A Lightness of Being Dec 04, 2013 media & entertainment technology privacy social media ... , ironically, prove restrictive. In response, they are reclaiming pockets of privacy with the intention of discovering moments of intimacy, excitement, and spontaneity amid their sharing, and controlling their anxiety over the permanence of the content they choose to share. Much in the same way that the emergence of the Slow Web mentality (Cassandra F/W 2012) signified a backlash against the “new, now, next” attitude that had long defined young consumers’ online tendencies, the emergent prioritization of ...
Well Rounded May 29, 2015 health & wellness fitness nutrition spirituality Presence of Mind ... they can have it all in terms of body, mind, and soul wellness. Ys’ search for wellness equilibrium reflects their generational desire for inclusivity. Raised to be group-oriented, their already social nature has been amplified by digital media. They are surrounded by real-time conversation and feel enormous pressure to participate in varied discussions across equally diverse social spheres (Pop Mix, The Cassandra Report, Spring/Summer 2014). In regard to wellness, this means that they need to make ...
(A)social Skills Mar 13, 2015 communication gen z social life friends social media ... so they know whether or not someone is ostracizing them.When communicating with their next layer of contacts, Zs prefer social platforms like Instagram and Snapchat. These are reserved for IRL friends and those with whom they have eLationships (Cassandra Report, Fall/Winter 2014), which can include select brands and influencers that they admire or trust. They use Facebook as well, but their actions are more guarded and sanitized since their broadest range of contacts inhabits this space. Indeed ...
Peace Of Mind: The Guide To Gen Z Burnout Sep 22, 2019 ... .” Another female participant, aged 21, shared, “I think it's [about] having priorities. You just mature and your friends respect your priorities. Yeah, your friendship is one of my priorities, but I've got two other ones, too, that I have to tend to. I feel like those good friends respect that because they probably have them, too, and they want the same [from you].” Speaking to our Z focus group participants, Cassandra found that Zs seek balance when it comes to juggling their friendships and their ...
No New Friends Dec 09, 2017 social life friends ... themselves in a known location without their friend group, it’s hard to fill the void with new people. A 26-old female in a Cassandra focus group referenced her experience with the “Seattle freeze,” a well-documented phenomena explaining the coldness perceived by newcomers to Seattle who can’t break into the social scene. Seattle is far from the only place fostering this experience. In pop culture, it’s referenced in songs like Drake’s “No New Friends” and “Started from the Bottom”; young people are ...
Try Before You Buy Mar 17, 2014 retail technology shopping virtual reality Try Before You Buy ... Retailers are addressing young consumers' penchant for pre-purchase research by introducing both physical and digital home trial initiatives.Generations Y and Z are discerning shoppers and diligent researchers who are highly cautious of their spending. In fact, 54% of Cassandra Report respondents say they do more pre-purchase research than they did just five years ago. To cater to these careful consumers and alleviate their uncertainties about purchasing online, retailers in rising numbers are ...
Free For All Sep 19, 2019 ... utilize down time to take care of their mental health. As Cassandra has touched upon in The Generations Report, Zs are experiencing high levels of anxiety and stress that are pushing this young generation toward the brink of a mental health crisis (see Fear Factors). Consequently, free time to extricate themselves from the overstimulation they experience in their lives is an important priority to this cohort. To Zs, having free time with nothing to do, zero obligations to speak of, and nobody ...
The 3Rs Aug 20, 2013 ... generation. RESULTS Today’s young consumers are incredibly results-minded. Whether they’re harnessing technology to track the efficiency of their everyday habits (Life-Tracking, Cassandra, Spring 2009), or participating in challenges that compel them to meet goals under strict time limits (Challenger, Cassandra, Spring/Summer 2012), the ultimate objective is always the same: They’re seeking tangible, comprehensible end results for their efforts. The promise of trackable results and clear goals is its own ...
Mind the Store Jun 15, 2015 health & wellness retail brick-and-mortar malls shopping ... come to the consumer (as at Apple and Sephora stores) are just a few ways that brands can improve the shopping experience for Ys. The desire for such touches is especially pronounced among young consumers who shop as a form of entertainment, not necessarily with the intent to purchase (Fauxsumerism, The Cassandra Report, Summer/Fall 2014). These young Fauxsumerists want to feel rejuvenated by a store even if they don’t make a purchase that day. While it might seem counterintuitive to cater to such ...
Leagues Of Their Own Mar 21, 2017 play eSports sports ... , robot death matches have caught the attention of youth, and it’s poised to become a billion dollar industry that could even become the next UFC. Last year, U.S. company MegaBots raised 2.4 million to create a league of human-piloted giant robots. While these digital sports are still finding their fans, the influence of these games has just begun. In focus groups Cassandra conducted in Minnesota, participants were wary to classify eSports as a “real sport,” but they unanimously agreed that they see ...