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Macrotrends

BMS Takeaways

... were feeling. The technology served to show that the airline provided a relaxing experience and highlighted the moments during which travelers were the happiest and calmest.Watch how British Airways helped passengers measure their wellbeing.To educate consumers on the benefits of eating organic food, Swedish grocery chain Coop decided to show how it impacted an average family. The company enlisted a family of five for a three-week experiment, in which they first ate their usual non-organic meals ...

Marketing Tips

... greater sense of community in the process. Harry’s Shaving startup Harry’s does more than just sell razors; it strives to reflect young people’s lifestyles. In an effort to do so, it launched a free online lecture series earlier this year called H’University, in which a rotating roster of entrepreneurs record videos about the business world. The initiative is intended to help recent college grads gain insights they wouldn’t learn in school. Past lecturers have included Instagram founder Kevin ...

Marketing Tips

... revealing that the featured individuals are in LGBT relationships with their love being as important as that of heterosexual couples. Earlier this year, Indian clothing brand Anouk released “The Visit,” the country’s first ad with a lesbian couple, and it quickly went viral. Although homosexuality is against the law in the socially conservative country, the spot seeks to create discourse and change people’s attitudes by enforcing the notion that love means the same thing regardless of one’s sexuality ...

(Ana)logging Off

... an increased interest from youth in meeting potential partners offline (see Pairing Off). And although it’s easier than ever to shop online, youth prefer to get out from behind their screens and physically visit stores for the experience it provides (see What’s In Store). As with these other aspects of their lives, young consumers feel that engaging in tactile entertainment experiences can be more fulfilling than their digital equivalent because they tap into the nostalgia of the experiences ...

Global Analog Trends

... supplementing their digital consumption with analog content and gadgets, from vinyl records and physical cameras to print magazines and board games. Brands that tap into this old school consumption habit can stand out in today's digitally-driven world and this countertrend is poised to grow as young people are even sharing their analog consumption habits online, encouraging their friends and followers to embrace such mediums, too.LO-FI LISTENINGDespite the prevailing popularity of music streaming platforms ...

Scene Stealers

... -scenes components leading up to an event and those that occur after it since they regard this as engaging material in presenting the full story of their lives online (see ROI). When I used to watch 2 Broke Girls, I noticed that some episodes were funnier than others, so I looked at the script writers for the episodes and noticed that the ones I liked best were written by certain authors that weren't featured on the episodes I didn't like as much.MARION, 20, FLBehind-the-scenes material isn’t new ...

Slow Web

... Web, which instead emphasizes relaxation, discovery, and creation. The ‘new, now, next’ attitude that has long defined the Web is thus experiencing a slowing down, a shrinking, and a quieting: the emergence of a Slow Web.We don’t anticipate the extinction of the Fast Web, which serves a unique and essential purpose in the lives of young consumers. The Slow Web has its own distinct uses and benefits, derived from an approach that seeks to temper the pace of the online experience. Its proponents are ...

Social Live

... replacing a portion of the free time they spend with them IRL. In fact, more than a third of Zs in the U.S. and three in 10 in the UK say it's just as fun to socialize with people via video hangout as it is to socialize with them in-person, and close to half of Trendsetters in both countries feel this way. As digital natives, they don’t see a pronounced distinction between the online and offline realms (WWW [Whole Wide World], Cassandra Fall/Winter 2012), causing them to consider it only natural to want ...

GPS (Global Positioning Success)

... its store. And in an effort to help consumers in Argentina tackle the summer heat, home electronics brand BGH created a “My Home is an Oven” campaign, in which individuals could track their homes’ exposure to the sun online. Those with the hottest households received the biggest discounts. - 3. HIGHLIGHT A UNIVERSAL IDEA - Around the world, Ys feel more alike than different from one another. Marketers should address their shared interests, experiences, and even cross-cultural challenges to create ...

Sport The Look

... alienating their peers. However, the world of sports is becoming a notable exception to this rule. Sports fandom, like sports in general, is being democratized and welcoming to fans of all levels. Gens Y and Z are now gravitating towards branded sports attire, merchandise, and equipment regardless of whether they’re passionate about a team or even the sport itself. Much like young people are filling their closets with athleisure and activewear regardless of whether they’re active or lazy, so too are they ...