Peace Of Mind: The Guide To Gen Z Burnout Sep 22, 2019 ... online. As noted in The Gen Z Effect, Zs possess a strong sense of empathy compared to previous generations, which makes them especially caring toward their friends (see All The Feels). But the expectation that they should constantly be available to their friends because of their in-person and online accessibility is mentally and emotionally draining. To wit, one in five youth in the U.S. and UK say that their social lives are contributing to their sense of burnout. In Cassandra’s qualitative ...
The Cassandra 2023 OutLOOK Dec 15, 2022 community gen z social media ... The Top Trends Defining Youth Culture in 2023Welcome to Cassandra's 2023 Outlook. We recommend viewing the following slideshows in full screen mode.THE STRUGGLE IS REALYes, the struggle is real, and in 2023 Gen Z will focus on being ok with that.THE GREAT HUMBLING OF GENIUS BILLIONAIRESSimply put, “let them eat cake” doesn’t align with Gen Zs values and we will see a great humbling of billionaires.GEN Z DOUBLE DOWN ON THEIR POLITICAL POWERIn 2023, you won't catch Gen Zs resting on their ...
Re(value)ation Feb 24, 2022 gen z social life hobbies politics security ... As the result of a catastrophic pandemic mired in political mayhem, Gen Z is rethinking everything.Welcome to Cassandra's "Re(value)ation" Report.We recommend viewing the following slides in full screen mode. ...
MILLENNIALS IN MOTION: MILLENNIAL SEGMENTATION Feb 25, 2021 ... Introducing Cassandra’s Millennial SegmentationWelcome to Cassandra's Gen Z Segmentation Report. We recommend viewing the following slides in full screen mode.You can also use the drop down menu at the bottom of the slideshow window, next to the play button, to skip ahead. ...
Webinar: Trends & Trendsetters Dec 16, 2020 ... Our last client webinar of 2020.We hope you enjoyed our last client webinar of 2020, where we explored the key trends that we believe will be shaping Gen Z and Millennials—as well as our broader culture—in 2021 and beyond. We were also joined by two of our own Trendsetters from the Casandra Collective, to hear their perspectives on the year ahead in their own words. ...
All You(th) Can Eat Nov 30, 2020 ... Exploring Gen Z and Millennial food & beverage preferences and dietary habits.Amidst a bifurcated approach to eating right now wherein today’s young adults are simultaneously eating healthier, yet treating themselves to indulgent and nostalgic snacks when they want to, Gen Zs and Millennials are forging new dietary habits that are both highly-individualized and more intuitive.Burnt out by the diet culture that’s characterized much of this country’s approach to eating, they’re starting to ...
A Defining Moment Mar 24, 2020 ... end of birth years for Gen Z. The Economist recently estimated that almost a billion children have seen their schools close. The generation that comes after Gen Z will not necessarily remember their school year being cut short in 2020, but millions of teens right now will miss the seasonally-defining moment of the last day of school. High school seniors won’t be able to participate in the cultural milestones they've looked forward to and have worked hard to enjoy, including prom and graduation ...
Brand Takeaways Aug 23, 2020 ... with the Gen Z and Millennial values you’ve read up on thus far. We also outlined an eminent example of a brand living out and acting on its values: Ben & Jerry’s, which youth in our Cassandra Collective specifically name-checked even as we were conducting secondary research that confirmed this. ...
The Societal Social Shift Aug 25, 2020 ... How and why Gen Z and Millennials are navigating a new era of social media use in light of the pandemic, BLM, and an election yearGen Zs and Millennials are frustrated and angry that the world and progress on the social issues they care about isn't getting better, and they're creatively using the tools they have in hand to try to finally get the results they desire. This has led to a major shift in activist-driven social media usage for both generations. Brands need to know about this shift ...