Consumed Consumer (Continued) Mar 25, 2014 ... and status of the product MEN INVEST IN EXPERIENCES The top categories for luxury purchases are electronics, clothing, and footwear. Men are willing to pay more when it comes to experiential categories, like restaurants, alcohol, live events, and movies. Female consumers are most likely to invest in more affordable luxuries, like makeup and hair care. Teens will spend more for footwear and makeup. In which of the following categories, if any, do you tend to pay for luxury items? Electronics ...
Gender Story Sep 18, 2013 ... unicorn. GREG, 20My femininity is a big part of my identity when it comes to appearance. I love wearing form-fitting clothes that show my feminine waist and hips, and I also enjoy applying and experimenting with makeup. But when it comes to my interests and passions, I do away with any sense of ‘feminine identity.’ I love archaeology, playing drums, hiking, and studying art (which could all be considered ‘masculine’ activities, I guess, I’m not sure!). RACHEL, 28Gender isn’t really a huge part of ...
Game Changers UK Fan Segmentation Mar 11, 2017 ... A quantitative breakdown of five types of British sports consumers, as uncovered by our research.UK Fan Segmentation Below is a breakdown of the five types of young British consumers based on their relationship to and habits around sports. This exploration into the makeup of each consumer group will help you better understand their unique preferences, attitudes, and behaviors to successfully engage each type of fan more effectively. Super Fans | Challenger Fans | Casual Fans | Idealist Fans ...
Game Changers U.S. Fan Segmentation Mar 12, 2017 ... A quantitative breakdown of five types of American sports consumers, as uncovered by our researchU.S. Fan Segmentation Below is a breakdown of the five types of young American consumers based on their relationship to and habits around sports. This exploration into the makeup of each consumer group will help you better understand their unique preferences, attitudes, and behaviors to successfully engage each type of fan more effectively. Super Fans | Social Fans | Casual Fans | Idealist Fans ...
Global Y Consumer Sep 25, 2014 global retail brick-and-mortar e-commerce sharing economy shopping ... . Travel and vacations emerge as top splurge categories, especially in South Korea, Brazil, China, the UK, and Spain. Nearly a quarter of GYs say they’re willing to splurge on live events like concerts and theater performances; and approximately 4 in 10 GYs, and more than half in India and China, splurge on dining out. Which of the following products/services do you tend to splurge on (i.e., spend extra money)? Electronics/ technology | Fitness | Accessories | Makeup | Hair care | Vacation/ travel ...
Gen Z Entertainment Mar 24, 2015 gaming gen z media & entertainment TV video ... minutes of fame." Which of the following best describes you? Please select one. I think I'll have my '15 minutes of fame' in my lifetime | I don't think I'll ever have my '15 minutes of fame' | I've already had my '15 minutes of fame' Z Idols What famous person do you admire the most today? 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 Thoughts on Youtube I like YouTube because it has videos that always make me laugh, and it gives me makeup tutorials, nail tutorials, and fashion ...
Gender Love/Sex/Dating Sep 23, 2013 ... -based app (e.g., Tinder, Grindr) to find dates The relationship process is usually: meet through mutual friends at a group event, text, do a little Facebook stalking, set up some drinks, then hookup or day date (in either order), then possible girlfriend. DOUGLAS, 26TURN-ONS/TURN-OFFS Men are attracted to women who dress sexy and wear perfume and lingerie, yet they aren’t into women who wear a lot of makeup. Women are turned on by well-mannered guys who open the door and are confident enough in ...
Love Dating Dec 13, 2015 ... | Eyes | Smile/ teeth | Height | Upper body (e.g., chest, breasts, etc.) | Butt | Hair | Clothes | Skin | Legs | Body hair/ facial hair | Abs/ stomach | Nails | Shoes | Accessories or jewelry Face | Eyes | Smile/ teeth | Height | Upper body (e.g., chest, breasts, etc.) | Butt | Hair | Clothes | Skin | Legs | Abs/ stomach | Body hair/ facial hair | Nails | Shoes | Accessories or jewelry 73% of global youth say that women don’t need to wear makeup ...
Consumed Channels Mar 26, 2014 retail spending e-commerce mobile shopping ... information on store line wait times and/or in-store maps | Mobile tags/QR codes that can be scanned in-store with your phone to bring up additional product info, reviews, or comparison shopping info | Virtual mirrors (i.e., a camera displays your image on a screen, which then overlays various types of makeup, clothes, etc., allowing you to preview products and play with options) | Mobile wallet technology that lets you pay by scanning your phone (e.g., Google Wallet) | A customized section where ...
Digital Socialize Dec 25, 2013 media & entertainment social media ... mainly use YouTube for instructional videos (how-to's for cooking, makeup, repairs, etc.). I also enjoy watching music videos, listening to songs I can’t find for free, and watching funny videos. JULIA, 28YOUTUBE CHANNELS Half of YouTube users subscribe to channels. The most popular channel genres are humor, gaming, and music. Teens are more likely to subscribe to humor and music channels, while 25- to 34-year-olds are more likely to seek out tech and TV channels. Just over one-quarter of ...
