648 results for '"social media"'
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Macrotrends

Global Home & Away Trends

... A snapshot of what's happening in the realms of travel and community around the world.Travel and community are evolving in different ways and at different speeds around the world. The following trends address what’s emerging and where, and how both concepts form and change alongside developments in geopolitical policy and the growth of a social media-educated, more adventurous consumer who also has disposable income to spend. Notably, domestic tourism is on the rise as state tourism boards tap ...

Global Art & Design Trends

... involving their olfactory senses as social media photos, portraiture, optical illusions, and scents come to the forefront of the art world. Brands that don’t typically consider themselves a part of the art scene can still capitalize on these trends by tapping into the design elements in their marketing, advertising, and even packaging. Nearly three in 10 young people around the world like when brands offer artistic packaging. This is especially high in South Africa (38%), India (36%), Nigeria (36 ...

Accelerated Adulthood

... these days,” accompanied by a shake of their head. However, the Internet era makes it seem that Zs are growing up even faster than youth of previous generations because of their ability to discover “adult” content prior to becoming adults.  With unprecedented access to sophisticated content, be it news online, mature movies and TV shows on streaming services, or uncensored opinions and photos on social media, it’s become increasingly difficult to shelter youth in an “age-appropriate” bubble ...

Tech Truths

... what's more, Xers in the U.S. are equally as likely as Ys and Zs in the U.S. to feel stressed when they do not have access to technology (62%). Their usage of social media and streaming services is lower than their younger counterparts, but when it comes to their smartphones, they're constantly connected. In the UK, the same percentage of Xers and Ys feel the need to always have their phone on them, and nearly an equal percentage of Xers and Ys in the U.S. feel this way, too. The difference, however ...

Best Dressed

... Young people are focusing on building their personal style and improving their outward appearance in an extension of their inward efforts to better themselves.As they strive for self-improvement, young people are working on themselves from the outside in by turning to style as a tool for betterment. Rather than flipping through a fashion magazine like previous generations or scrolling through social media as they may be expected to nowadays, modern youth are relying on their internal compass ...

Humanology

... others) and the vulnerabilities and inconveniences that come with it, with 68% of young people in the UK and 63% in the U.S. saying they often use technology to avoid in-person social interactions. Additionally, social media platforms such as Facebook and Instagram, meant to enhance relationships, are simultaneously contributing to people’s feelings of FOMO and loneliness, with four in 10 youth in the U.S. and UK saying they think that technology creates isolation. Social media can create an illusion ...

Over Stimulation

... Youth experience near constant stimulation and struggle to find downtime, making it more important than ever for brands to position themselves as a solution and not add to the noise.In today's society, modern youth experience near constant stimulation. Between social media, work emails that come at all hours of the day and night, cell phone notifications, and the endless barrage of news, it can be difficult to carve out any mental space for quiet. On top of that, when Gen Ys and Zs actually do ...

The Hive Mind

... Take a deep dive into stan culture and cancel culture, and explore how the evolution of social technologies and the democratization of social voice has resulted in the formation of these Internet-based hive minds.Society at large has seen a steady rise in the visibility—and more importantly, the voice—of the populace since the explosion of social media. Media-feeding social platforms such as Twitter have given everyone the opportunity to speak in a very public forum and even develop ...

Marketing Tips

... Marketing directives for engaging with Gens Y and Z around modern socializing. - 1. KEEP SOCIAL MEDIA SOCIAL. - Like “Keep Calm and Carry On” or “Keep Portland Weird,” young generations are rallying around the battle cry of keeping social media social. While they neither want nor expect brands to vacate platforms completely, they do want them to behave like humans rather than corporate entities bent on interrupting their natural communication flow. Marketers can make moves in the right ...

The Young & The Restless

... schoolwork, Zs also have to worry about their social media presence and the troubling state of the world. While youth in previous decades also had factors that may have kept them up at night, Zs’ sleep deprivation is significantly more pronounced, largely impacted by their technological access and today’s political and social climate. What their peers think of them is regularly on their radar because social media serves as an always-on, quantifiable indication of how many people like them. Moreover, as ...