Culture Spotlight On Spain Jun 07, 2018 ... of this event, which is of particular importance in a country known for its culture of machismo and male dominance. Cassandra finds that 36% of young adults in Spain feel that in the past year, feminism has become more prevalent in their country and this rises to 45% among Spanish females. Just as young people around the world are leading such efforts, so too are young people in Spain in efforts to challenge long-standing norms in the country.Spain is known for its chauvinistic (or machista ...
Free Spirit(uality) Jun 09, 2015 community health & wellness religion spirituality ... . Religion offers a unique sense of historical perspective that dovetails neatly with Ys’ interest in origin stories to better understand the world around them. Similarly, the rituals of religion provide Ys with a reliable security blanket that they can return to in moments of uncertainty, while also inspiring them to create their own traditions and modern holidays with friends (#Celebrate, The Cassandra Report, Fall/Winter 2014). So, while they may no longer need to rely on religion for community or ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... , nor is it relegated to only one area. Indeed, general institutional support systems have crumbled beneath Ys and before their very eyes, leaving this generation feeling vulnerable and less secure than previous generations.You can also look to religious and political institutions as areas that have left some Ys feeling unsupported and vulnerable. To wit, and as Cassandra has previously uncovered in our Generations Report, less than one in four Gen Ys in the UK and U.S. (38% and 37%, respectively ...
Culture Spotlight On The U.S. Jun 15, 2018 ... , alongside an all-star cast, including Shaquille O’Neal, Reggie Miller, and Nate Robinson. Similarly, Cheetos is hitting the silver screen, with Fox Searchlight creating a film titled Flamin’ Hot, about the true story of Richard Montanez who created the iconic snack. And the aptly named documentary Maddman: The Steve Madden Story depicts the experiences of the shoe designer, including his business’ successes and failures. Cassandra finds that nearly ...
Digital Intimacy Dec 04, 2014 relationships social life social media Digital Intimacy eLationships ... spirit, the growth of ephemerality apps (which we first addressed in Short Life, Cassandra Report Fall/Winter 2013) is enabling them to form closer connections online. By lessening the issue of permanence from the digital experience, individuals are able to be freer and more forthcoming in what they share. They’re more comfortable letting their guard down; indeed, 42% of Cassandra respondents say Snapchat’s appeal is “the freedom to be myself.” Demand for disappearing messaging apps shows no signs of ...
The Community Well Jun 02, 2015 health & wellness social life experiences fitness friends social media ... allow them to imprint their own identity rather than feel suffocated by a brand (Debranded, The Cassandra Report, Spring/Summer 2013). This notion still holds true—even Abercrombie & Fitch ditched its logo this year to cater to young consumers’ changing preferences—but when it comes to athletic gear, Ys feel differently. They’re less likely to see flaunting branded athletic apparel as a negative since it suggests that they are working to better themselves. As wellness has become such an important ...
Retail 2.0: Youth Outlook On Luxury Jun 17, 2019 ... , and 45% in France also say this. Youth don’t only enjoy purchasing luxury items for the unique qualities these items lend their styles; they use these items to amplify their deeply personal creativity and uniqueness. REDEFINING LUXURYYouth are regarding luxury items differently than consumers of the past, especially as the luxury industry has more eyes on it than ever before. Cassandra has found that half of Trendsetters in the UK and U.S. have bought at least one luxury product in the past year ...
The Real Story Mar 12, 2015 gen z media & entertainment books movies TV ... common reason Zs say they’re fans of YouTube stars is that they seem like regular people like them (46%). The “real-ness” of the story matters to Zs as they strive to form personal connections, even if they are one-sided, in an increasingly digital world (eLationships, Cassandra Report, Fall/Winter 2014). Likewise, the news media, which finds its way to Zs via Twitter, Facebook, and blogs, is leveraging the human interest angle of stories more than ever. Not only did networks cover the death of Osama ...
ROI (Return On Image) Dec 08, 2014 social life social media Brand Me Digital Intimacy ... -worth, as we explored in Web Esteem (Cassandra Report, Spring/Summer 2012). In fact, there are more Cassandra respondents who consider the number of likes they get on a post to be important than there are respondents who feel the number of followers they have to be important. As with planning, extending a narrative helps prolong the pleasure associated with sharing. This is evidenced by the rise of “getting ready” content infiltrating social feeds and video platforms. Images of packing for a trip ...
Digital Destinations Dec 23, 2013 media & entertainment ... Cassandra Report Trendsetters share their go-to-destinations on the web for news, entertainment, fashion, food, and more.CURRENT EVENTS/NEWScnn, nytimes, ny times, new york times, google, twitter, facebook, yahoo, bbc, huffpost, huffington post, reddit, tumblr, reddit, fox news, ap, associated press, aljazeera, al jazeera, buzzfeed, digg, la times, los angeles times, msnbc, daily beast, drudge report, nprGOSSIPfacebook, perez hilton, tmz, buzzfeed, twitter, google, entertainment, e!, instagram ...