170 results for '"luxury"'
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Macrotrends

Race To Zero

... in the race to reduce excess, and influencers touting this concept who are building their personal brands as zero-waste proponents are a growing niche on social media. Rather than posting about flashy purchases or luxury goods, it has become a point of pride for modern youth to demonstrate how they’re gaming the system to diminish the amount of waste they’re contributing to the world, and earning a reward in the form of a healthier environment. A group of young people committed to working toward ...

GPS (Global Positioning Success)

... for Everybody” effort, which builds on the idea that “exclusivity for a few is less fun than good times for all,” uses humor to poke fun at so-called luxury vodka brands while highlighting Smirnoff’s accessible high quality. - 12. SHOW YOUR CULTURE TO THE WORLD - GYs have the tools to easily learn other languages, and the majority of respondents in our study say they are eager to do so. Brands should consider creative approaches to teaching young consumers about other countries’ forms of ...

UnWasted Time

... alcohol, which many consider unhealthy and even akin to poison, Ys are rebranding the perception of weed to emphasize its wellness properties (see Green Rush). As the legal cannabis market grows—currently worth $7.2 billion and growing 17 percent year over year—new luxury products and experiences are providing a chic approach for young consumers to enjoy weed that are far from the stereotypes of stoners and hippies of days past. At a focus group in Portland, where recreational ...

The Optimization Generation

... add, choosing quality over quantity and building strategic capsule wardrobes. But owning expensive items isn’t the end goal either. After all, whether a shirt costs $200 or $20, it takes up physical space in one’s closet and emotional space in one’s life. Rather, Ys want to be as physically and emotionally unencumbered as possible so they can focus on more meaningful priorities. In this sense, items that save them time or mental energy can be luxury items, not just those with a premium price tag ...

Web Esteem

... . They hold the conviction that sharing is not just a necessary part of socialization, but that it’s the primary way they define and display their identities. And it follows that if you’re not sharing—if you dare to have an inactive Facebook profile, or avoid social media altogether—it’s almost as if you don’t exist. Ys no longer enjoy the luxury of privacy within this inescapable share culture. In fact, the majority expects to see some modicum of fame in their lifetimes, whether on the global or ...

Personal Property

... upholstered furniture from several weeks to a mere six days. As products aren’t made until they’re ordered, the company boasts sustainability and unique creations; batches can be as small as one, with no fabric wasted and no inventory needed. Interior DefineStartup Interior Define offers furniture in a choice of 50 fabrics and 20 leg styles at affordable prices, so shoppers can take a more customized approach to their home goods. The company asserts that people have long aspired to name-brand luxury ...

IRL (In Real Live)

... public, IRL (In Real Live) experiences.communi-TVStreaming services have captivated young consumers in recent years, and, while they still dominate youth’s entertainment consumption time to date, the excitement for this medium is starting to wear off. Many are finding that when entertainment is delivered in this manner, the experience can feel flat, passive, and not as purposeful as it once was. They used to consider it a luxury to spend hours bingeing a show at home, but lately, they ...

Gender Trends

... ’ website, or on Twitter via the hashtag #MANUPBNY. The Barneys team will share their favorite crowdsourced rules on social media. MEN'S ONLY FLAGSHIPSTo meet the demands of the growing menswear market, luxury brands are launching men’s-only flagship stores worldwide. Certain brands have previously experimented with implementing innovative spaces that are exclusive to men, but suddenly such stores are popping up in droves. Earlier this year, Dolce & Gabbana opened a shop on London’s Bond Street ...

Purposeful Pop

... Power,” and “Nevertheless, She Persisted” that sold for $195. Gurung was inspired by the Women’s March, but says that being raised by a single mother, he was a feminist before he even knew what it meant.Dior Although Dior’s “We Should All Be Feminists” statement tee went viral after its New York Fashion Week debut in fall of 2016, the designer brand didn’t put it up for sale to consumers until Rihanna posted an Instagram wearing the shirt. The European luxury brand came under flak for charging $710 ...

Single Inclusive

... spend it. I am the target market for splurge items and vacations and last-minute fun decisions. Travel, airlines, and luxury brands are missing me in their marketing.” MARISSA, 31“There is definitely a big market for young, single professionals, and there’s much opportunity to target them. It is my belief that the single crowd is more likely to go out more often, buy more cosmetic or beauty products, and have a more rounded social circle—so they are a great target group for many products ...