822 results for '"Brand Me"'
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Macrotrends

Brand Takeaways

... The key things brands need to knowNow that you understand what Gen Zs and Millennials care about, Cassandra’s key Brand Takeaways will help your business navigate today’s challenging landscape with current marketplace examples. This section includes five tenets that outline how your brand can incorporate the new value shift we’re outlining into your marketing, messaging, product design, and internal structure in order to communicate from the inside out that your brand is more deeply aligned ...

True To Self

... represent a crafted version of who they aspire to be rather than who they truly are, but as they grow older and gain emotional intelligence, their “Brand Me” becomes more genuine. This transition from aspirational portrayals to authentic ones is currently burgeoning among youth. As social media mindsets shift from “I am what I post” to “I post what I am,” it marks a new maturity milestone for young generations, one that impacts their interactions with brands. The overlap between young people’s online ...

Brand We

... facets of their lives, young people see weddings as another opportunity to reflect their personal preferences and on which to imprint their Brand Me (or, in the case of weddings, their Brand We, as exhibited by the proliferation of creative wedding hashtags). This has led to heightened visibility of an event that was once filed into a private photo album after the big day. Dovetailing with the already widely acknowledged wedding industrial complex, this cultural obsession with weddings, or ...

Cultural Diplomats

... is another less altruistic force at play: travel and hosting allows them to enhance their “brand me” by providing share-worthy stories and content. For GYs, average is not enough. Unique foods, fashion, scenery, and experiences don’t just help them grow culturally—they help them stand out in the ceaseless stream of status updates. Brands that provide outlets and resources for achieving these dual needs will be poised to build consumer loyalty. ...

Next Gen Brand Loyalty

... what it says about them as a user—and they want to broadcast their excitement around these things in a social space. One 19-year-old female in one of our focus groups said, “It’s about the inclusiveness; if a store has the little rainbow [LGBTQ+] sticker or the Black Lives Matter sticker on like the door, that really draws me in because I feel like that store is for me to go into.” When reaching older generations, it’s vital for a brand to consider product or service utility before it can ...

Life Resume

... individual’s “Brand Me,” their comprehensive sense of self and purpose.Confronted with a world of choice, Ys use the act of building a Life Resume as a way to sample a bit of everything they’re interested in. They were raised to be generalists rather than specialists, and they value having a diverse and divergent set of knowledge, skills, interests, and experiences. In their eyes, building an identity based solely on a single vocation or hobby would be far too limiting; the more multifaceted a person is ...

ROI (Return On Image)

... mindset. Young people are growing more deliberate about what they post, thinking less like “sharers” and more like cinematic “storytellers” who create content with audience engagement in mind. Like directors, they are employing carefully planned production techniques to ensure the greatest ROI (Return on Image), which comes in the form of peer admiration and an enhanced “Brand Me.” The shift from sharer to storyteller has resulted from increased competition among creators in the social sphere. Now ...

Brand Mentorships

... to constantly learn, grow, and transform. However, just because they’re interested in creating an open-source society in which everyone benefits from access doesn’t mean they think smaller entities should suffer financially. As generations saddled in debt who came of age during the worst recession since the Great Depression, they want to be paid fairly.  Brand partnerships introduce me to brands I wouldn't normally see. Waterstone's has Costa coffee inside which I would never ...

ProPlay

... digital media as a given, not as a new invention, feel unprecedentedly empowered as children and adolescents. Whether it be grandparents via text messaging or peers on Instagram and YouTube, they have instant audiences with whom they can share the pursuits enjoyed in their free time (as do the Zs behind the Kids’ Toys YouTube channel*). Because they have the ability to create a public “Brand Me,” they are taking their free time more seriously. After all, how will everyone at school know how awesome ...