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Macrotrends

ReLuxe

... luxury handbag, while Nike’s running clubs and Lululemon’s yoga classes ultimately serve to drive sales of expensive shoes and apparel. Even pricey food and beverages that help Ys become a healthier, more sophisticated, better version of themselves benefit from the halo effect of personal transformation and can be deemed luxuries. These types of wellness expenses align with young people’s WELLth Investor mentality. Though health and wellness spending on food, fitness, and activewear are some of the ...

Go Big Or Go Home

... In an effort to optimize their social lives, young generations are increasingly choosing to either have exceptional social plans, or stay in and decompress for the next big adventure.When it comes to socializing IRL, Gen Ys and Zs are on a quest to collect as many adventures as possible. This isn’t merely because they want new ways to bond or shareworthy content to post online, but also because they want to feel productive and that they've made the most of their free time; by constantly ...

Global Fashion & Style Trends

... , an online marketplace that connects conservative consumers to the indie boutiques who design for them. ModLi curates “Now Trending” edits such as “Dress for Church” and “Resort Swimwear” and offers a large assortment of product categories that include head coverings, plus size, and bridal.LTD H&M launched its debut modest fashion line LTD Collection at the beginning of May. The collection is sold exclusively on H&M’s e-commerce platform for greater geographic availability, a strategy ...

Global Art & Design Trends

... , respectively, the portraits went viral online and have resulted in record attendance at the National Portrait Gallery in Washington, D.C. Ugly Places, Pretty Portraits Last fall, photographer Jenna Martin stepped outside of the box when she decided to photograph her model friend somewhere “ugly” and challenge herself to take a pretty portrait. The duo went to a local Lowe’s home improvement store in Montana and the resulting photographs sparked an “Ugly Places, Pretty Portraits”  ...

The Right Moves

... regard such options as inferior; of global youth, 69% consider their residence a “grown up” home. Alternative housing aligns with the Buy Not attitude of many youth, as they feel a rising sense of self-awareness about materialism; while anti-consumerism is part of it, it’s also about being smarter about what you can get. Youth don’t believe they need to have a large house as a symbol of wealth or success. The tiny house movement, which began as an expression of minimalism, turned into a trend of ...

Category Lens

... their dollars (and pounds) to show their support. Can you provide an opportunity for Zs to be more self-directed when they wish to exercise their activism, and how can you make it easier for Ys to vote with their pocketbook? As retail pushes forward to ever more personalized experiences, how can you include customers’ values and identity as part of that personalization? What if . . . instead of your name on your custom coffee order, it also had your cause, a la Tinder example from Live, Not Buy ...

The One

... than others, then I'm in. These are brands that I think will be with me for a very very long time.” The desire to find qualities in brands that one also seeks in a romantic partner is only fitting given that brands occupy a more emotional role in consumers’ lives today than ever before. Social media has broken down the wall between corporation and consumer, making it essential for brands to demonstrate their human side, including having a distinct personality reflected in their online voice (see ...

Consumed Global

... Retail and shopping trends from around the worldCouriers in Russia Serve As Sales Associates & Stylists Russia’s vast size makes it a challenging place to deliver packages. On top of this, the country’s postal service is considered extremely unreliable, creating a high barrier for entry into the e-commerce space. To overcome these obstacles, numerous online retailers in Russia, including Lamoda.ru, Ozon.ru, and Wildberries.ru, are employing couriers who are also trained as sales associates ...

Consumed Takeaways

... Marketing directives to inform your future approach to the shifting consumer landscapeCreate ways for them to engage with products without necessitating a purchase.The contemporary definition of “shopping” encompasses a range of activities that don’t necessarily lead to purchasing. Young individuals—Zs, in particular—are just as likely to browse items as a source of entertainment, and share their favorites with friends as a statement of their personal taste, as they are to actually buy the item ...

There's No Place Like Home(town)

... am. It's where my family still lives and I visit there often so it hasn't really left me.DANIEL, 18, UKAs half of U.S. and UK Trendsetters are proud to tell others where they were born or where their family is from, youth are finding as many ways as possible to broadcast their backstory. Many youth put the city and/or state that they’re from in their Instagram, dating profiles, or other social media bios to immediately announce where they’re from in online interactions, which are as real to them ...