True To Self Sep 15, 2015 social life social media Brand Me On/Off ... represent a crafted version of who they aspire to be rather than who they truly are, but as they grow older and gain emotional intelligence, their “Brand Me” becomes more genuine. This transition from aspirational portrayals to authentic ones is currently burgeoning among youth. As social media mindsets shift from “I am what I post” to “I post what I am,” it marks a new maturity milestone for young generations, one that impacts their interactions with brands. The overlap between young people’s online ...
ROI (Return On Image) Dec 08, 2014 social life social media Brand Me Digital Intimacy ... mindset. Young people are growing more deliberate about what they post, thinking less like “sharers” and more like cinematic “storytellers” who create content with audience engagement in mind. Like directors, they are employing carefully planned production techniques to ensure the greatest ROI (Return on Image), which comes in the form of peer admiration and an enhanced “Brand Me.” The shift from sharer to storyteller has resulted from increased competition among creators in the social sphere. Now ...
Cultural Diplomats Sep 10, 2014 food & beverage global travel local culture peer-to-peer tourism vacation ... is another less altruistic force at play: travel and hosting allows them to enhance their “brand me” by providing share-worthy stories and content. For GYs, average is not enough. Unique foods, fashion, scenery, and experiences don’t just help them grow culturally—they help them stand out in the ceaseless stream of status updates. Brands that provide outlets and resources for achieving these dual needs will be poised to build consumer loyalty. ...
Life Resume Aug 24, 2013 ... individual’s “Brand Me,” their comprehensive sense of self and purpose.Confronted with a world of choice, Ys use the act of building a Life Resume as a way to sample a bit of everything they’re interested in. They were raised to be generalists rather than specialists, and they value having a diverse and divergent set of knowledge, skills, interests, and experiences. In their eyes, building an identity based solely on a single vocation or hobby would be far too limiting; the more multifaceted a person is ...
ProPlay Mar 04, 2015 career gen z play ProPlay Uptime ... digital media as a given, not as a new invention, feel unprecedentedly empowered as children and adolescents. Whether it be grandparents via text messaging or peers on Instagram and YouTube, they have instant audiences with whom they can share the pursuits enjoyed in their free time (as do the Zs behind the Kids’ Toys YouTube channel*). Because they have the ability to create a public “Brand Me,” they are taking their free time more seriously. After all, how will everyone at school know how awesome ...
Users Anonymous Dec 06, 2013 communication media & entertainment anonymous privacy social media ... of anonymity may portend a subtle shift in defining Gen Y/Z characteristics. Accustomed to operating according to an “I am what I share” dogma, young people have incubated a culture of self-promotion online in which the establishment of a clear “Brand Me” is an unspoken, yet generally understood, goal. The trend has led to an epidemic of narcissism in which the act of sharing or creation is overshadowed by the need to receive personal credit. (Take, for instance, the annoyance sometimes displayed ...
Brand We Dec 05, 2015 family global relationships marriage ... facets of their lives, young people see weddings as another opportunity to reflect their personal preferences and on which to imprint their Brand Me (or, in the case of weddings, their Brand We, as exhibited by the proliferation of creative wedding hashtags). This has led to heightened visibility of an event that was once filed into a private photo album after the big day. Dovetailing with the already widely acknowledged wedding industrial complex, this cultural obsession with weddings, or ...
The Community Well Jun 02, 2015 health & wellness social life experiences fitness friends social media ... “quantified self” movement has made it a normal part of life to share one’s data and health progress with their social network. Their efforts have become a central part of their “Brand Me.” People revel in announcing that they’re doing Paleo, the amount of weight they’ve lost, and their progress in a fitness challenge (e.g., the 30-Day Plank Challenge). Ys are driving society’s shifting perceptions of wellness, but their digital access is what’s helping propel it in popular culture. This generation is ...
The (DIS)Connect Dec 01, 2015 communication relationships mobile social media ... perfected version of one’s self with their most flattering picture, wittiest thoughts, and coolest style knowing one will be judged on these factors. Young people are so adept at marketing their “Brand Me” that they sometimes stray into false advertising, adding clickbait photos with cuddly animals or clever quips that don’t represent their real selves. Such attractive profiles might garner a first date, but young singles are learning that for a match to take hold and move forward, their real life ...
