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Macrotrends

Marketing Tips For Engaging Modern Parents

... , and they recognize that technology can often deter from such goals. As more than nine in 10 parents say they want their child to spend equal, if not more, time on physical play as they do on digital play, brands should provide products, experiences, and encouragement to help. Nature Valley The commercial “#RediscoverNature” shows three generations discussing what they did in the past or currently do for fun as kids. Today’s youth, unlike their predecessors, only mention technology, demonstrating ...

eLationships

... Gen Ys and Zs are increasingly getting to know relative strangers on an emotional level online. In today’s connected world, finding someone who shares the same interests, no matter how obscure, is commonplace. As TechCrunch mused on the phenomenon, “We are all weirdos now—thanks to tech.” Yet, as online access and communication have become increasingly more sophisticated while consumers have become more deeply engaged users, what technology is really engendering are relationships. Indeed, web ...

Pairing Off

... modern technology to be unthinkable, they are proving to be romantics at heart. No matter how easy it is to find a romantic partner through a digital dating destination, they nonetheless aspire to first encounter love in the real world. More than four in five (83%) would rather meet a romantic partner in person than online. This juxtaposition is particularly complicated because they feel ill-equipped to accomplish this on their own having socialized behind screens for so long at this point: only 40 ...

Know It Alls

... subject. Gen Ys and Zs are the first generations to have the ability to learn whatever they want, whenever they want, thanks to available technology, and doing so has become less of an exciting prospect and more of an expectation. In order to participate in today’s cultural conversation, youth need to know a little about a lot; they have shifted from past generations of specialists to today’s generations of generalists, which also aligns with their eschewing of precise labels in favor of a more fluid ...

Retail 2.0: Shopping As A Live Event

... features a capsule collection of Scott’s merch. Kylie fans were overjoyed about the new products, with many taking to social media to affirm that the exclusive Lip Kits would be a reason to attend Astroworld.Calvin Klein x Amazon The two brands partnered for a three-day event that took place in NYC's Flatiron District. The collaboration blended Calvin Klein's products with Amazon's interactive technology. Visitors could recreate Calvin Klein ad campaigns and runway shows, experiment with an Alexa ...

The Democratization Of Sports

... connected to the game. They can’t get enough of emerging stats and technology, as the new Numbers Game makes the experience of engaging with sports feel ever more immersive and the feats of players seem ever more impressive. They want to Sport The Look of their favorite teams, wearing branded merchandise not only for game days but also as streetwear, signaling an evolution in the athleisure trend. In fact, sports have become a Game Of Life(style), as fans bring their passion for the culture around the ...

Free For All

... lives in a constant state of worry, which is only exacerbated by their access to technology and exposure to a 24/7 news cycle. But unlike Ys, Zs have been raised by Gen Xer parents whose practicality and cynicism has instilled a sense of realism in their children. This has made Zs a very self-aware cohort who can recognize the drawbacks of going overboard with their efforts, making Zs more likely to compartmentalize different areas of their lives, try to attain work-life balance, and take the ...

Marketing Tips

... digital communications can help people form romantic relationships and feel closer to their partner, technology can also increase anxiety and misunderstandings (see The [DIS]connect). Today’s youth are the first generation to navigate digital dynamics when dating or in a relationship, and they often feel uncertain about this aspect of their love lives. Brands can leverage technology in ways that make it easier for people to interact with their partner, such as by providing audio or visuals to help ...

Marketing Tips

... , provide inviting environments in which young people can relax, whether or not a purchase is top of mind. Atmospheres that are comfortable with lounge-like spaces for people to hangout are captivating young consumers and engendering a deeper affinity for the brand, as it makes them feel at home, literally.  Sonos Unlike most technology retailers that simply place products on tables for people to play with, Sonos has taken a highly personal, immersive approach to positioning products in-store. The ...

The Optimization Generation

... . The desire to be unburdened applies to Ys’ digital consumption as well, which is a relatively recent development in their relationship with technology. During the Recession, their minimalist habits were largely relegated to the physical world and tangible items; we saw opposite behaviors emerge in the digital realm (see Debt Crisis). To compensate for scaling back, Ys became digital hoarders—saving more books than they could possibly read on their Kindles, downloading a musician’s entire catalogue ...