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Macrotrends

The Privacy Premium

... introduced Digits, a password replacement effort designed to eliminate usernames and passwords by replacing them with user mobile phone numbers and SMS verification codes. This initiative, if implemented widely, would make Twitter less susceptible to data breaches. - PRIVATE CLOUDS - WEDG provides a full terabyte of storage for consumers to keep all of their digital information protected. More than just a file repository, WEDG also provides a private email server where messages are kept in one’s own ...

The Urge To Splurge

... | Shoes | Alcoholic beverages not at a bar/ restaurant (e.g., wine, beer, hard liquor) | Dining out (e.g., restaurants, takeout, fast food) | Tech and accessories (e.g., mobile device, headphones) | Beauty/grooming (e.g., hair care, makeup) | Groceries | Nonalcoholic beverages (e.g., coffee, soda, energy drinks, juice, water) | Entertainment events/experiences (e.g. theater, concerts) | Accessories not including shoes (e.g., wallet, jewelry) | Traditional media (e.g., books ...

Marketing Tips For Engaging Modern Parents

... anxiety and pressure that parents experience with light-hearted and funny messaging. Provide relatable experiences that allow parents to laugh at themselves and reflect upon the challenges of modern parenthood. T-MobileThe ad “Paparazzi Parents” uses a comical tone in showing moms and dads snapping non-stop pictures of their kids and posting them online. The spot highlights the cellphone carrier’s expanded coverage, making it easier for parents to post regularly and Parent Out Loud. However, T-Mobile ...

Shop Right

... that shopping is becoming less utilitarian and more a form of entertainment, the bar is being raised for brands. Parents’ new expectation of stores is heavily influenced by the rise of online and mobile shopping. Whereas previous generations of parents were limited by what was within driving distance, Y parents have a vast range of products and services at their fingertips. They can buy almost anything, anytime, anywhere, making mundane tasks less time-consuming and overwhelming—which is ...

Parental Advisory

... parents have an open dialog about decisions is because they’re used to having regular conversations throughout the day. Parents and their children are in constant contact, particularly starting in their tween years, when they typically get their first mobile devices (see Family Ties). Parents and kids are sharing moments of their days to which they normally would not have been privy. Along with sending Snapchats of simple moments such as the walk through the school hallway or having a video chat over ...

Digital Trends

... seems that the effort is not solely for promotion. Brands are demonstrating their genuine admiration for each other, and in turn fostering greater positivity across the oft-negative online space. In mid-November, Microsoft’s Xbox tweeted at PlayStation to congratulate its rival on the launch of PS4. The message garnered more than 22K retweets and 13K favorites, suggesting that fans find such random acts of kindness refreshing. In addition, UK wireless provider Tesco Mobile recently garnered praise ...

House Funders

... moment” approach to their finances instead of saving for the long-term (see The Fund-amentals), making having enough funds to buy a home less feasible. Ys are nonetheless focused on being able to obtain a house, as will Zs be given their Accelerated Adulthood and their careful approach to financial planning, yet both groups are taking their own unique approach to homeownership. Not only are young adults embracing nontraditional homes that fit their budgets, such as tiny homes, mobile homes (see The ...

Green Rush

... Meadow also offers CannabisMD, a program which sends licensed doctors on house calls to perform the professional evaluations necessary to obtain the documentation required for CA’s medical marijuana card.RATINGS AND REVIEWSLeafly is a sophisticated marijuana ratings and reviews site and mobile app that has carved out a niche as the “Yelp of weed” by providing consumers with user-submitted intelligence on strains, dispensaries, and doctors.DATING APPSHigh There! is a Tinder-inspired dating app for ...

Universal Invite

... strangers—and banding together to compete and complete challenges forges bonds that transcend borders. The mobile app Game of War: Fire Age removes language barriers altogether by instantly translating players’ conversations and even converting gamers’ slang into 32 languages; for example, if someone writes “MDR” in French (for “mort de rire” or “dying of laughter”), it appears as “LOL” for English users. The game relies on its community to improve the accuracy of its translations by rewarding players ...