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Macrotrends

Marketing Tips

... greater sense of community in the process. Harry’s Shaving startup Harry’s does more than just sell razors; it strives to reflect young people’s lifestyles. In an effort to do so, it launched a free online lecture series earlier this year called H’University, in which a rotating roster of entrepreneurs record videos about the business world. The initiative is intended to help recent college grads gain insights they wouldn’t learn in school. Past lecturers have included Instagram founder Kevin ...

Marketing Tips

... revealing that the featured individuals are in LGBT relationships with their love being as important as that of heterosexual couples. Earlier this year, Indian clothing brand Anouk released “The Visit,” the country’s first ad with a lesbian couple, and it quickly went viral. Although homosexuality is against the law in the socially conservative country, the spot seeks to create discourse and change people’s attitudes by enforcing the notion that love means the same thing regardless of one’s sexuality ...

Global Music Trends

... , from fashion to television to education. Hip-hop/rap music is the second most listened to genre of music among global youth, behind only pop/top 40, with 85% listening to it, and it is particularly popular in China, India, and Nigeria. According to Spotify’s global listening data, hip-hop was the fastest rising genre from 2016-2017, increasing in popularity by 74%. To that end, three of the top five most streamed artists—Drake, The Weeknd, and Kendrick Lamar—are figureheads of the hip ...

Retail 2.0: Shopping As A Live Event

... Live events are a new way to shop, giving young consumers unique social experiences that create a stronger relationship with the brand and serve as exclusive retail opportunities. Modern youth don't just see shopping as something to do with friends; they're increasingly drawn to retail experiences that are billed as events in and of themselves. For previous generations, sales functioned as events that were guaranteed to get people in the door, but in the era of online shopping, sales are ...

(Ana)logging Off

... an increased interest from youth in meeting potential partners offline (see Pairing Off). And although it’s easier than ever to shop online, youth prefer to get out from behind their screens and physically visit stores for the experience it provides (see What’s In Store). As with these other aspects of their lives, young consumers feel that engaging in tactile entertainment experiences can be more fulfilling than their digital equivalent because they tap into the nostalgia of the experiences ...

Scene Stealers

... -scenes components leading up to an event and those that occur after it since they regard this as engaging material in presenting the full story of their lives online (see ROI). When I used to watch 2 Broke Girls, I noticed that some episodes were funnier than others, so I looked at the script writers for the episodes and noticed that the ones I liked best were written by certain authors that weren't featured on the episodes I didn't like as much.MARION, 20, FLBehind-the-scenes material isn’t new ...

GPS (Global Positioning Success)

... its store. And in an effort to help consumers in Argentina tackle the summer heat, home electronics brand BGH created a “My Home is an Oven” campaign, in which individuals could track their homes’ exposure to the sun online. Those with the hottest households received the biggest discounts. - 3. HIGHLIGHT A UNIVERSAL IDEA - Around the world, Ys feel more alike than different from one another. Marketers should address their shared interests, experiences, and even cross-cultural challenges to create ...

Global Analog Trends

... supplementing their digital consumption with analog content and gadgets, from vinyl records and physical cameras to print magazines and board games. Brands that tap into this old school consumption habit can stand out in today's digitally-driven world and this countertrend is poised to grow as young people are even sharing their analog consumption habits online, encouraging their friends and followers to embrace such mediums, too.LO-FI LISTENINGDespite the prevailing popularity of music streaming platforms ...

Social Live

... replacing a portion of the free time they spend with them IRL. In fact, more than a third of Zs in the U.S. and three in 10 in the UK say it's just as fun to socialize with people via video hangout as it is to socialize with them in-person, and close to half of Trendsetters in both countries feel this way. As digital natives, they don’t see a pronounced distinction between the online and offline realms (WWW [Whole Wide World], Cassandra Fall/Winter 2012), causing them to consider it only natural to want ...

Good Vibes

... gloomy headlines infiltrating consumers’ devices, but also to the rampant bullying and trolling of recent years. The occurrence of such malicious behavior online and offline has reached a tipping point; youth simply won’t tolerate it anymore and are now actively working to eliminate negativity. They feel a personal duty to call out people who are part of the problem rather than letting it persist. Recent Pew data reaffirms this focus, as 40% of Millennials are okay with the government banning ...