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Macrotrends

Marketing Tips For Engaging Modern Parents

... , and they recognize that technology can often deter from such goals. As more than nine in 10 parents say they want their child to spend equal, if not more, time on physical play as they do on digital play, brands should provide products, experiences, and encouragement to help. Nature Valley The commercial “#RediscoverNature” shows three generations discussing what they did in the past or currently do for fun as kids. Today’s youth, unlike their predecessors, only mention technology, demonstrating ...

Work In Progress

... Never feeling that they are done progressing in life, Zs will continuously strive to improve themselves and the world around them. Gen Z is embracing the adage that nothing is ever final. They have come of age in a world that is constantly in flux thanks largely to technology. There’s always a new app that makes their smartphone even more powerful, a new service that furthers the on-demand spirit of modern commerce, or a new game that allows them to build an entire world of their dreams. In ...

Know It Alls

... subject. Gen Ys and Zs are the first generations to have the ability to learn whatever they want, whenever they want, thanks to available technology, and doing so has become less of an exciting prospect and more of an expectation. In order to participate in today’s cultural conversation, youth need to know a little about a lot; they have shifted from past generations of specialists to today’s generations of generalists, which also aligns with their eschewing of precise labels in favor of a more fluid ...

eLationships

... Gen Ys and Zs are increasingly getting to know relative strangers on an emotional level online. In today’s connected world, finding someone who shares the same interests, no matter how obscure, is commonplace. As TechCrunch mused on the phenomenon, “We are all weirdos now—thanks to tech.” Yet, as online access and communication have become increasingly more sophisticated while consumers have become more deeply engaged users, what technology is really engendering are relationships. Indeed, web ...

Pairing Off

... modern technology to be unthinkable, they are proving to be romantics at heart. No matter how easy it is to find a romantic partner through a digital dating destination, they nonetheless aspire to first encounter love in the real world. More than four in five (83%) would rather meet a romantic partner in person than online. This juxtaposition is particularly complicated because they feel ill-equipped to accomplish this on their own having socialized behind screens for so long at this point: only 40 ...

The Democratization Of Sports

... connected to the game. They can’t get enough of emerging stats and technology, as the new Numbers Game makes the experience of engaging with sports feel ever more immersive and the feats of players seem ever more impressive. They want to Sport The Look of their favorite teams, wearing branded merchandise not only for game days but also as streetwear, signaling an evolution in the athleisure trend. In fact, sports have become a Game Of Life(style), as fans bring their passion for the culture around the ...

Free For All

... lives in a constant state of worry, which is only exacerbated by their access to technology and exposure to a 24/7 news cycle. But unlike Ys, Zs have been raised by Gen Xer parents whose practicality and cynicism has instilled a sense of realism in their children. This has made Zs a very self-aware cohort who can recognize the drawbacks of going overboard with their efforts, making Zs more likely to compartmentalize different areas of their lives, try to attain work-life balance, and take the ...

Eco Chic

... eyes—not just easy on the earth. In a reflection of how popular culture is becoming more purposeful (see Purposeful Pop), the fashion industry is giving sustainability a style makeover and setting a tone for other industries, from food to furniture to toys, to follow suit with creative solutions to global resource issues that position them as thought leaders in the eyes of consumers. Though much of the media’s focus on sustainable style centers around technology and bioengineered ...

Global Movie Trends

... -horror movie that revolves around a seemingly commonplace sci-fi fantasy that makes up for any narrative faults with full-bore gore. The story is centered around Grey Trace, a tech-skeptical man whose wife is murdered while he is left quadriplegic after a deadly car accident and mugging. Looking to exact brutal revenge, he accepts the spinal implantation of a computer chip called Stem that gives him superhuman strength. The film touches on bigger questions about our relationship with technology ...

Marketing Tips

... , provide inviting environments in which young people can relax, whether or not a purchase is top of mind. Atmospheres that are comfortable with lounge-like spaces for people to hangout are captivating young consumers and engendering a deeper affinity for the brand, as it makes them feel at home, literally.  Sonos Unlike most technology retailers that simply place products on tables for people to play with, Sonos has taken a highly personal, immersive approach to positioning products in-store. The ...