#Celebrate Dec 09, 2014 global social life friends social media #Celebrate ... Young consumers are embracing, and creating, new occasions to rejoice, no matter how big or small the event. Having grown up with social media, Gen Ys and Zs feel pressure to lead share-worthy lives. They want to make each day exciting and notable so that they have interesting content to post or boast about. This desire has produced an unprecedented tendency to #Celebrate the everyday both online and off. Young consumers are embracing and even creating frequent occasions to rejoice with their ...
Global Culture Marketing Tips Jun 25, 2018 ... feel that in the past year, it has become more important for brands to engage in popular culture. Below are takeaways and examples to guide your brand in participating in popular culture, from art and music to movies and gaming. - 1. Be Design-Forward. - Young people around the world are passionate about art/design, and seek to celebrate it in their everyday lives. To them, it's not enough to simply admire art from afar, but rather, they're looking to interact with it to showcase their ...
Home & Away Marketing Tips Dec 02, 2018 ... experiences in their everyday lives will curry favor with today’s thrill-seeking youth. Bundling the physical exhilaration of adventure into a product offering is a way for brands to prove that they genuinely understand the wants and needs of their consumer and that they’re willing to go out of their way to provide an experience that stands out in a crowded market. AudiAudi partnered with Amazon to celebrate the thrill of adventure and innovate the test-drive experience in the process with its “Test Drive ...
Always Be Hustling Sep 21, 2019 ... something may be “done” doesn’t mean it’s “finished.” Further complicating this issue of never-ending, work-related burnout, young achievers attest that there isn’t even time to celebrate wins. In Cassandra’s Gen Z qualitative research a 21-year-old man told us, “I feel like there’s an insecurity around the hustle attitude, because you're working to get this thing. Even if you hit your goal, you almost feel guilty for feeling good and secure in the moment because what's going to happen next time if you ...
Portraits Of A Generation Mar 23, 2019 ... . While each portrait highlights the different characteristics and outlooks of each generation, such as Zs' penchant to celebrate individuality and Ys' disruptor tendencies, there's one pervading similarity across the four generations: they feel misunderstood. No more than a quarter of each generation feels that they're accurately represented in marketing, signaling a need for brands to dive deeper to understand why each generation thinks and acts the way they do.To understand how we arrived at each ...
Dress To Thrill Dec 07, 2017 fashion & beauty social life clothing nightlife ... reasons to turn normal occasions into something special (see #Celebrate). Young people are more motivated to leave the house if they’re going to take part in something that’s unique and interesting, and selecting a theme as a group offers this opportunity; this trend is currently seeing more popularity in the U.S., but UK Trendsetters in our focus groups also spoke to it, so it’s likely to grow there as well. A 25-year-old woman in one of our focus groups in New York talked about her enjoyment of ...
The Generational Manifesto Mar 24, 2019 ... the four most recent generations featured in this report as they help reveal what the post-Z cohort will be like (a generation we have not yet named as it's too early to define them). For instance, we foresee the next generation amplifying Zs' tendency to celebrate individuality, but when it comes to overall outlook, the next cohort will likely be more optimistic as they'll grow up in a world where Zs are championing activism in every way they can to make it a better place.How To Navigate The ...
Geomarking Sep 09, 2014 global marketing media & entertainment local culture video ... Ys are putting a local spin on global phenomena to celebrate their region while simultaneously acknowledging their connection to shared international culture. While communities throughout history have taken pride in flaunting their local flavor, never before has a generation been able to do so on such an international scale, nor as rapidly. Now, when Global Ys (GYs) want to celebrate their local identity, the world is their audience. They’re accomplishing this goal by taking a concept that ...
Marketing Tips Dec 05, 2017 marketing branding experiential virtual reality ... celebrate their true friends over a cup of coffee. - 5. TRANSFORM VR INTO A SOCIAL EXPERIENCE. - One of young people’s greatest gripes with VR is that the headsets create an isolating experience and prevent them from interacting with others. While companies are keen to use VR in marketing activations, they should keep in mind that Ys and Zs are adept at identifying what’s hype and what’s actually adding value to their lives. Brands should take note of how VR companies are creating a social ...
Marketing Tips Sep 19, 2016 marketing retail brick-and-mortar e-commerce shopping ... smart speaker brand opened its first store in NYC’s SoHo neighborhood to look and sound like one is hanging out at home. The shop consists of pods that are each decorated like a room in an actual house, providing a comfortable, private place to try out the technology and relax. - 8. Celebrate your brand. - Young people crave interactive, social experiences and are turning to brands to provide such. Recently, there’s been a rise in brands creating museums to celebrate their history, products ...
