Cultural Diplomats Sep 10, 2014 food & beverage global travel local culture peer-to-peer tourism vacation ... society that allows individuals, not just those in positions of authority, to influence global culture on a grand scale. In this sense, Ys are the first generation of Cultural Diplomats: emissaries empowered to bridge international divides, whether online, abroad, or at home. The expanding power of the individual was set into motion by forces that, for GYs, began early in life. Growing up with the unprecedented resource of the Internet afforded them direct access to international news and events. This ...
Living Experiments Sep 11, 2015 community home local culture Cultural Diplomats Opportunity Nomads ... even then, the process was complicated, intimidating, and often required the assistance of a travel agent. Travel is more accessible to young consumers today, who are making it a priority and setting aside money for it. In addition, they are making plans themselves, Airbnb-ing and couchsurfing their way to points near and far. Such hospitality alternatives keep travel costs down and, equally important, allow travelers to experience destinations as if they were locals (see Cultural Diplomats). As a ...
Food Fixation Mar 11, 2015 food & beverage gen z health & wellness cooking diet ... Zs are the most food-focused cohort in history, a trait that’s helping shape their identities, but also hurting them in the physical sense. Ys have been labeled as a generation of “foodies,” but Gen Z is poised to surpass them as the most culinary-minded cohort. Food currently ranks seventh on their list of obsessions, surpassing even music and sports. Whereas Ys tend to use gastronomy as a tool for storytelling or global exploration (see Cultural Diplomats), Zs’ relationship with food is more ...
Soloists Sep 03, 2015 social life experiences local culture mindfulness ... Cultural Diplomats). What’s more, they don’t have to be alone the whole time they’re away. Just as they meet new people by hanging out by themselves in their home cities, they inevitably make new acquaintances on their travels, adding to their collection of eclectic friends. In addition, there are tour services that build alone time into group expeditions (see examples), allowing Ys to enjoy companionship when they want it but also to opt for alone time when they need it. By going on a trip alone, Ys ...
Race & Equality in Everyday Life Sep 29, 2020 ... Gen Zs and Millennials report greater cultural awareness, but their actions are still catching up.The pandemic and its resulting financial fallout are surfacing socio-economic inequalities in a way that this country has not yet experienced. From employment to education to healthcare, the systemic injustices plaguing society have become increasingly visible to the point where they exist in plain sight. These economic and cultural disparities are shaping young people's’ world view: rather than ...
Report Webinar Sep 09, 2020 ... On Tuesday, September 1 the Cassandra Team held an exclusive client-only webinar, where we discussed how youth culture is being impacted by the Covid-19 pandemic, giving rise to new cultural trends, attitudinal shifts, and behavioral changes in its wake.We had great turnout for our webinar, but just in case you missed it, you may listen to the webinar here. This webinar was the culmination of our “Cassandra Special Edition” Covid-19 reporting, which we published bi-weekly for Cassandra members ...
15 Minutes Of Fandom Jun 20, 2018 ... The ways in which young people express their fandom has evolved to become more subtle and nuanced than in years past, though this doesn't mean they care less about culture and brands.Fanclubs, fanboys and fangirls, and hardcore fandom are all concepts that are fading among modern young people, particularly in Western cultures. Despite the proliferation of cultural movements in the past two decades, especially with social media offering daily cultural moments and touchpoints, young people have ...
An Eye Towards The Future Jul 27, 2020 ... Four macrotrends emerging from the Covid-19 pandemicOver the past four months, Cassandra has looked at how major facets of youth culture have been rocked by the Covid-19 pandemic, in turn giving rise to new cultural trends, attitudinal shifts, and behavioral changes in its wake.This final report for Q2 calls out four macrotrends that are emerging from the many shifts we’ve been pinpointing throughout last quarter. These seemingly disparate trends are all grounded in how today’s Millennials and ...
Global Home & Away Trends Dec 03, 2018 ... into the cultural capital in their own backyards, while the practices of co-living and participating in the sharing economy point to a stronger communal experience across the globe.GLOBAL TRAVEL TRENDS - Japan: Inbound Tourism - In 2017, Japan registered the largest tourism increase ever recorded by the United Nations World Tourism Organization with 28.7 million visits, up 20 million from five years prior. Visits from international tourists increased by 250% from 2012-2017, an immense escalation ...
Influencer Marketing Tips Dec 10, 2019 ... feeding, seeding, and focusing this Internet-based cultural phenomenon. FEED: ask, “what the public-at-large is expressing a wish for via a cultural movement?” in order to channel such movements into actionable products, services, and strategies. SEED: give consumers a fun social challenge (tied to your brand, of course) to generate grassroots marketing for your brand. FOCUS: all the confusion and toxicity around modern fan culture makes consumers feel confused and even unsafe. Create a safe space to ...
