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Macrotrends

Branding Trends

... ;enjoyment well beyond what their actual products offer. - 1. Packaging as Entertainment - In an age when advertising is expected to do more than inform, brands must incorporate additional aspects into the consumer experience to provide entertainment, too. Instead of simply raising consumer awareness or presenting facts, branding is shifting toward supplying amusement—many Gen Y and Z consumers believe that, in the future, every brand will need an entertainment aspect (see Omnitainment ...

Extracurriculars

... questions in an easy-to-search knowledge base.Juni Juni Learning provides online coding classes with a private instructor. Each student meets with their instructor once or twice a week, privately or in a small group setting. Developed by Stanford graduates and Google alumni, the program is designed for students aged 5 to 18, who ideally leave the program with confidence in pursuing technical topics and knowledge of how to build games, apps, and websites.Woz U Apple co-founder Steve “Woz” Wozniak ...

POP Marketing

... integration is the creation of branded content that betrays little or no connection to the brand behind it. Enter Chipotle’s Farmed & Dangerous, a capsule series that satirizes industrial farming. This early effort at “values integration”—i.e., the implicit promotion of a product or brand by way of its larger mission statement—was released in full on Hulu to considerable buzz. Its highly produced episodes bear no internal reference to Chipotle, a characteristic that hearkens back to the early era of Kraft ...

Fear Factors

... Each generation has distinct stresses and anxieties, as well as methods for coping, shaped by the culture in which they grew up; by understanding their specific fears and approaches to dealing with them, brands can play a key role in mitigating them. From children being separated from their parents at the border to the Opioid Crisis to vehicle-ramming terrorist attacks, there’s no shortage of external forces causing people stress today. In the past, a person could mute the radio or turn off the ...

Digital Trends

... and chatting may take place over Google Hangouts, Skype, or companies’ own videoconference systems. Some companies have gone as far as to create real-time virtual competitions; for example, by challenging staffers to find the funniest YouTube videos as fast as they can and share with the group. As young generations grow accustomed to the work-from-anywhere lifestyle, we expect the online socialization trend to catch on across workplaces worldwide. GIF MOVIE DIGESTSIt’s no secret that young Web ...

Surprise & Delight

... shops that offer a whiff of the unexpected, whether it be in architecture, design, location, pricing, merchandise, or overall concept, stand to generate louder consumer buzz than the cookie cutter mall retailer. Be in the right place at the right timeVans partnered with sneaker shop Nice Kicks to set up a roving pop-up shop housed in an ice cream truck for SXSW festivalgoers who wished they had packed more comfortable footwear.Create temporary discount outletsFab.com opened a pop-up shop in Antwerp ...

Personal Best

... “better you,” making it challenging to sort through the noise and find items that truly address one's specific needs. In recent years, brands in this category have made strides in creating personal care products that are more tailored to consumers, such as moisturizer for granular skincare needs and foundation in a greater range of shades, so that shoppers don't have to blend multiple products to create a more accurate fit for their skin type or tone no matter their ethnicity. Now, young consumers are ...

Global Digital Trends

... , but did little to enact change; both efforts are examples of “slacktivism” wherein young people casually support a cause or social media movement with nothing more than a click, requiring minimal personal effort. Today’s young people are rejecting the slacktivism of the past. Current online social movements are being propelled by an empowered generation of young people who are more determined than ever to change the world. For them, the consequences of inaction are unacceptable. For example, the ...