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Macrotrends

Pairing Off

... that its Love Notes feature, which allows users to anonymously message other users, is particularly appealing to young women.58% of global youth believe that technology makes it easier for them to find "the one." TRUE ROMANCE Inherently optimistic, global youth are confident they will find their perfect match in life: eight in 10 think their soulmate is out there, and 79% agree there is someone out there for everyone. Young women are even more convinced than men that they will find “the one.” Young ...

Inside Out

... properties.ASIYA Athletic Hijabs The Kickstarter project is creating a line of three sports hijabs that enable Muslim girls and women to be physically active and participate in sports while upholding their beliefs.Oola Sportswear The successful Indiegogo campaign launched a “modesty-inspired” sportswear line to give an underserved segment of women who prefer more coverage when working out to have options that are modest as well as technically appropriate for athletic activity.Nike Athletic Hijab Although not ...

Gender Flipping

... ] released a parody video featuring a not-so-fit male in Gilmore’s spot; in the parody, the close-ups are much less aesthetically pleasing. PM’S GENDER-FLIPPED PHOTO SHOOTTo call attention to the inconsistent ways that American Apparel portrays women vs. men in unisex clothing, Swedish blogger Emilie Frida Eriksson posted side-by- side images—straight from AA’s e-commerce site—of males and females modeling the same item. Swedish clothing company PM responded by doing a photo shoot in which a male model ...

Culture Spotlight On Germany

... for an extended period of time.In the past three months, 19% of German youth have had a mocktail (i.e., an alcohol-free drink made to resemble a drink with alcohol).DISCOVERING NEW MUSIC IN GERMANYIn Germany, 60% of youth listen to music from other countries, and this is especially true of women (65%). While the music they listen to from other counties may be in another language, 42% of German youth say they can still enjoy the music even if they don’t speak the language.Which of the ...

Single Inclusive

... has skyrocketed to 60%. Persistently high divorce rates aside, the trend’s growth isn’t necessarily driven by a deliberate move away from marriage in long-term life plans; rather, more young adults are reimagining their life timelines (Off-Roading, Cassandra S/S 2013) and have come to discover the remarkable value of being unattached along the way. Single Gen Y women, in particular, have a unique perspective on their unprecedentedly autonomous state. Journalist Kate Bolick’s “All the Single ...

Eco Chic

... to create a collection of ethical necessities for women, including underwear, swimwear, and leotards. All pieces are made from sustainable materials, including recycled polyester or nylon waste.E.L.V. Denim Anna Foster of London-based brand E.L.V. Denim reforms vintage jeans into new styles, in collaboration with Blackhorse Lane Atelier, a London-based factory that practices environmental and social sustainability. As it takes 10,000 liters of water to make a new pair of jeans, E.L.V. Denim ...

Culture Spotlight On The U.S.

... movies, which are notorious for their feel-good stories focused on strong family values, hope, and love. In mid-November 2017, the Hallmark Channel was the third most-watched network on cable television, averaging more than 2 million viewers per day; during this time, only ESPN and Fox News performed better. Ratings are growing fast among 18- to 49-year-old women, though men are tuning in, too, as reported by The Washington Post.  What's more, The Hallmark Channel and Hallmark Movies ...

Home & Away Work & Commuting Trends

... . and 84% in the UK having gone on or interested in going on a work trip. New programs and services are making workcations and co-working tourism easy to participate in, and young employees are jumping at the opportunity to integrate travel into their work.Behere Launched in fall 2017, Behere is a remote work program for women. The service provides living accommodations and access to co-working spaces and fitness studios in 12 locations across Europe and Asia. Users can book a stay for a month or a ...

Major Dads

... brands and marketers have become more mindful of including positive portrayals of modern fathers in their communications, they are nonetheless lagging behind the times in this area.  Among older generations, household responsibilities were predominantly divided by gender. Men brought in the majority of income—if not all of it—and women made most of the household spending decisions and acted as chief domestic engineers. In the parenting sphere, the split was similarly vast. Mothers ...

Transgender Activists

... . - Transgender Representation in Entertainment - THREE GENERATIONSElle Fanning plays a teenager transitioning from female to male in the upcoming movie Three Generations.MY TRANSPARENT LIFEABC Family has ordered a docuseries called My Transparent Life about a family whose father is transitioning into a woman.BRUCE JENNER'S TRANSITIONE! is developing a docuseries chronicling Bruce Jenner’s transition into a women. TRANSAMERICAVH1 is developing TransAmerica, a show about a group of transgender Millennial ...