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Macrotrends

The State Of The Sub/Urban

... ), though this divide is much greater in the UK (48% of UK youth currently live in urban environments versus 28% in suburbs). Moreover, brands can sponsor community initiatives in suburbs related to their company's lifestyle, such as events centered around art, sports, or food that bring more events to suburbs based around consumer passions.Best Of Both Worlds As cities and suburbs become more similar than different and both enhance the quality of life they provide, lifestyle and amenities won't be the ...

Future Of Travel, Transportation, & Infrastructure

... being tested. There are currently 1,200 occupied homes, townhouses, and apartments in Union Point as well as a nearly finished $28 million sports complex. - Connected Cities 5G - These service providers are in a race to bring 5G mobile Internet to the masses. Verizon Verizon will be the first company to release 5G Home broadband Internet. Service will be live in select cities––Houston, Indianapolis, LA, and Sacramento––after installations are completed on October 1. While 5G Home isn’t the mobile ...

Gen Z State Of Mind

... . Already, they feel that the coolest people their age are those who are successful at work or get good grades in school, second only to being funny, and above more traditional perceptions of popularity, such as playing sports or getting attention on social media. Zs will even put work above other areas of their lives, particularly as 65% in the U.S. and 58% in the UK say a successful career is more important to them than a great social life; consider how they’ve even turned their friendships into a ...

10 Gender Takeaways

... potential consumer (as opposed to only half of them). REEBOK’S recent “Live with Fire” campaign veered away from traditionally gender-segregated athletic apparel marketing, instead showing men and women together in shared athletic scenarios. The campaign seemed a direct response to a recent social media initiative, called Purple Unicorn Planet, which sought to draw attention to the gender disparity still prevalent not just in sports marketing, but also in sportswear and equipment. SWIFFER’S “Man Up ...

Global Digital Trends

... account during the release of its Cruise 2019 collection in Paris. The avatar’s Instagram feed features photographs of her wearing luxury clothing by brands such as Versace, Giambattista Valli, and Jeremy Scott.Alex Hunter Game developer EA Sports has created a virtual soccer star, Alex Hunter, ahead of the release of the new FIFA 18 game for Playstation 4. Players have the option to play as Alex, who signs a deal with Coca-Cola and shoots a commercial in one of the game’s scenes. MAGIC OF ...

weCommerce

... weCommerce market isn’t limited to products. Brands can also consider ways to facilitate experience refreshment, as have sports teams in recent years by allowing season ticket holders to resell through their own proprietary venues rather than using services like Stubhub. Many UK football clubs offers such ticket exchanges for season card holders that can’t attend a match. Liverpool FC, Chelsea FC, and Arsenal, among others, offer such programs.Youth believe there’s nothing that can’t ...

The Gender Landscape

... totally disregarded them as part of a more general trend toward true individualism and acceptance. Gender is still very strongly tied to identity, but where it used to be, ‘I’m a man, I like sports,’ now it’s, ‘I’m a man, and I can like dresses if I want to.’” CHARLIE, 22“I think that gender roles have opened up hugely in the past few years. There are fewer expectations of men to be a certain way, or conform in a specific way. Many of my friends prefer more feminine men to really macho men, and I ...

GPS (Global Positioning Success)

... International Women’s Day by creating a feminist spinoff of its “all in” campaign, called “all in for #mygirls.” With the goal of encouraging young women to excel in both sports and life, the cornerstone of the campaign was an online magazine that crowdsourced consumer social media content via the #mygirls hashtag. Additional campaign components were created for various online platforms, retail, and TV, with “all in for #mygirls” commercials airing in Russia, Korea, and China. Major bank ANZ, as part of its ...

Major Dads

... one another, and reflect them more accurately across all media.ACTION ITEMSFatherhood is an integral part of identity among Gen Y men whom have children. However, be sure to recognize that Y dads are still multifaceted men who have other interests and passions, which they often incorporate into their parenting efforts. This could be in the form of introducing their children to their favorite hobbies, sports teams, movies, or music.Be inclusive of fathers in communications and media, but be wary of ...

IRL (In Real Live)

... show/movie) | E-sports/gaming competition | Symphony | Opera About two in three young adults and four in five Trendsetters wish there were more in-person events around TV shows.66% of U.S. youth and 61% of UK youth wish there were more ways to enjoy TV and videos as part of in-person group events.BEING THEREMore than eight in 10 young adults attend live events, with those in the U.S. saying the primary reason they go to live events is to get out of the house, while those in the UK go primarily ...