Overboredom Jun 19, 2017 career gen z media & entertainment relationships social media ... brands are no longer just competing with each other, they’re also competing with content from amateur creators and Zs’ friends on social media, which Zs are more likely to be emotionally invested in and therefore dedicate their time to. Moving forward, Zs’ fear of boredom is likely to have implications that reach far beyond the content they choose to consume. As we noted in the Global Love report, many young people feel that the rise of digital makes dating feel more disposable, as there’s ...
Play The Game Mar 15, 2017 community play sports ... by making their love of games more accessible and enjoyable. Moreover, as 20- to 34-year-olds in both countries are just as likely as teens aged 14 to 19 to regard playing sports as integral to their lives, brands that provide athletic opportunities can build meaningful relationships with both Gens Y and Z.As it stands, young adults are playing sports often, just not necessarily as often as they’d like due to the many modern constraints. More than a third (37% in the UK and 35% in the ...
Sport The Look Mar 23, 2017 fashion & beauty retail logos sports ... designed to look like athletic wear. SPONSORING SPORTSYoung adults enjoy showcasing their love of sports, teams, and athletes. To support their favorite teams, young adults are purchasing team-related merchandise (with 77% of U.S. Trendsetters and 64% of UK Trendsetters doing so) and wearing face paint (with 48% of U.S. Trendsetters and 41% of UK Trendsetters doing so). They are also willing to spend money to participate in sports, with about four in 10 U.S. and UK young adults buying sports ...
Marketing Tips Nov 28, 2016 marketing media & entertainment content marketing experiential interactive ... making its amenities available even when people were physically separated from the brand, Air France was able to remain on people’s radar after their journey. - 4. Be meta. - Young generations want to be deeply immersed in content and look to brands and entertainment creators to bring them as close as possible to the works they love. They’re embracing opportunities to feel like they’re in the characters’ shoes, giving rise to meta marketing, which serves to make them more invested in a ...
IRL (In Real Live) Dec 11, 2016 media & entertainment events festivals TV ... Youth want entertainment that is typically reserved for in-home engagement to be delivered via live events in order to experience this content in a more immersive, participatory manner. Past generations grew up in the era of “must see TV” in which live TV was a compelling, frequent viewing experience—and therefore one that marketers and advertisers needed to leverage for their brands. While youth today still tune in for special events and exceptional shows that they love, overall ...
Fauxsumerism Mar 03, 2014 fashion & beauty retail brick-and-mortar e-commerce malls shopping Fauxsumerism ... consumers’ already developed “wishlisting” tendencies; though these lists and pinboards may appear to put purchasing on the back burner, they also provide individuals with an enduring visual reminder of the products they love, and can forge a stronger path to eventual purchase. Brands should also begin to think about how to help consumers discover products in organic and unexpected ways. Create e-commerce environments that encourage the inclination to click through a new collection or line. This model ...
Opportunity Knocks Dec 14, 2018 ... (see examples). Although all generations want to live somewhere they can find employment and make money, for modern youth, it's more than just for a paycheck, as they seek jobs that align with their lifestyles and passions. They’re looking to move for opportunities that allow them to love what they do, regardless of where it is. Additionally, as suburbs and cities continue to resemble the other more and more in terms of infrastructure and amenities, young people who may have previously flocked to a ...
Culture Counseling Jun 03, 2014 media & entertainment books celebrities movies TV ... As multitaskers, young people seek to both learn from and improve themselves by way of entertainment and pop culture. The ubiquity of pop culture in young consumers’ lives compels them to get something out of it beyond mere entertainment. Today’s consumers don’t just consume content; as multitaskers, they aim to learn from it, and better themselves by way of it. These individuals have come to regard the movies, books, art, music, celebrity gossip, and reality TV they love as sources of Culture ...
Marketing Tips Sep 16, 2015 marketing ... (as well as among sisters, mothers, and children), rather than romantic connections. The ad demonstrates that diamonds are for all types of love in one’s life, specifically reflecting how young people have elevated the role of friendship and how they show their affection. - 3. CREATE A HOME AWAY FROM HOME - Young people are less likely than their predecessors to have a permanent residence of their own, causing them to seek elements of a home in other environments (see Open House). In particular ...
Pop In Jun 21, 2018 ... their contribution as being as relevant in the cultural conversation as content, celebrities, and characters themselves. Older generations may assume young people's desire to Pop In content is out of pure narcissism and desire for interesting fodder to post on social media. While this trend does serve those purposes, there are also much deeper motivations for modern youth: they want to show their fandom in a highly personal way and feel a sense of community. Young consumers want to share their love ...
