Pro Parodies Jun 11, 2014 media & entertainment celebrities music TV video ... Young people are embracing parody as a favorite way to celebrate their favorite celebrities and entertainment titles. Since antiquity, parody has applied as a means for mocking any and all content considered stale, obvious, overused, or just plain bad. But today, nearly everything is subject to parody’s characteristic mimicry—including the people and properties that parodists most admire. Young individuals are taking to the web in droves to parody, and consume parodies of, their favorite movies ...
There's No Place Like Home(town) Dec 11, 2018 ... , making an impactful visual statement via clothing that displays hometown pride is important—aesthetically and emotionally—for youth. SAME STYLE, DIFFERENT REASONSInterestingly, showing off hometown pride fits both Ys' and Zs' mindsets, albeit in different ways. Ys, who are group-oriented and enjoy experiences that both celebrate and encourage the development of community, enjoy seeing their experience with their place of origin mirrored in others. Wearing clothing or accessories that are ...
Parenting Out Loud Jun 08, 2016 family parenting children dads moms social media ... is normal by presenting portrayals that they can actually identify with, including those of real parents. Yet in doing so, they need to realize that Performative Parenting is still relevant to Ys’ lives; as young parents see this tendency in themselves at times, they’re able to poke fun at it. To best resonate with modern parents, brands should convey a dichotomy much like Ys do in Parenting Out Loud: showcase the ups and downs and celebrate parenting as an adventure. ACTION ITEMSHelp ease ...
Culture Spotlight On Brazil Jun 14, 2018 ... leaders.Headstrong: Head Wraps Rise As A Political StatementTurbantes, known as head wraps in other parts of the world, have been an expression of Afro-Brazilian culture, history, and religion, and young Afro-Brazilian women are wearing them in an effort to celebrate their heritage in a country divided by race. Helping propel this movement is a woman named Thaís Muniz, creator of the brand Turbante.se, which means to "head wrap yourself." Muniz travels across Brazil doing turbante workshops, where she ...
Global Music Trends Jun 03, 2018 ... ;Australian Music Vault In its first four months at the Arts Centre Melbourne, the permanent rock and roll exhibit Australian Music Vault received 200,000 attendees, exceeding expectations. Along with drawing an intergenerational crowd, the exhibit seeks to interest visitors across genres, from punk to women’s rock to indigenous music, each of which has a section.Emo Nite To celebrate it’s 3-year anniversary in December 2017, Emo Nite hosted its first full-day event, Emo Nite Day. The initiative ...
Over Stimulation Sep 20, 2019 ... push a narrative that celebrates busyness, urging consumers to be in constant motion, but some brands are wising up to the fact that modern youth’s attitude toward such messaging has shifted given their state of burnout. With this knowledge, brands are rewriting the script by creating ads that celebrate rest and relaxation. As part of its "Make It Chill" campaign, several Coors Light ads focused on the appeal of relaxing at home alone (with a beer, of course). Coors explicitly stated the reasoning ...
Friends With Benefits Sep 02, 2015 relationships social life friends ... honor friendships, such as Friendsgiving, Galentine’s Day, and National Best Friends Day. Ys have added these days to the traditional calendar to better reflect their lives (see #Celebrate); occasions once intended to celebrate their connection with their family or significant other now should be inclusive of their friends as well. Because of this enhanced closeness, Ys are turning to their friends rather than their family for help with areas of life that young people wouldn’t have discussed ...
Culture Spotlight On Japan Jun 08, 2018 ... the Hyundai Card Understage concert hall in Seoul to celebrate. The new album pays homage to the trio’s height of popularity as it’s sold on a USB plug that pops out of a “cassette tape.” Clean Break: Meet The Next Marie KondoWhat Marie Kondo is to decluttering and organizing, Buddhist monk Shoukei Matsumoto is to cleaning. His recently released book A Monk’s Guide to a Clean House and Mind has become a best-seller in Japan, through which he advocates that cleaning is a ...
Self Made Marketing Tips Sep 09, 2017 career home marketing money branding ... your brand in its efforts to engage young adults across these three pillars, which, in turn, impact the rest of their lifestyles. - 1. Celebrate young adults' unique life paths. - Young generations are challenging long-standing norms when it comes to Making A Living. They don't necessarily strive for the same measures of success as their predecessors, nor each other, and brands need to reflect their individual, alternative aspirations when it comes to forging their own way and determining how ...
Retail 2.0: A.I., AR & VR Jun 20, 2019 ... on a VR headset that provides an immersive experience about the region in Mongolia where the cashmere is sourced and the people who made it.AmazonTo celebrate Prime Day last year, Amazon debuted 10 VR kiosks in malls across India. These experiences transported viewers to a city filled with Prime Day products, like home goods, toys, and clothes. Using an Oculus Rift headset and Oculus Touch controllers, customers could pick up any 3D product and examine it from all angles, even putting clothing ...