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Macrotrends

The New Social Norms

... social lives in numerous ways beyond wanting a more tight-knit social circle. Increasingly, Ys and Zs are displaying a Go Big Or Go Home outlook, in which they feel they should participate in only the most memorable, special, and shareworthy get-togethers with friends, or else they might as well stay home, save up, and rest for other occasions that provide the biggest return on investment. In doing so, they're preferring fewer, more meaningful IRL hangouts that they feel are can't-miss occasions ...

Sports Clubbing

... offers this. While there’s been much media coverage and concern that sports viewership is declining among young people, this doesn’t fully account for their growing interest in watching sports in public spaces—namely bars—for a more social, immersive experience (reflective of their growing desire across the board to consume traditionally in-home entertainment out of home). All told, even though Ys embrace myriad occasions to drink and socialize with their peers, when they want to party ...

Side Buy Side

... / technology | Food/ Beverages (non-alcoholic) | Clothes/accessories | Video games | Travel | Health/ fitness | Beauty/ grooming products | Alcohol | Footwear | Vehicles/ rideshare | Home goods/ home care | Pets/petcare FOLLOWING FRIENDSAs far as brands are concerned, youth may take a leap if their friends do. One in three U.S. youth and one in four UK youth have tried a new brand because a friend told them to, and on the flip side, one in 10 young people in the U.S. and UK have stopped using a ...

The Shape Of Belonging: A Map To Modern Community

... in Mary Jane’s case, her willingness to stay in, the suburbs is a reflection of the evolution of this type of location to provide residents amenities normally found in cities (see State of the Sub/Urban). Indigo is from the small city of Perrysburg, OH where he lives with his family. Indigo finds a sense of belonging within his immediate community in places such as the cinema, the library, the local school that holds community events, and the shopping center near his home. However, he must ...

GPS (Global Positioning Success)

... allowing consumers who buy its chocolate bar to use the wrapper as a pass on the Sanriku Railway through May 2015. By reducing the cost of transportation, the confectionary company helped promote travel in the northern region of the country, where the train line had been previously damaged.Brands around the world are helping consumers cope with environmental issues. After a winter storm destroyed hundreds of trees in Toronto, home improvement chain Lowe’s Canada gave away 1,000 red maple trees outside ...

Marketing Tips For Engaging Modern Parents

... in the future by ensuring they have a college savings account, and shows a dad going to the bank with his daughter to save for her college fund.Zillow In showing how it can help people find their personal definition of home, real estate company Zillow portrays a single dad highly engaged in his four daughters’ interests and needs.Travelers Insurance In its ad “Growing Up,” Travelers Insurance highlights the close bond between a father and daughter and presents their relationship over time as ...

Epic Entertainment

... audiences (see Omnitainment).In the onslaught of content created by individuals that now competes with traditional media for audience attention, youth’s penchant toward the sensational is one bastion of conventional media that traditional providers and brands can still own. They can utilize the resources they have at their disposal to produce truly epic entertainment with production values that the creator generations simply can’t afford. The concept of “go big or go home” no longer has the stigma of ...

The Future Of Experiential Retail

... additional healthcare services (such as one-on-one nutritionist counseling and workout classes) while they shop for personal care items or wait for prescriptions. These personalized concierge-style amenities, along with ones such as on-site personal stylists and having orders shipped home after shopping in-store, are nice-to-haves for modern youth at this point, but in the future, they will be the baseline for ALL retailers. New generations of shoppers will be able to visit their favorite stores and have ...

Have Guidance, Will Travel

... things like do I need to pack this?, and what if I lose this?, would it be better to just leave it at home? Airports are stressful too.DANIEL, 18, UKIt’s a commonly held belief that Millennials disrupted the travel industry, from the way they purchase a flight to the way they book a hotel—or stay somewhere that’s not a hotel, as is often the case with young travelers seeking out more unique accommodations. However, such services that let them compare airlines or bypass the standard hotel ...

Mom Focus

... necessarily all at the same time. “Having it all” is definitely a goal that she aspires to, but she feels that it’s unrealistic in today’s world; only 54% of working moms and 36% of stay-at-home moms believe it is possible to have it all (meaning both a full-time career and home life). Now taking more moderate steps toward their ultimate goal, they are jumping in and out of the workforce, starting part-time online businesses, cutting hours or demanding flextime, and focusing on family while their kids are ...