253 results for '"local"'
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Macrotrends

Marketing Tips

... setting. Offer suggestions of what to see, eat, and do, and be a source of familiarity in an unfamiliar environment. Heineken has released physical city guidebooks for New York, Los Angeles, Boston, Chicago, and Miami curated by top influencers. As Ys are eager to live like a local when visiting somewhere new, they’re eager for information on how to immerse themselves in new places. The books are available for free at select retailers and are handed out at Heineken-hosted events in the five cities ...

Consumed Innovations

... priced varyingly to encourage demographic diversity. The town will be primarily water-powered and car-free; a water taxi service will provide local transport. And while independently owned businesses will be welcomed in the neighborhood’s commercial centers, an IKEA store will not.INTERACTIVE DISPLAYSBrick-and-mortars trying to put a hard stop on showrooming may want to keep an eye on Perch, a prototype projection display that transforms the typical counter or shelf into an interactive source of ...

POP Global

... fully entered the mainstream in Japan; in fact, earlier this year, Sanrio introduced a line of odd new characters, such as a salmon fillet called Kirimi-chan and an egg called Gudetama. The trend has even spread to government organizations, as towns across the country are creating their own eccentric mascots (such as Okazaki city’s Okazaemon) in an effort to build local character and boost tourism.MUSIC FESTIVALS POP UP ACROSS INDIAIndia hosted its first music festival in 2007, and since then dozens ...

Cashless Is King

... businesses that resonate with young consumers, such as Sweetgreen and local coffee shops, don’t accept cash in favor of cards or digital transactions. Even social media sites are making digital payments easier, offering their own forms for sending money among friends, which we can only imagine will soon extend to shoppable content (see examples). As more businesses evolve to share young consumers’ Cashless Is King mindset, the frictionless convenience of such payment methods will likely grow to the point ...

Social By Design

... ’ reports of the weather in their precise location, based on the positions of their phones, as well as barometric sensors embedded in their devices. Combined with predictive algorithms, these “Nowcasts” provide highly accurate, hyper-local 18-hour forecasts. To encourage users to submit reports, the app includes a gamification element through which users can level up and earn points for sharing info. - SHARING SPACES - Once a fringe festival among artists and the tech elite, Burning Man has ...

Surprise & Delight

... Dumb Starbucks, in LA, satirizing the corporate coffee giant with an identical menu that added the qualifier “dumb” to every item. Patrons lined up around the block for free cups of java from the conceptual art project, which became a local sensation during its limited run. Open in unexpected locations populated by a captive audienceThe Newsstand, a modern pop-up reimagining of the underground newsstand by creative firm ALLDAYEVERYDAY, was strategically situated in Brooklyn’s Lorimer Street ...

Gut Check

... , text, or status update—has inspired the rise of an instinctive Gut Check response to even the smallest, most inconsequential daily choices. Young individuals are taking this gut check behavior to its extreme end. In search of peace of mind, they request guidance and info in the lead up to every decision and purchase they make, whether they’re looking for a local cup of coffee, buying a new body wash, choosing a college, or deciding where to live as a post-grad. The idea of “going with your gut ...

Parental Advisory

... their kids out of the fun either. It’s not uncommon to see moms and dads shaking their booties with toddlers in tow.STARBUCKS When young adults become parents, they often feel they have to give up some of their favorite things (see Identity Theft). Their local coffee shop feels less inviting because they worry they’ll disturb other patrons if their child cries. Starbucks UK wants parents to feel welcome and supported, so it trained staff at all locations on how to be helpful to moms and dads  ...

BrandCon

... groups told us, "I follow a local apparel brand called Portland Gear on Instagram and saw they were hosting a brand camp. I applied for it and got in! I want to do graphic design, so it was a great opportunity to learn from the founder about how he started the brand, how it's packaged, and we even got to create mock designs." As more than half of young people think that in the future, all brands will need to have a live event component to survive, as revealed in our report, The Entertainers, this is ...

Food Fixation

... capable of printing 15-20 pieces of pasta every two minutes. Their goal is to put 3D pasta printers in restaurants over the course of the next several years, allowing diners to nosh on semolina shapes of their own imaginations. - Health-spiration - SPOON UNIVERSITYFor Zs heading off to college, Spoon University serves as an everyday food resource to help students eat intelligently. Covering everything from hot local restaurants and dining hall hacks to two-ingredient treats and tips on avoiding ...