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Macrotrends

Future Of Fashion & Retail

... Balance teamed up with marketing agency VML to identify exceptional outliers to baseline fashion trends in an effort that supplemented the footwear brand’s latest marketing campaign, “Be The Exception.” On the first day of New York Fashion Week New Balance set up a physical activation where high-tech cameras, which were powered by a machine-learning algorithm that VML developed to gather visual information and pinpoint anomalies among aggregated data, were set up at a booth located in the fashion ...

Culture First, Country Second

... /art, and art/design. To young people around the world, it's the content that matters in these areas, not where it’s coming from, demonstrated by how these trends are already catching on in diverse markets and how they will continue to transcend international divides. Lastly, the Global Culture Marketing Tips provides inspiration for how your brand can engage young people through popular culture and showcases examples from around the world that resonate due to the subject matter.1 in 3 youth across ...

Purposeful Pop

... China (84%) seeing this even more. Formerly viewed as a lighthearted subject, even a means of escapism, popular culture today is much more of an exploration of social and political issues, as well as a platform to inspire change. Whether it’s through music, movies and TV shows, fashion, or marketing, modern youth are turning to popular culture as a platform to make a difference in the world. While past generations also sought this at times, the message is not as nuanced as it once was, but a ...

Origin Story

... facilitators of cultural exchange. As young consumers look to every brand to have an entertainment component (see Omnitainment), companies across all categories can have a key role in helping break down needless international borders and bridge gaps through the content and marketing they produce. BRAND IMPLICATIONSYoung consumers look to popular culture to help connect them to other countries. Brands should help facilitate this cultural exchange by letting their foreign works travel in original form across ...

Eco Chic

... Eco-friendly innovation is poised to become more en vogue as young people around the world combat their carbon footprint with fashion that is both sustainable and stylish.The concept of eco chic has come a long way since Patagonia implored Don’t Buy This Jacket in 2011 and put sustainable style in the spotlight for a new generation of socially conscious consumers. Once regarded as a marketing angle or something for a granola/crunchy crowd, sustainability is becoming more relevant than ever ...

Pop In

... brand.Young people around the world Pop In content to express their fandom. Brands can boost consumers' affinity by letting them appear in their creations and make it their own. This holds true of entertainment content, packaging, and even marketing.Young consumers hold much influence in marketing on a brand's behalf and impacting the success of content, whether entertainment or advertising. Brands should give them opportunities to share and seed this behavior. - Pop In Music Experiences - A number of ...

15 Minutes Of Fandom

... young people to mix and match cultures—and brands—to create their own unique spin, rather than trying to encourage them to go “all in” on their brand or its lifestyle. BRAND IMPLICATIONSYoung people don’t want to be branded head-to-toe. Rethink how you show your brand in marketing and advertising, demonstrating that it is versatile and can fit with any unique individual’s identity.Aid young people’s mix-and-match habit when it comes to brands. Embrace adjacent brands as an aid to youth ...

Culture Spotlight On Nigeria

... unlimited usage of select games, similar to the model used by streaming services. This model helps Nigerian game developers get their content noticed without having to pay for marketing on their own. For instance, Gidi Run was launched with telecom company MTN and is now played by 100,000 paying subscribers.Legal Duty: Music Piracy Problems ImproveWhile illegal sales of music is a problem plaguing artists around the world, nowhere is it as pressing as it is in Nigeria, where bootlegged albums ...

Culture Spotlight On France

... business strategies to revolve around the Internet and music streaming. With multiple streaming services such as Spotify, Apple Music, and Deezer providing consumers an easy and popular way to listen to music, indie artists can now focus on their music and not worry about CD sales and strong marketing. The large record labels that once ruled the industry are now surrounded by a multitude of smaller, independent labels whose business models focus on online opportunities and the ability to ...

Global Movie Trends

... politics turns out to be stranger than fiction. Brands can tap into the distrust young people feel towards their governing institutions by offering products and services that help them secure their privacy. Experiential marketing campaigns can experiment with off-the-grid pop ups.93% of youth globally feel movies are an important part of their life, with this rising to 97% among youth in China and 96% in Mexico.Nearly 6 in 10 youth across the globe watch movies to keep up with popular ...