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Macrotrends

Best of Digital Marketing

... Zs are of the mindset that all experience—whether online or offline—is equally real, worthwhile, and valid. To that end, they are looking to make their digital connectivity just as genuine and meaningful as their interactions that occur face-to-face. Brands should create messaging and platforms that help young consumers develop deep bonds in the digital sphere. Offering language and tools that evoke and enable close connections online will appeal to young consumers and bring an element of human ...

Off-Roading

... an archaic notion. As Ys come into their parenting years we expect to see the rise of the alternative family, and the growing acceptance of nontraditional approaches like co-parenting and communal living. The new, Off-Roading consumer will push marketers to shake up their standard messaging. Tropes that show individuals of certain ages at stereotypically defined life stages—for example, the 16-year-old shopping for a first car, the 30-year-old buying a house, even the 50-year-old ...

Digital Etiquette

... As digital communication proliferates, young consumers are developing new norms and manners that marketers also need to follow to successfully reach them online.The rapid rise of digital communication and related proliferation of shorthand messaging have made our daily interactions much more complicated than they used to be. Digital modes of communication are inarguably more efficient than their analog counterparts, but they are also less emotionally resonant—and thus are more prone to the ...

Health Hackers

... easy way to get a quick professional medical opinion. For $40, the app matches patients with a doctor in their state for a 15-minute video consultation. FIRST OPINIONFirst Opinion believes patients should be able to have more immediate, personal access to their medical caregivers. The app-based service applies the ease of SMS messaging to a mobile platform, matching users with appropriate doctors who they can then anonymously text with questions, day or night.FIRST DERMFor patients who are a little ...

Leaning Out To Lean In

... messaging that celebrates parents who prioritize family even when doing so may be difficult for them, while being careful to avoid “guilting” working parents who may not be able to do so. Time is a luxury for parents, so show them how your offering can save them time and lead to more or higher quality time with family.  Now that achieving a sense of balance has become aspirational, avoid tired portrayals of the “Hot Mess Mom” or “Frazzled Dad” and instead be a champion for the “I’ve Got This ...

Need For Speed

... , anticipating a consumer need is another way brands can serve consumers quickly.SPEED = RESPONSIVENESSNot only do young consumers expect speed in terms of the steps needed to interact with a brand, from purchasing to receiving, they also expect to have quick interactions with brands. During the course of modern youth’s lives, their interaction with brands has only sped up from having to call customer service and waiting on hold, to messaging them on social media and getting a faster reply, and now to ...

Gen Z State Of Mind

... to all brands when it comes to messaging and advertising.SECURITY > SPONTANEITY Zs will always be chasing security throughout their lives, having had a lack of it during their formative years, between the Great Recession and the unsettling state of the world. Aside from prioritizing financial security, they long for many of the comforts and sources of stability that Boomers and Xers had, such as marriage, a family, and home ownership. For instance, marriage is among the top five things Zs ...

Build Your Own Career

... messaging and advertising, brands should also be sensitive to a positive depiction of youth changing jobs frequently. Although young professionals strive to take a Build Your Own Career approach, brands that understand the drive can offer them helpful opportunities and foster meaningful employee connections along the way.ACTION ITEMSInstead of viewing young professionals’ preference to build their own careers as a threat, companies should provide greater internal options for their own employees to tap ...

First Glocals

... appeal to today’s young consumers, and he’s at the center of popular culture, appearing on television, in books, and in movies.Even ancient religions are getting a modern twist. Young Indians are fully immersed in mobile phone culture, so much so that they’re using the technology to update Hindu prayer rituals with illustrated videos and downloadable iconography that they keep on their phones.For Chinese New Year, Tencent’s WeChat messaging service allowed users to digitally send friends red ...

ProPlay

... digital media as a given, not as a new invention, feel unprecedentedly empowered as children and adolescents. Whether it be grandparents via text messaging or peers on Instagram and YouTube, they have instant audiences with whom they can share the pursuits enjoyed in their free time (as do the Zs behind the Kids’ Toys YouTube channel*). Because they have the ability to create a public “Brand Me,” they are taking their free time more seriously. After all, how will everyone at school know how awesome ...