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Macrotrends

Job Search Party

... recruiting and searching, the Wirkn job bot allows job recruiters in the retail, hospitality, and customer service industries to screen and build a pool of qualified candidates. The company, which recently raised $1.2 million in funding, offers job candidates features similar to a dating app; they can swipe through jobs, message with the job bot, put up a video introduction, and take personality quizzes to find the right type of job. - COMPANIES USING SOCIAL MEDIA TO RECRUIT / ACCEPT APPLICATIONS - Byte ...

Innovation Halo

... notification or update, they tend to think something is wrong. To this end, they notice more when things don't change as opposed to when they do. They've also been living in an era of frequent noteworthy innovations from Bluetooth technology to video streaming to virtual reality (see Two Decades Of Innovation Timeline), where traditional systems and industries are regularly being broken down, reimagined, and reinvented. Past generations never experienced such constant innovation; a brand could ride one ...

Major Dads

... , NYEven though many fathers’ familial or economic circumstances have led them to become the lead parent in their family, some are still struggling to find their place in the role. Dads want to be more involved in parenting, yet they don’t necessarily have male role models to whom they can look to for advice. One way some fathers are learning to make the role their own is through original “dad hacks,” as demonstrated through the viral video of a dad who used a vacuum cleaner hose attachment to give his ...

Gen Z Micro Trends

... read regularly that better serve their communication preferences. The rise of these platforms is also reflective of Zs' expectations across the board in entertainment; they want stories to be delivered in unique, modern ways, rather than being confined to existing formats, lengths, and mediums. Ferret Ferret puts readers in charge of the content they read on this text-style app by putting more emphasis on allowing readers to write the stories they want to share. The app follows suit with video game ...

Brand Friends Forever

... corporations. Panera Bread features its bread makers in a “Meet the Bakers” web video series; retailer Anthropologie included handwritten notes from employees with all web orders this past holiday season. Many company blogs—including those by Starbucks, Adidas, and Google—feature posts from a diverse range of staff members—from interns to engineers—giving consumers a holistic, multidimensional perspective of the brand. Meanwhile, companies including Xbox, Best Buy, and American Express have been applauded ...

POP Trends

... unprecedented level of intimacy between artists and fans, reducing the degree of separation to a simple tweet. Musicians are now capitalizing on such modern fan engagement by incorporating social media strategy directly into their song titles. Popular artists are increasingly releasing what’s become known as “hashtag pop”: Billboard-ready tracks bearing Twitter-ready campaigns, such as Mariah Carey and Miguel’s “#Beautiful”, Jennifer Lopez and Pitbull’s video for “#LiveItUp”, Miley Cyrus’s “#GETITRIGHT ...

Global Fashion & Style Trends

... garment with a feeling of haute couture creation. Rossi & Rei’s founder feels passionate about highlighting the human-to-human luxury that characterizes the startup’s ethos, which is seen on the brand’s online platform where they celebrate each artisan’s inspiration and process with a bio, video, and landing page for their products. Known Supply “Do you know who made your shirt?” is the question Known Supply asks consumers to consider. The Fair Trade and human-centered brand reinforces ...

Total Recall

... of the year.EVOCATIVE ALBUMSWith Muzio, users can create narrative albums (called “muzes”) composed of stored images and video, supplemented with audio and text to evoke the true feeling of the remembered moment. CAPTURED MOMENTSNarrative (formerly Memoto) promises to help users relay the narratives of their everyday lives by quite literally capturing every moment, by way of a tiny camera that clips to one’s clothing and takes a picture every 30 seconds. AUTOMATIC TRACKINGFriday, an app for ...

Reality Bites

... even at the movies (though it may earn them glares), but not so when a headset obstructs their view.I always think of Disney World. For example, the Back to the Future ride is a staple there, and it’s in VR. Video games like boxing and other physical sports would be cool in VR. Maybe even a Real World type of show or game that places the viewer in the middle.SABRINA, 34, TXThe obstructive nature of headsets doesn’t just prevent youth from multitasking, it also stops them from an even more ...

GPS (Global Positioning Success)

... ties around the world. Google created a video, “Homeward Bound,” that told the incredible story of Saroo Brierley, an Indian boy who, at just 4 years old, fell asleep on a train; having missed connecting with his brother, he awoke lost and unaware of the name of his hometown. After living on the streets of Calcutta for months, he was adopted by an Australian family, yet never stopped trying to figure out how to get home. A quarter-century later, he was able to match his memories with the photos on ...