648 results for '"social media"'
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Macrotrends

Accelerated Adulthood

... these days,” accompanied by a shake of their head. However, the Internet era makes it seem that Zs are growing up even faster than youth of previous generations because of their ability to discover “adult” content prior to becoming adults.  With unprecedented access to sophisticated content, be it news online, mature movies and TV shows on streaming services, or uncensored opinions and photos on social media, it’s become increasingly difficult to shelter youth in an “age-appropriate” bubble ...

Over The Influence

... check your social media feeds, fleeing, changing, repeating . . . It’s all pretty embarrassing." (The magazine's editors were then criticized themselves for being elitist gatekeepers.) At the time, this reaction was a common one within the fashion industry, whose members felt like influencers were trying to position themselves as experts and were gunning for their jobs. Eventually, the dust settled and a sort of truce emerged: influencers became a key component of the fashion industry, while editors ...

Global Home & Away Trends

... A snapshot of what's happening in the realms of travel and community around the world.Travel and community are evolving in different ways and at different speeds around the world. The following trends address what’s emerging and where, and how both concepts form and change alongside developments in geopolitical policy and the growth of a social media-educated, more adventurous consumer who also has disposable income to spend. Notably, domestic tourism is on the rise as state tourism boards tap ...

Best Dressed

... Young people are focusing on building their personal style and improving their outward appearance in an extension of their inward efforts to better themselves.As they strive for self-improvement, young people are working on themselves from the outside in by turning to style as a tool for betterment. Rather than flipping through a fashion magazine like previous generations or scrolling through social media as they may be expected to nowadays, modern youth are relying on their internal compass ...

Tech Truths

... what's more, Xers in the U.S. are equally as likely as Ys and Zs in the U.S. to feel stressed when they do not have access to technology (62%). Their usage of social media and streaming services is lower than their younger counterparts, but when it comes to their smartphones, they're constantly connected. In the UK, the same percentage of Xers and Ys feel the need to always have their phone on them, and nearly an equal percentage of Xers and Ys in the U.S. feel this way, too. The difference, however ...

Humanology

... others) and the vulnerabilities and inconveniences that come with it, with 68% of young people in the UK and 63% in the U.S. saying they often use technology to avoid in-person social interactions. Additionally, social media platforms such as Facebook and Instagram, meant to enhance relationships, are simultaneously contributing to people’s feelings of FOMO and loneliness, with four in 10 youth in the U.S. and UK saying they think that technology creates isolation. Social media can create an illusion ...

The Young & The Restless

... schoolwork, Zs also have to worry about their social media presence and the troubling state of the world. While youth in previous decades also had factors that may have kept them up at night, Zs’ sleep deprivation is significantly more pronounced, largely impacted by their technological access and today’s political and social climate. What their peers think of them is regularly on their radar because social media serves as an always-on, quantifiable indication of how many people like them. Moreover, as ...

Marketing Tips

... Marketing directives for engaging with Gens Y and Z around modern socializing. - 1. KEEP SOCIAL MEDIA SOCIAL. - Like “Keep Calm and Carry On” or “Keep Portland Weird,” young generations are rallying around the battle cry of keeping social media social. While they neither want nor expect brands to vacate platforms completely, they do want them to behave like humans rather than corporate entities bent on interrupting their natural communication flow. Marketers can make moves in the right ...

No New Friends

... system from their friends. Previous generations were more likely to seek support from spouses and one’s immediate family, who often lived close by; they didn’t have access to the vast network of people who are now available via cell phones, social media, and the internet. Notably, relying on friends to play such an important role in their lives requires a bigger commitment than friendship in the past. Young people know that there is responsibility involved in being someone’s friend, so they’re ...

Over Stimulation

... Youth experience near constant stimulation and struggle to find downtime, making it more important than ever for brands to position themselves as a solution and not add to the noise.In today's society, modern youth experience near constant stimulation. Between social media, work emails that come at all hours of the day and night, cell phone notifications, and the endless barrage of news, it can be difficult to carve out any mental space for quiet. On top of that, when Gen Ys and Zs actually do ...