Digital Intimacy Dec 04, 2014 relationships social life social media Digital Intimacy eLationships ... their offline interactions. Being real online is easier when communicating one-on-one rather than when speaking to the crowd. Their desire to forge genuine bonds in the digital space has given rapid rise to mobile messaging apps (e.g. Line, WhatsApp, Kik), which provide cozier, more private alternatives to larger social networks. Such tools meet young consumers’ inclination to constantly share, yet give them controlled platforms that better mirror their real-life networks’ intimacy. In a similar ...
True To Self Sep 15, 2015 social life social media Brand Me On/Off ... overall zeitgeist, which becomes more important as they explore and establish their “Brand Me.” As a 22-year-old woman in a focus group told us, “It used to be, ‘What type of person do I want to seem like?’ Now, it’s, ‘How do I be my most authentic self?’” What’s more, their desire for Digital Intimacy is driving them to present more thoughtful versions of themselves in order to give their online connectivity the same depth as that of their offline exchanges. Since a large part of their personal ...
Best of Digital Marketing Dec 17, 2014 marketing technology apps augmented reality Digital Intimacy ... Tips for digital marketers, highlighted by brand examplesThe digital landscape is rapidly changing, making it challenging for marketers to keep up. Ironically, while it’s never been easier to reach young consumers, engaging them may be harder than ever, as every brand is expected to be a digital expert—just as Ys and Zs are themselves. Here are our top tips for digital marketers to capture young consumers’ attention and earn their trust. 1. Address consumers' desire for digital intimacy. Ys and ...
eLationships Dec 05, 2014 relationships social life social media Digital Intimacy eLationships ... users are exhibiting a burgeoning sense of digital intimacy in which they are getting to know relative strangers on an emotional level that is often more profound than that of their real-life acquaintances. Given Ys’ inherently social nature and penchant for garnering unusual experiences and knowledge, it follows then that this shift is happening. In fact, 24% of Cassandra Report respondents said that they “feel close to people [they’ve] met online even though [they] haven’t met them in person ...
Social Live Jun 20, 2017 gen z social life technology friends social media ... digital behavior: they seek to move beyond just liking and commenting on their friends’ statuses, posts, stories, etc., which can leave them feeling lonely, and now, they want to be with their friends virtually. While they can still feel close to others by following their updates on social media, it often becomes a popularity contest, and Zs are craving a deeper level of digital connectivity that’s on par to what they can obtain in-person (see Digital Intimacy). Given this desire, they’re even having ...
The (DIS)Connect Dec 01, 2015 communication relationships mobile social media ... , technology can make relationships more fun by injecting excitement and helping couples feel closer through constant contact (see Digital Intimacy), but on the other hand, it can interfere and drive a wedge in romantic relationships. As technology has imposed its presence on relationships, it forces even digital natives to navigate a fresh set of challenges and establish never-before-considered communication norms. Whereas people have had eons to hone their ability to understand and respond to the ...
Analog Learning In The Digital Age — The Future Of Education Aug 25, 2022 education gaming gen z gender technology books college ethics gamification personalization school social media toys video virtual reality ... Cassandra's 2022 Education ReportWelcome to Cassandra's "Analog Learning In The Digital Age — The Future Of Education" Report.We recommend viewing the following slides in full screen mode. ...
Digital Wellbeing Movement Sep 18, 2018 ... Young people are seeking help controlling their dependence on technology, causing brands to make digital wellness a priority in order to offset the negative effects of digital overload.While innovative breakthroughs across all industries have improved lives, many of them have also had the unexpected consequence of hurting society in fundamental ways. Young people today, especially Gen Zs who don’t know a time without technology pervading their lives, are more aware than ever of how dependence ...
Global Digital Trends May 30, 2018 ... Digital trends popping up around the world.Constant advances and innovations in digital technology such as artificial intelligence, voice activation, and computer-generated imagery are leading to shifts in digital culture, many of which are driven by today’s youth. The digital landscape represents a powerful and influential space, especially given that 80% of global youth say digital culture is important to their life, with young people in China (91%) and Mexico (89%) being especially likely to ...
