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Macrotrends

Pairing Off

... that its Love Notes feature, which allows users to anonymously message other users, is particularly appealing to young women.58% of global youth believe that technology makes it easier for them to find "the one." TRUE ROMANCE Inherently optimistic, global youth are confident they will find their perfect match in life: eight in 10 think their soulmate is out there, and 79% agree there is someone out there for everyone. Young women are even more convinced than men that they will find “the one.” Young ...

Single Inclusive

... has skyrocketed to 60%. Persistently high divorce rates aside, the trend’s growth isn’t necessarily driven by a deliberate move away from marriage in long-term life plans; rather, more young adults are reimagining their life timelines (Off-Roading, Cassandra S/S 2013) and have come to discover the remarkable value of being unattached along the way. Single Gen Y women, in particular, have a unique perspective on their unprecedentedly autonomous state. Journalist Kate Bolick’s “All the Single ...

Inside Out

... properties.ASIYA Athletic Hijabs The Kickstarter project is creating a line of three sports hijabs that enable Muslim girls and women to be physically active and participate in sports while upholding their beliefs.Oola Sportswear The successful Indiegogo campaign launched a “modesty-inspired” sportswear line to give an underserved segment of women who prefer more coverage when working out to have options that are modest as well as technically appropriate for athletic activity.Nike Athletic Hijab Although not ...

Life For Like

... that correctly) and the social desirability that now surrounds the once private act of taking a bath. On social media, the internet’s obsession around bath time can be seen in perfectly shot Instagram photos of dye-bombed bathwater, women sipping wine and reading novels while soaking, trays of food perched above luxurious baths, and even YouTube videos of influencers’ bath routines (and yes, many do in fact get into tubs and bathe on-camera). In an age where self-care is aspirational, the bath has ...

Culture Spotlight On Germany

... for an extended period of time.In the past three months, 19% of German youth have had a mocktail (i.e., an alcohol-free drink made to resemble a drink with alcohol).DISCOVERING NEW MUSIC IN GERMANYIn Germany, 60% of youth listen to music from other countries, and this is especially true of women (65%). While the music they listen to from other counties may be in another language, 42% of German youth say they can still enjoy the music even if they don’t speak the language.Which of the ...

Transgender Activists

... . - Transgender Representation in Entertainment - THREE GENERATIONSElle Fanning plays a teenager transitioning from female to male in the upcoming movie Three Generations.MY TRANSPARENT LIFEABC Family has ordered a docuseries called My Transparent Life about a family whose father is transitioning into a woman.BRUCE JENNER'S TRANSITIONE! is developing a docuseries chronicling Bruce Jenner’s transition into a women. TRANSAMERICAVH1 is developing TransAmerica, a show about a group of transgender Millennial ...

Major Dads

... brands and marketers have become more mindful of including positive portrayals of modern fathers in their communications, they are nonetheless lagging behind the times in this area.  Among older generations, household responsibilities were predominantly divided by gender. Men brought in the majority of income—if not all of it—and women made most of the household spending decisions and acted as chief domestic engineers. In the parenting sphere, the split was similarly vast. Mothers ...

All In Good Time

... helping young adults feel like they “have it all.” Each of these aspirations is more important to young women than to young men. Other traditional “having it all” factors such as having a college education, having children, and getting married are becoming less important for younger generations: only about four in 10 young adults say they personally need to do these things in order to make their life feel complete. Which of the following, if any, do you feel you personally need in order to “have it ...

Eco Chic

... to create a collection of ethical necessities for women, including underwear, swimwear, and leotards. All pieces are made from sustainable materials, including recycled polyester or nylon waste.E.L.V. Denim Anna Foster of London-based brand E.L.V. Denim reforms vintage jeans into new styles, in collaboration with Blackhorse Lane Atelier, a London-based factory that practices environmental and social sustainability. As it takes 10,000 liters of water to make a new pair of jeans, E.L.V. Denim ...

Culture Spotlight On The U.S.

... movies, which are notorious for their feel-good stories focused on strong family values, hope, and love. In mid-November 2017, the Hallmark Channel was the third most-watched network on cable television, averaging more than 2 million viewers per day; during this time, only ESPN and Fox News performed better. Ratings are growing fast among 18- to 49-year-old women, though men are tuning in, too, as reported by The Washington Post.  What's more, The Hallmark Channel and Hallmark Movies ...