An Eye Towards The Future Jul 27, 2020 ... Four macrotrends emerging from the Covid-19 pandemicOver the past four months, Cassandra has looked at how major facets of youth culture have been rocked by the Covid-19 pandemic, in turn giving rise to new cultural trends, attitudinal shifts, and behavioral changes in its wake.This final report for Q2 calls out four macrotrends that are emerging from the many shifts we’ve been pinpointing throughout last quarter. These seemingly disparate trends are all grounded in how today’s Millennials and ...
Generational Comparison Chart Mar 25, 2019 ... This chart displays the characteristics of each generation according to the six external factors that shaped their internal values, allowing brands to easily compare and contrast the four generations.To truly understand a generation, one must look beyond age and life stage and examine the external forces that shaped each generation during their childhood and adolescence—key periods during which young people are the most open and impressionable. Cassandra defines generations based on six ...
Defining Generations Mar 26, 2019 ... The following wheels define each generation according to the six external factors that have shaped their internal values, providing brands a clear picture of the four cohorts and what makes them distinct.To truly understand a generation, one must look beyond age and life stage and examine the external forces that have shaped each generation during their childhood and adolescence—key periods during which young people are the most open and impressionable. Cassandra defines generations based ...
OK, Boomer! Mar 23, 2020 ... the young generation comes of age and takes over? People who expect a cataclysmic rejection of traditions, mores and institutions are in for a shock: the young wouldn’t overturn society even if they could. Most of them are much too satisfied with it as it is.” LIFE magazine, January 8, 1971.Ironically, it is that satisfaction, identified 50 years ago, which is at the heart of the anger that is driving the “OK Boomer” phenomenon today. In our most recent quantitative study, Cassandra posed some of ...
Tips From The Influencer Industry Dec 11, 2019 ... The following piece features Q&As from experts in the influencer marketing industry and will shed light on influencer trends, the future of the industry, and the culture of influence.Cassandra spoke to experts from ENGINE and Kindred, two companies that have their fingers on the pulse of the influencer marketing industry. Provided below is an infographic featuring best-in-class tips from the industry pros, as well as full Q&As wherein Cassandra asks burning questions about the present climate ...
Culture Spotlight On Germany Jun 13, 2018 ... is a rising force in Europe’s overall vegan revolution. In 2011, Germany opened Europe’s first vegan supermarket chain, Veganz. Since the launch in Berlin, a total of 10 stores have opened across the country and around Europe. Many restaurants are accommodating the meat-free lifestyle by offering vegan or vegetarian options on menus, and grocery stores are introducing special vegan aisles. Cassandra finds that 65% of young people in Germany agree that eating vegan foods/drinks ...
Feel The Burn: Understanding Modern Burnout Sep 24, 2019 ... experience less burnout than Ys (see table below). With Ys experiencing high levels of burnout and Zs being in a position to avoid it, brands have the opportunity to support those with it or prevent it from happening, which will increase the value of every employee and in turn, benefit companies who are struggling to deal with the high turnover and loss of talent that come as a result of a culture of burnout.While the WHO characterizes burnout as a symptom of work life, Cassandra recognizes that this ...
Alternative Education Mar 19, 2020 ... could help close the polarization gap for youth. Education as a strategy allows youth to connect with people on both sides of an issue. This desire for education and exposure to different viewpoints has already been identified by Cassandra as an important emerging trend. This leads us to ask the following burning questions: What can brands do to aid in education around social causes? What are the challenges of doing so? What are some unique ways to educate consumers about a cause?HARD ...
Culture Spotlight On France Jun 09, 2018 ... Hulot stated that French schools should implement a 100% plant-based menu at least once a week. Cassandra finds that 20% of French youth say that in the past year, vegan food/drinks have become more popular in their country, and as options grow, so too will this lifestyle. In The Game: Gaming Sees Major GrowthThe video game market in France grew 18% ($5.3 billion) from 2016 to 2017, with new consoles from Nintendo and Xbox bringing in a large percentage of this revenue. The ...
The Future Of Experiential Retail Jun 24, 2019 ... as mazes and sky nets), along with 280 shops and eateries and an 11-screen IMAX theater. Singapore’s consumers are passionate shoppers, and destinations like the Jewel cater to this prioritization. A Cassandra colleague in Singapore also told us that while brand pop-ups still generate attention and excitement, the concept is so ubiquitous at this point that retailers have to raise the stakes to stand out in this crowded market.That said, consider the number of brands across all categories that ...