287 results for '"style"'
Filter by:

Macrotrends

Global Culture Marketing Tips

... taste. Brands across all categories stand to benefit from having a design-forward presence, both in the digital and physical realms, as this can provide coveted social currency to young consumers who want to share it as part of their personal brand. In taking a design-forward approach, brands need to ensure that the aesthetic is consistent with their style and ethos.  Benefit's Hello Happy House On June 29 and 30, the cosmetics brand Benefit hosted an Instagrammable activation in ...

Retail 2.0: Tech-Based Commerce

... waste time at a checkout, they'll be primed to embrace bigger innovations in the payment space. Cashierless stores are going one step further by eliminating the need for consumers to interact with a sales associate at all. Amazon Go has opened more than 10 retail locations and reportedly has plans for thousands more. The stores differ in what they offer—some sell grab-and-go style meals, while others also sell snacks, convenience store items, and beer and wine—but they're all designed to ...

Well Rounded

... it with them with a knowledgeable perspective. Similarly, someone who normally starts his day with a meditation session, a run, and an acai bowl may make an effort to show off his uncharacteristic dips into sloth and junk food, sharing photos of himself obviously suffering the effects of a hangover in a beach lounge chair or enjoying an Animal Style burger from In-N-Out. Brands, too, need to depict this high-low range of wellness in order to demonstrate that they understand how pervasive this ...

POP Trends

... primary source documents on which its reporting is based. Slate’s aptly named Explainer feature breaks down the main facts behind trending news stories and ideas. Mobile news app Circa aims to “atomize” stories into their core elements (e.g., facts, stats, and quotes), rather than merely summarizing. LONGFORM FIXATION It was once assumed that the “new, now, next” zeitgeist that embodied digital culture would make lengthy, magazine-style writing obsolete. But this once-threatened art form is actually ...

Global Art & Design Trends

... and future historic impact, represented a slightly more modern take to traditional portraits from past generations, featuring subjects painted in muted tones without a smile to be seen, it’s not the only version bringing the style back in vogue. In line with youth’s preference to see themselves in the popular culture they consume, the new wave of portrait popularity includes, alongside those of historical figures and celebrities, portraits of the consumers themselves. Young people are looking for ...

Exertainment

... Exercise and entertainment are increasingly intersecting, as modern youth gravitate towards fitness experiences that incorporate media and entertainment that offers a physical health benefit.As wellness has become a priority to modern young adults, it's significantly impacting other consumer categories. Fitness has dominated young people's style preferences in recent years, as evidenced by the massive athleisure market, and it's likewise infiltrating the beauty space, with a surge of  ...

Cultural Diplomats

... traveling the world as a life aspiration. In fact, GYs are the fastest-growing age segment in travel spending despite widespread economic uncertainty. They prioritize international travel above categories that previous generations held dear, like owning homes and cars, and their preferred style of travel is similarly unique, foregoing sun and surf vacations in favor of immersive cultural experiences and voluntourism expeditions. This shift reflects their desire to feel like locals rather than tourists ...

The Path

... choice, but rather a result of extenuating circumstances that are forcing them to adjust their aspirations accordingly. By and large, the nuances of their maturity markers are tied to their unique financial circumstances. Having come of age during and in the wake of the Recession, many traditional milestones have been delayed or have become unachievable. Student loan debt and stunted income growth are significant factors driving their Off-Roading style of adulthood. While they are victims of the ...

Eco-Exhibitionists

... it not only helps the environment, but is a cheaper alternative. Design-wise, there is quite a bit of attention directed at the ‘Green Home’ style, by which greenery covers walls of houses, or solar panels are used as an aesthetic choice. ALISTAIR, 19, AUSMoving forward, companies should keep the vanity of saving the world in mind when creating and marketing sustainable products or developing content that depicts the aspirational lifestyles of young adults, including the locations they call ...

Consumed Takeaways

... question or request. Strike up the right balance of Hands-On help by creating a pathway to 24/7 communication (e.g., via Twitter), providing personalized responses to their queries, and offering help when they need it most. West Elm’s Design Lab provides practical, hands-on help to consumers, in the form of flat-rate assembly services, style guidance, and assistance with tricky home tasks like taking precise measurements.Give them access to ownership alternatives.Scary though this idea may be, the ...