245 results for '"shopping"'
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Macrotrends

Gender Trends

... crack down on the seedier operations, feminists remain outraged about this overt sexualization of caffeination. RUFFLES' CHIPS FOR BROSIn an effort to differentiate Ruffles chips from the competition, Frito-Lay recently repositioned the Ruffles brand for Millennial men. Following three years of “bro research,” during which researchers visited bars across the country and supplied male Ys with video camera headgear to capture their shopping habits, Frito-Lay determined that Ruffles’ thicker chip ...

Side Buy Side

... the U.S. and a third in the UK say they share products (e.g. lotion, toothpaste) with friends. Meanwhile, as young generations are regularly communicating with their friends throughout the day, they're apt to tell each other what they're doing in any given moment, from watching a particular show to shopping at a specific store, and such information has simply become part of their digital conversations. As such subtle influence occurs, young people aren't just sharing their favorite brands but ...

Consumed Takeaways

... Marketing directives to inform your future approach to the shifting consumer landscapeCreate ways for them to engage with products without necessitating a purchase.The contemporary definition of “shopping” encompasses a range of activities that don’t necessarily lead to purchasing. Young individuals—Zs, in particular—are just as likely to browse items as a source of entertainment, and share their favorites with friends as a statement of their personal taste, as they are to actually buy the item ...

ProPlay

... , performances, cooking efforts, and shopping habits. Tweens are more likely than teens to document their activities. What types of activities do you document online (take photos of, take videos of, blog about)?Zs who blog/share videos/pictures online of themselves doing activities Playing video games | Playing with pet(s) | Doing an arts/crafts project | Giving performances | Making music | Playing a traditional sport | Cooking | Playing an action sport | Playing with toys | Shopping hauls ...

Tech Truths

... entertainment time and often switch to other devices for this purpose, Ys and Zs see any given moment as time for these types of activities because they lead mobile-first lives. Similarly, online shopping is also a continuous activity to them due to their access; whether browsing or buying, they can be in shopping mode at any time and are always in discovery mode. Because Ys rely on tech for nearly every aspects of their lives and even turn to it out of habit when they have no specific purpose, they have to ...

Major Dads

... with men but also are helping with any number of domestic duties. While the majority of fathers are performing technology-related and general household tasks, about a third are also doing the shopping, cleaning up after family meals, helping their older children with their homework, and coordinating activities for their children. While fewer are solely responsible for cleaning and cooking, many dads are sharing these responsibilities with their spouse/partner. Interestingly, while disciplining ...

(Net)Work Hard, Play Hard

... entrepreneurs and entertainment professionals, part of a growing group of what Well & Good has dubbed "The Meditation Generation." The Wing The Wing aims to offer modern working women a home base and social space. The company organizes a calendar of “happenings” that not only address one’s professional career, such as talks featuring local influencers, but also personal life management through dating, shopping, and personal care events.About 6 in 10 youth agree networking is the new socializing.The ...

Sense In Sensitivity

... Malaysia Airlines MH370 plane is in full swing. Passenger safety is also a top priority at Volvo Cars, let’s pray together for the 239 lives…” Naturally, the public was angered that the brand blatantly tried to capitalize on the tragedy.Several brands, including Urban Outfitters and Gap, tried to turn Hurricane Sandy into a shopping opportunity, inciting outrage over their insensitivity. Many brands have tried to lighten the mood during a stressful situation with a joke, which backfired and left ...

POP Global

... of large-scale artistic gatherings have popped up—even in the most remote areas of the country. According to The New York Times, approximately 30 music festivals have emerged, covering a wide range of musical genres. Notable indie music festival NH7 Weekender held events in four cities last year, and Sunburn, a 3-day electronic music, food, and shopping festival, has also grown to worldwide acclaim. An abundance of festivals celebrate the country’s regional diversity; among them, Ragasthan, which ...

Dream Team

... fans can be intimidating. Host a casual league for users to enjoy friendly competition and social aspects that aren’t offered by the big sites. - BRANDS FEATURING FANTASY SPORTS - Campbell’s For its Everyman All-Star League campaign, Campbell’s flipped fantasy football on its head. Instead of fans drafting star players, six NFL pros drafted fans based on everyday household skills such as grocery shopping and changing diapers. Fans who entered the league were drafted onto a team and entered to win ...