / technology | Food/ Beverages (non-alcoholic) | Clothes/accessories | Video games | Travel | Health/ fitness | Beauty/ grooming products | Alcohol | Footwear | Vehicles/ rideshare | Home goods/ home care | Pets/petcare FOLLOWING FRIENDSAs far as brands are concerned, youth may take a leap if their friends do. One in three U.S. youth and one in four UK youth have tried a new brand because a friend told them to, and on the flip side, one in 10 young people in the U.S. and UK have stopped using a ...

Marketing Tips For Engaging Modern Parents

... in the future by ensuring they have a college savings account, and shows a dad going to the bank with his daughter to save for her college fund.Zillow In showing how it can help people find their personal definition of home, real estate company Zillow portrays a single dad highly engaged in his four daughters’ interests and needs.Travelers Insurance In its ad “Growing Up,” Travelers Insurance highlights the close bond between a father and daughter and presents their relationship over time as ...

Mom Focus

... necessarily all at the same time. “Having it all” is definitely a goal that she aspires to, but she feels that it’s unrealistic in today’s world; only 54% of working moms and 36% of stay-at-home moms believe it is possible to have it all (meaning both a full-time career and home life). Now taking more moderate steps toward their ultimate goal, they are jumping in and out of the workforce, starting part-time online businesses, cutting hours or demanding flextime, and focusing on family while their kids are ...

The Shape Of Belonging: A Map To Modern Community

... in Mary Jane’s case, her willingness to stay in, the suburbs is a reflection of the evolution of this type of location to provide residents amenities normally found in cities (see State of the Sub/Urban). Indigo is from the small city of Perrysburg, OH where he lives with his family. Indigo finds a sense of belonging within his immediate community in places such as the cinema, the library, the local school that holds community events, and the shopping center near his home. However, he must ...

Shop Class

... of Apple devices and programs. Recently, they even offered a special Hour of Code class as part of a national effort to get students interested in programming. Additionally, select Apple stores in major markets regularly host special events, ranging from music performances to celebrity Q+As. Home Depot offers free DIY workshops at almost all of its locations. Participants can sign up in advance to learn skills such as decorative moulding, tile installation, and interior paint and drywall repair ...

Epic Entertainment

... audiences (see Omnitainment).In the onslaught of content created by individuals that now competes with traditional media for audience attention, youth’s penchant toward the sensational is one bastion of conventional media that traditional providers and brands can still own. They can utilize the resources they have at their disposal to produce truly epic entertainment with production values that the creator generations simply can’t afford. The concept of “go big or go home” no longer has the stigma of ...

Supply & On Demand

... , they must embrace young people as their advocates, deliver on-demand, and provide them with tools to be their own programmers and promoters if they want their content to succeed in reaching Gens Y and Z.ACTION ITEMSYoung people expect not only digital services at home but also IRL venues to provide the entertainment they want when they want it. Movie theaters must evolve their model to meet this demand or lose out on young audiences migrating to nontraditional venues including restaurants and ...