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Popular Culture & TV

... and gossip | LGBTQ | Other | I do not watch TV shows WAYS TO WATCH TV SHOWSThe TV screen remains the most common way that young people watch TV, with a majority of youth around the world catching shows on this device. More than 4 in 10 watch TV shows on a laptop or mobile phone, and 40% watch via a free streaming service. In China, India, and South Korea, young people watch TV on their phones the most, surpassing viewing via a TV set. In Turkey, youth are most likely to watch shows on their ...

The Future Of Innovation

... tickets) | Sports (e.g., attending sporting events, watching/ playing sports) | Traditional/Digital media (e.g., books, streaming services) | Fitness (e.g., gym membership, sports equipment) | Beauty and grooming (e.g., deodorant, hair styling, facial skincare, makeup) | Travel (e.g., plane tickets, accommodations) | Apparel | Household electronics (e.g., TV, microwave, air conditioner) | Home décor and furniture | Bars/clubs | Health and wellness (e.g., vitamins, massages) | Garden and ...

Purchases

... ., mobile device, headphones) | Household supplies (e.g., cleaning supplies, toilet paper) | Alcoholic beverages not at a bar/restaurant (e.g., wine, beer, hard liquor) | Entertainment events/experiences (e.g. theater, concerts) | Accessories not including shoes (e.g., wallet, jewelry) | Health/wellness (e.g., supplements, treatments) | Traditional media (e.g., books, DVDs) | Pet care | Digital media (e.g., ebooks, streaming services) | Household electronics (e.g., TV, microwave) | Home ...

Popular Culture & Digital

... A quantitative overview of global youth’s digital habits, including their online social lives.APPS USED WEEKLYOver half of youth across the globe use social media (53%) and music (51%) apps at least once a week. Another four in 10 utilize chat/messaging apps (e.g., WhatsApp, iMessages, Viber) and video streaming apps (e.g., TV, movies, YouTube). Women are more likely than men to use apps for each of these four categories, however, men (45%) do trend higher than women (31%) in their use of video ...

Retail

... , headphones) | Home décor/ furniture | Household supplies (e.g., cleaning supplies, toilet paper) | Sports/fitness (e.g., sports equipment, workout gear) | Digital media (e.g., ebooks, streaming services) | Health/wellness (e.g., supplements, treatments) | Pet care | Household electronics (e.g., TV, microwave) | Vehicles (e.g., cars, bikes) | Garden/outdoor | Travel (e.g., plane tickets, accommodations) | Children's items (e.g., diapers, kids clothing) RETAIL PURCHASES BY CATEGORYWhich of ...

Spending Behaviors & Attitudes

... A quantitative look at youth’s attitudes toward spending their money, from purchasing subscriptions to acquiring rewards cards, and feeling guilty for spending.SUBSCRIPTIONS AND MEMBERSHIPSThe majority of young adults (73%) have monthly or annual subscriptions or memberships that they choose to pay for, however those in AUS are least likely to have these compared to those in the U.S. and UK. The largest number of young people (47%) and Trendsetters (69%) have subscriptions to monthly streaming ...

Entertainment Landscape

... Entertainment—particularly music and streaming video—is an ever-present and important part of youth’s lives, and they’re willing to splurge on such content as it provides inspiration and offers touchpoints for connection.IMPORTANCE OF ENTERTAINMENTEntertainment is a huge part of youth’s lives. The largest number of young adults in both the U.S. and UK say music is vital to their life, with movies and social media following as second and third most vital, respectively. Streaming ...

Transportation & Commuting

... | Lowest cost | Time efficient (i.e., least time spent commuting) | Able to get work done | Able to socialize with friends/co-workers | Able to consume entertainment (e.g., podcasts, books) | Able to get exercise | Able to meet new people PASSING THE TIMEDuring your commute, which of the following, if any, do you typically do? Listen to streaming music/music from my device | Listen To The Radio (Net) | Listen to AM/FM radio | Listen to satellite radio | Social Media (Net ...

Popular Culture Overview

... %), looking at social media (57%), and talking to their friends (57%). Women are more likely than men to keep up with popular culture in each of these ways.Which of the following, if any, do you do to keep up with popular culture?Please select all that apply Listen to music | Look at social media (e.g., scroll through Facebook, Instagram) | Talk with friends | Watch movies online/streaming | Watch movies in a movie theater | Play video games (e.g., app-based games, PC games, console games ...

Luxury

... tickets, accommodations) | Alcoholic beverages not at a bar/restaurant (e.g., wine, beer, hard liquor) | Health/wellness (e.g., supplements, treatments) | Household supplies (e.g., cleaning supplies, toilet paper) | Children's items (e.g., diapers, kids clothing) | Traditional media (e.g., books, DVDs) | Sports/fitness (e.g., sports equipment, workout gear) | Digital media (e.g., ebooks, streaming services) | Pet care | Vehicles (e.g., cars, bikes) | Home décor/furniture ...