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Macrotrends

Less Is Morality

... tandem with a movement in education in which young people are learning that there are multiple ways to arrive at an answer to a problem, and that process is as important as having the answer itself. For young adults who are out of school, debates around the moral implications of the recent U.S. elections, the UK’s Brexit, and the looming immigration crisis, among other events, offer opportunities to explore moral issues from an academic standpoint. Some programmes are pretty bad at conveying ...

Sport The Look

... Knicks, Brooklyn Nets, Miami Heat, Chicago Bulls, and Boston Celtics and includes styles for women and men. Tailgate The success of Tailgate, an online shirt shop specializing in old-school collegiate apparel, caught the attention of American Eagle, which later acquired the brand for roughly $11 million in 2015. American Eagle has since launched its Tailgate collegiate line, which is being credited as a catalyst for the brand’s leading position among youth retailers.Touch by Alyssa Milano ...

(Net)Work Hard, Play Hard

... networking, as well as via social clubs, conferences, and even group travel that allow them to relate to each other on a more human level. The majority of youth, 63% in the U.S. and 57% in the UK, believe networking is the new socializing—including two-thirds of Ys in the U.S and two-thirds of teen Zs in the UK—and as today’s young adults continue to seek a sense of community through their work (See School of [Work] Life), they’re turning to brands and organizations to help, acting as the ...

Marketing Tips

... greater sense of community in the process. Harry’s Shaving startup Harry’s does more than just sell razors; it strives to reflect young people’s lifestyles. In an effort to do so, it launched a free online lecture series earlier this year called H’University, in which a rotating roster of entrepreneurs record videos about the business world. The initiative is intended to help recent college grads gain insights they wouldn’t learn in school. Past lecturers have included Instagram founder Kevin ...

eLationships

... socialization is the new normal, and the digital relationship, or eLationship, has become just as valid or real as those existing in real life. One can be in the company of a real-world friend, but still feel the overwhelming need to check in with a digital friend simultaneously. In some respects, young people are more comfortable and open with their screen friends than they are with their closest friends. I’ve had an online friend named Katie since freshman year of high school. We met on YouTube through ...

Leagues Of Their Own

... young fans driving their growth. Brands that join the action early will be better poised to engage those fans.Brands have an opportunity to give young people outlets and resources to play less established games that they likely have limited access to through leagues and/or school. They can sponsor free play sessions or host events or teams, and in doing so, help young people in their longing to be more adventurous and well-rounded. Ultimately, brands can be the basis for how young generations ...

Have Guidance, Will Travel

... holiday as it is a lot easier to get an agent to book all the different aspects such as travel and accommodation and can be cheaper for them to find the best deal. They also are experienced in travel and so I would trust their recommendations.JONTI, 18, UKTo fully take advantage of others planning trips for them, modern youth are kicking it old school: 27% of youth aged 22-34 in the U.S. and 48% in the UK have used a travel agent before, and 37% in the U.S. and 27% in the UK who have not yet are ...

Culture Counseling

... more of an everyday resource. Further, a growing tendency to intellectualize even the fluffiest parts of pop culture is inspiring a new understanding of the significance of pop. Young generations are increasingly likely to regard their favorite content, no matter how light, as replete with teachable moments that provide a measure of self-awareness, and help them to self-improve. Traditional edutainment has always had a place in popular culture: properties such as School House Rock, The Electric ...

Mom Focus

... have to worry that their children are spending their after-school time at the mall when they should be doing homework. And the benefit is twofold; because parents are able to “track” their children’s whereabouts, kids are often afforded more freedom and independence than worried parents would have allowed in pre-smartphone eras. However, as with social media, knowing too much about one’s children can also prove a burden to overanxious parents.FAMILY TECH ADDICTIONAll this cozying up to technology ...

Would You(th) Care For A Cause?

... , opioid epidemic) | Immigration | Disaster relief | Terrorism | National debt | Criminal justice reform (e.g., prison reform, police brutality) | Reproductive rights (e.g., abortion) | School integration | Other | None of the above YOUTH OUTLOOK ON BRANDS THAT TAKE A STANDThe majority of youth in both the U.S. and the UK agree that it’s important to know where a brand stands on social issues, with 58% of Ys and 51% of Zs in the U.S and 66% of Ys and 55% of Zs in the UK, saying this. But ...