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Macrotrends

BMS Takeaways

... experience. Mini turned this situation into an ideal opportunity to boost people’s moods and get them behind the wheel of its cars. The auto manufacturer partnered with a tow truck company in Singapore for its “We Tow, You Drive” campaign, which brought stranded drivers a Mini to test out while their vehicle was picked up.Recognizing that people are often nervous while flying, particularly during takeoff and landing, All Nippon Airways (ANA) sought to distract them and provide a soothing experience ...

Health Hackers

... a smart appliance. It learns its owners’ sleep patterns by monitoring heart and breathing rates, and then uses that data to make automatic adjustments and recommendations to provide a better night’s sleep. The kit also includes an alarm to wake the user during a moment of light sleep to avoid grogginess. SENSEThe Sense sleep-monitoring system not only tracks human conditions of sleep but also continually observes the environmental conditions in its owner’s bedroom that affect rest—from light and ...

Best of Digital Marketing

... company Slate Cosmetics partnered with Looking Glass, a technology that lets people sample its products virtually by uploading their pictures into online displays or native ads. To promote Audi’s stop-start technology, which automatically turns off the car’s engine when it is stopped and restarts when the driver puts the car back into gear, the automotive brand created an app that serves a similar purpose by conserving battery on users’ phones. The app alerts users when it detects open apps that ...

Soundscape

... , such as WhatsApp, Viber, Line, and WeChat, allow users to leave voice recordings - AUDIO ARCHIVING - OverHeard automatically records and preserves up to three minutes of sound that users can save and share with followers. The app Heard is constantly listening to nearby sounds, recording moments even when one’s phone is on standby, and users can select which moments to save. Social platform Sobo is considered the audio version of Vine, as users can leave six-second sound recordings for their ...

GPS (Global Positioning Success)

... launched an international photography contest inviting children to share their vision of the nature surrounding them. Individuals were asked to submit pictures of animals, scenery, and their vacation destinations to celebrate places around the world.Toyota’s Dream Car Art Contest called upon kids around the globe to submit sketches of automobiles that could tackle the toughest environmental and social issues. More than 660,000 4- to 15-year-olds from 75 countries sent in drawings of cars of the future ...

India's Missed Call

... alert people that they are thinking of them without incurring mobile charges. The practice is similar to the once popular Facebook “poke” or flavor-of-the-month app Yo in that it serves as a shorthand stand-in for “what’s up?” or “thinking of you.” The trend has become so popular that technology companies and brands are now leveraging it in their marketing strategies. Bangalore-based startup Zipdial offers brands technology that automatically disconnects calls after one ring. The caller is then sent ...

Universal Invite

... with others. The cornerstone of the campaign was a live social media feed that aggregated comments posted on several major social media sites in six languages to create the largest global conversation focused on the world’s sport. Participants could log into One Stadium Live to participate in the international discussion in real time. Why It Works: Sony expanded a source of national pride and unity to a global scale, bringing fans together through a shared passion.UN’s The Autocomplete Truth ...

POP Trends

... able to identify a handful of artistic Brooklynites as followers, the concept took on a life of its own thanks to the numerous media outlets that jumped to identify it as the newest hipster fad. Normcore shopping guides have since appeared on sites like Lucky and GQ, and other properties have appropriated the term as fodder for listicles like “The 5 Most Normcore Automobiles” and queries into what Normcore “sounds” like. Now, established voices in the world of high fashion are responding, as well ...

Culture Counseling

... categories will need to ensure that their stories don’t just entertain, but also teach, in an effort to help consumers improve their selves and their lives. Self Help Directives - ​Help them understand and process difficult situations through interactivity - 1979 Revolution, a video game created by Grand Theft Auto director Navid Khonsari, transports players to the source of the 1979 Iranian conflict in an effort to teach them the history and help them experience the passion of being in a revolution ...