245 results for '"shopping"'
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Macrotrends

Side Buy Side

... the U.S. and a third in the UK say they share products (e.g. lotion, toothpaste) with friends. Meanwhile, as young generations are regularly communicating with their friends throughout the day, they're apt to tell each other what they're doing in any given moment, from watching a particular show to shopping at a specific store, and such information has simply become part of their digital conversations. As such subtle influence occurs, young people aren't just sharing their favorite brands but ...

Gender Trends

... crack down on the seedier operations, feminists remain outraged about this overt sexualization of caffeination. RUFFLES' CHIPS FOR BROSIn an effort to differentiate Ruffles chips from the competition, Frito-Lay recently repositioned the Ruffles brand for Millennial men. Following three years of “bro research,” during which researchers visited bars across the country and supplied male Ys with video camera headgear to capture their shopping habits, Frito-Lay determined that Ruffles’ thicker chip ...

Tech Truths

... entertainment time and often switch to other devices for this purpose, Ys and Zs see any given moment as time for these types of activities because they lead mobile-first lives. Similarly, online shopping is also a continuous activity to them due to their access; whether browsing or buying, they can be in shopping mode at any time and are always in discovery mode. Because Ys rely on tech for nearly every aspects of their lives and even turn to it out of habit when they have no specific purpose, they have to ...

ProPlay

... , performances, cooking efforts, and shopping habits. Tweens are more likely than teens to document their activities. What types of activities do you document online (take photos of, take videos of, blog about)?Zs who blog/share videos/pictures online of themselves doing activities Playing video games | Playing with pet(s) | Doing an arts/crafts project | Giving performances | Making music | Playing a traditional sport | Cooking | Playing an action sport | Playing with toys | Shopping hauls ...

Consumed Takeaways

... Marketing directives to inform your future approach to the shifting consumer landscapeCreate ways for them to engage with products without necessitating a purchase.The contemporary definition of “shopping” encompasses a range of activities that don’t necessarily lead to purchasing. Young individuals—Zs, in particular—are just as likely to browse items as a source of entertainment, and share their favorites with friends as a statement of their personal taste, as they are to actually buy the item ...

Major Dads

... with men but also are helping with any number of domestic duties. While the majority of fathers are performing technology-related and general household tasks, about a third are also doing the shopping, cleaning up after family meals, helping their older children with their homework, and coordinating activities for their children. While fewer are solely responsible for cleaning and cooking, many dads are sharing these responsibilities with their spouse/partner. Interestingly, while disciplining ...

(Net)Work Hard, Play Hard

... entrepreneurs and entertainment professionals, part of a growing group of what Well & Good has dubbed "The Meditation Generation." The Wing The Wing aims to offer modern working women a home base and social space. The company organizes a calendar of “happenings” that not only address one’s professional career, such as talks featuring local influencers, but also personal life management through dating, shopping, and personal care events.About 6 in 10 youth agree networking is the new socializing.The ...

Next Gen Brand Loyalty

... that their relationship with consumers will look different depending on if the consumers are Baby Boomers, Gen Xers, Gen Ys, or Gen Zs. The sheer volume of brands available today—and the unprecedented access consumers have to them, with online shopping, global reach, and social media—has disrupted traditional brand loyalty, wherein a consumer found one brand they liked in a category from the limited selection that was available at the time and stuck with it. Such limitations no longer ...

Sense In Sensitivity

... Malaysia Airlines MH370 plane is in full swing. Passenger safety is also a top priority at Volvo Cars, let’s pray together for the 239 lives…” Naturally, the public was angered that the brand blatantly tried to capitalize on the tragedy.Several brands, including Urban Outfitters and Gap, tried to turn Hurricane Sandy into a shopping opportunity, inciting outrage over their insensitivity. Many brands have tried to lighten the mood during a stressful situation with a joke, which backfired and left ...

Origin Story

... street shopping districts in major cities have come to house similar shops, prompting young people to go to side streets where culture is more local and authentic (see Shopography), they want authentic entertainment that represents a country and its unique culture. Similarly, just as authentic food from a country is usually better than non-regional and local versions made available in other countries, young people feel that the original entertainment is far better than anything that's ...