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Macrotrends

Consumer Journeys

... We conducted ethnographies with a dozen young people aged 14 to 34 to understand, in detail, how they make purchases. We explored why they choose the brands they do, how they decide where to buy, and what they love and hate about the shopping experience. For a digitally immersed cohort, it follows that every purchase includes an online component—whether that be researching specs and reading reviews or exploring options via Instagram and sharing their purchases after the fact. But ...

Data Mine

... customized recommendations | I'm willing to give up some personal security for increased convenience PAY IT NO MINDWhile 57% of U.S youth and 55% of UK youth say they generally do pay attention to the permissions an app requests when downloading/installing, over half do not pay attention to the terms and conditions/cookie policy on the websites they visit, including the privacy policy of an online business. Modern youth rely on the ethics and transparency of well-respected ...

Doctor Who?

... is sold in more than 300 stories internationally, including Madewell, Anthropologie, and Nordstrom. In fact, it's become the first essential oil brand ever sold at the aforementioned department store.Healing Crystals Healing crystals are no longer just a woo-woo-wellness product. Over the past four years, there was a 40% increase in Google searches for "crystal healing," which involves placing gemstones on the body to draw out negative energy and making people feel more energized, focused ...

Self Made Marketing Tips

... Mission" features footage shot by Booking.com staff using GoPro cameras after the company encouraged its 14,000 employees to document their year of travel. The creation helps viewers see the personality and humanity of the company through real stories of people who reflect the passion for the brand. Delta Earlier this year, Delta thanked its 80,000 employees by naming them all during a 50-hour Facebook Live event. Employees could visit a microsite to find out when their name would be read and by ...

Show Me Love

... that they don’t need to self-promote online. They seek to reach a point where they can do things simply for the benefit of themselves and take photos for their own enjoyment, rather than posting them to get approval. They may still choose to share a picture, but the intention behind it is purer. Getting A Boost From Brands As young people are looking to achieve happiness with and for themselves, brands should further promote this effort and make it easier for consumers to feel this way. Many young ...

The Urge To Splurge

... younger generations, these priorities start to shift, as Gen Ys prioritize spending on luxury food and experiences that allow them to enjoy their splurges in a highly social and shareable format. And while most members of this generation are not financially independent quite yet, Gen Zs’ splurges tend to be more aligned with categories that they can display for social currency, such as clothing and shoes that convey their personal visual brand online and IRL, a crucial component they carefully ...

Personal Best

... products, particularly when it comes to items they put in and on their bodies. Brands can help them in their quest to avoid excess and optimize their daily rituals by offering a streamlined shopping process through customization and emphasizing quality over quantity. - Personalized Hair Care - Cloud10 With the help of cosmetic chemists in Italy, Cloud10 has created dozens of original shampoo and conditioner formulas. Shoppers take a short online quiz to discover the ideal formulas for their hair and ...

Flexible Fitness

... How young adults are embracing inclusive & connected exercise in 2020.As gyms and small studios within the $828 billion physical activity market struggled to reinvent their offerings at the start of the Covid-19 pandemic, this sudden and severe industry interruption created space for young consumers to take their physical health into their own hands. With their newfound fitness freedom, young adults are adopting a hybrid approach to exercise that blends both online and offline touchpoints ...

Glutton Goals

... -demand delivery service Postmates to frantically order Cinnamon Toast Crunch, while others described rushed trips to 7-Eleven after school to buy processed snacks. In the past, a teen might have rebelled against a parent who didn’t let them have junk food in the house by gulping down soda and chips in their dorm as soon as they gained independence, but for Zs, there’s less need for revolt. Since they’re highly educated about food and beverages, their parents turn to them for input on grocery shopping ...

R&R (Rest & Replay)

... Entertainment that evokes mindfulness is on the rise, as young consumers drive demand for content that relieves stress and enhances their mental state.While the constant influx of content that modern consumers are exposed to can incite much anxiety, young adults are turning this problem caused by their access into a solution. Increasingly, they're navigating through the noise in the online realm and creating and consuming content that provides catharsis. Much as they embrace methods of ...