18 results for '"Gender Neutral"'
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Macrotrends

(Gender) Role Playing

... emphasizing the neutrality of offerings to appeal to young consumers’ growing preferences for unisex and gender neutral products and experiences. Adopt a Gender Blind approach to portrayals of men and women in entertainment and advertising, as young audiences seek roles defined by personality, not gender. Young women are more likely to want their partner to take the lead sexually in a relationship, and young men are more likely to want to be the one to do so.70% of global youth think gender roles are ...

Mind The Gap

... gender neutral parenting, in which both boys and girls are allowed to enjoy freely clothing, toys, activities, and entertainment rather than being confined based on their gender. Already, 36% of U.S. parents and 41% in the UK do not restrict their child to clothes/toys/activities specific to his/her gender. For example, boys who wish to take ballet classes or play with Disney Princesses may do so, and girls who want to join the football team or play with Transformers may likewise partake&mdash ...

The Gender Landscape

... and women alike trying to chart a path to the perfect work/life balance, the prospect of navigating a totally open and historically unprecedented gender landscape can seem daunting. To square off with this nascent challenge, young consumers have taken a practical approach to gender politics. Their new and unique view of gender is best represented by three distinct but intertwining behavioral themes: Gender Neutral, a preference for a wholly non-gendered lifestyle; Gender Bending, a proclivity for ...

Marketing Tips

... help build brand awareness, the company is offering a "pink tax rebate" in the form of credit for those who share a referral code with friends. A much-discussed topic of late, the pink tax is a term for gender-biased pricing in which products marketed to females cost more than comparable ones that are marketed to men or gender-neutral. - 4. HELP THEM MAKE NEW FRIENDS…BUT KEEP THE OLD. - Forming new friendships has become difficult for Gens Y and Z in recent years; 62% of youth think that ...

Peace Of Mind: The Guide To Gen Z Burnout

... these young consumers. Consider how your brand can partner with mental health charities and organizations or foster a dialogue around young consumers’ emotional wellbeing. And outside of championing mental health, brands across all categories can align themselves with causes that Zs hold dear, whether that’s launching an anti-bullying campaign, creating gender neutral clothing lines, or featuring all types of body shapes one’s advertising. Brands that stand alongside Zs in their fight against their ...

10 Gender Takeaways

... approach and began marketing its products to both genders simultaneously, with a shared ad campaign. The ads feature males and females in adventurous and athletic scenarios, and offer up the gender-neutral tagline “Do:More.” - LOOK FOR OPPORTUNITIES TO MEET GENDER-SPECIFIC NEEDS - Gen Ys and Zs are practical about gender. Because they aren’t threatened by the same gender inequalities that their parents experienced, they feel freer to explore and celebrate the unique qualities of their gender. Many ...

Feedback Loop

... fact that they’re accustomed to brands asking for their input via crowdsourcing and co-creation initiatives. Following in the footsteps of Ys, the next generation is already forming strong opinions and calling out companies they believe should have more sustainable business practices, gender-neutral products, or Photoshop-free ads, for instance. Knowing that their thoughts will be valued, coupled with their desire to tell brands how to better meet consumer needs, we expect to see a surge in ...

Video Game Time

... play versus 6% of women in both countries), however, certain female players, such as Sasha “Scarlett” Hostyn (who is trans), are forging new ground in gaming with and against men, and they’re developing a strong following among both sexes. It’s not without effort that eSports will become gender neutral; the genre has had to overcome sexism in gaming, advertisers who are primarily interested in connecting with the male 18- to 34-year-old audience, and video game content that is more stereotypically ...

Single Inclusive

... reminder that they don’t need to wait for a proposal to wear a diamond ring. In an interview she did with iMedia Connection, journalist Kate Bolick (“All the Single Ladies,” The Atlantic) cited JetBlue, Airbnb, and Fresh Direct as examples of brands that speak successfully to the modern single; interestingly, all are gender-neutral brands that don’t just speak to the “single ladies” phenomenon but rather address independent adults as their own unique demographic. Chevrolet, in a commercial they created ...