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Macrotrends

Bot or Not

... and even retail therapists who cater to their personal needs. Though the implications of this shift differ for brands depending on whether someone is shopping online or off, the common thread is that young people expect customer service to be prompt and personalized, delivered in a manner that reflects emotional intelligence—something that’s becoming more important than ever with the decline of EQ. However, there are slight difference in how youth perceive great customer service ...

Alternative Education

... wrote that there is a darker underbelly to brand activism. It is clear to young consumers when celebrities, influencers, and brands are being ingenuine in their alignment to a cause. We saw this most recently with Jameela Jamil when it was announced that she will be starring on a new competition show that will focus on modern-day ball culture to which there was backlash since she was believed to be straight. Jameela soon followed up with a tweet proclaiming that she is actually queer, which came off ...

High Society

... liberation when they sought a release from cultural rigidity, but today’s youth are evolving the concept of hedonism into a way to self-medicate their burnout. Not content to just escape in the traditional sense, these generations are seeking additional levels to their self-medication: they aren’t just getting drunk or stoned, they’re seeking supplementary experiences, from spiritual exploration to a deep self-awareness, on top of whatever buzz they’re chasing in order to cut through the enveloping noise ...

Making A Living

... Gen Ys and Zs are challenging established norms as they determine the role they want work to serve in their lives, and therefore, how much money they'll make and what type of house they can afford.When Gen Xers first entered the workforce, they generally had the same objectives when it came to work, finances, and home. They tended to focus on climbing the corporate ladder in order to make the most money to afford the biggest house they could. This was the norm, and people faced societal ...

The Monetization Generation

... these opportunities to capitalize, he obtained online blueprints, asked a teacher for 3D printing lessons, and created the company Fidget360 to sell spinners. It's since made $350,000 in sales from shoppers in all 50 states and 30 different countries, and amassed more than 160,000 Instagram followers. TAKE STOCKZs’ monetization tendencies are most evident in informal markets, namely the peer-to-peer economy, but they’re also increasingly taking their financial prowess to a more traditional venue ...

Cease & Assist

... possible. I am almost always glad/relieved when an online shopping experience is over and I've pulled the trigger.JOEL, 28, CTAs young consumers realize that having so many choices isn’t all it’s cracked up to be, their attitudes about customization are inevitably changing. In recent years, brands jumped on the customization craze, as people tend to say they’d rather have more options than fewer since they want something just for them; however, the number of people who choose to personalize their ...

Parenting Out Loud

... mothers to share their stories.“I think it can be very helpful to share parenting struggles because at 2am when you are having a really hard time there is always somebody online who can make you feel better with a few kind words."DANIEL, 32, UKIn taking a more truthful approach to Parenting Out Loud, Ys realize that no one is in fact a perfect parent and that there’s not even a “right” way to parent. Just as they believe that “having it all” means something different for each person (see All In Good ...

Self Made Marketing Tips

... . Its spot conveys that life is short, so people should spend their money to get the best life experiences they can. - 6. Highlight your talent. - When choosing to support a brand, young consumers are considering a company's culture, including how it treats its employees. Today, brands not only need to be transparent about their values, but they also should present the people they employ since they make a company what it is and can be a brand's best advocates. Booking.com The branded film "One ...

Retail 2.0: Youth Outlook On Luxury

... necessarily held to be precious heirlooms the way past shoppers regarded them. Youth are always reinterpreting and creating in order to fit things to their uniquely modern outlook and circumstances, and this now applies to their luxury purchases, too. Attitudinally, this means that youth have a much more equitable relationship with their luxury products: their purchases work for them and not the other way around. Instead of feeling superior about showing off their patronage of a high-end brand, youth are ...

Control Center

... thinking versus feeling. It's been around for 60 years but has seen a massive resurgence lately, especially among Millennials. The Enneagram of Personality, which categorizes people into nine personality types, has also become newly popular, especially among young generations. In fact, Facebook IQ found that since January 2016, online talk about the Enneagram of Personality and Myers-Briggs Type Indicator have shot up significantly.These personality tests are even being used as a career tool. The Muse ...