Pro-LGBT Sep 10, 2013 ... Brands are showing support for LGBT rights in their marketing efforts.The LGBT community has a strong and vocal advocate base among today’s young consumers. For Gen Ys and Zs, LGBT rights—and, namely, marriage equality—represent the next frontier of social progress. For younger generations, formerly “sensitive” issues of homosexuality and transgendered identity are not issues at all. This unprecedented openness has been reflected across media, where gay, lesbian, transgender, and transsexual ...
Marketing Tips Dec 11, 2015 marketing relationships dating love ... pair of jeans with the help of a denim matchmaker and then decide in the morning if they love them or want to bring them back, no questions asked. While consumers can often return products, the brand sought to promote a “no strings attached” approach to further encourage people to give their jeans a shot at love. - 4. Represent LGBT relationships. - Youth have been at the forefront of LGBT rights, helping promote greater acceptance and equality for people to love whomever they want, regardless of ...
The Customer Isn't Always Right Sep 15, 2016 retail civil rights customer service shopping ... on issues (see Clear Consciousness), and, as such, it is important that they embody these values in every aspect of their business, from their employee programs to the causes they get involved in to the customers they serve. For example, if a company has made it part of its mission to support LGBT rights and charities, the brand has the right—and some might say the moral obligation—to turn away customers who openly speak out against the cause it champions. By serving such a customer ...
All The Feels Jun 22, 2017 gen z social life friends social media ... , compassion, and courage to stand up for others. The campaign featured a website with a kindness toolkit, mindfulness videos, and recommendations of other kindness materials.GEN Z WORRIESZs in both the U.S. and UK worry most about war and terrorism, and U.S. Zs tend to worry about more things than UK Zs overall. Those in the U.S. are significantly more likely than those in the UK to worry about political issues such as racism, immigration, gender inequality, and LGBT prejudices. Young women ...
Transgender Voices Sep 12, 2013 ... are being made in entertainment media, marketers are still lagging behind. Ads depicting same-sex couples have only recently gained momentum, but we expect that their acceptance will soon open the doors for more progressive, LGBT-friendly brands to finally and fully acknowledged the transgender community. - TRANSGENDER VOICES: TV - The Sundance Channel is developing a scripted drama called T about a former lesbian activist who goes through gender reassignment surgery to become a man. Amazon’s ...
Culture Spotlight On Brazil Jun 14, 2018 ... oldest LGBT rights organization, Grupo Gay da Bahia (GGB), violent deaths of LGBTQ individuals in Brazil hit an all-time high in 2017, up 30% from 2016, demonstrating that there's still a long way to go, despite the country's pride-friendly image in cities like Rio de Janeiro and São Paulo and at Carnival. This treatment is largely due to Brazil's machismo culture, which tends to discriminate against those who aren't heterosexual. However, Pabllo Vittar, a drag queen who signed with Sony Music ...
Marketing Tips Mar 10, 2016 marketing social consciousness causes and issues corporate responsibility ... what the company stands for. In this era of acceptance and inclusion, the adage that “the customer is always right” need not apply if the customer spews hate speech. Starbucks Starbucks is standing up for LGBT equality and wants to ensure that its coffee shops are safe spaces. Starting in November in Seattle where the company is based, it rolled out the Safe Place program and partnered with the Seattle Police Department to teach employees how to respond to hate crimes and bigotry. The ...
(Gender) Role Playing Dec 03, 2015 gender global relationships equality feminism Gender Neutral ... course of your life to the extent that it once did. What’s more, the heightened visibility of non-traditional and LGBT relationships are inspiring heterosexuals to reconsider how they define gender-based roles in their own love lives. Open-minded and label-reluctant as a group, young people are flattening the concept of gender altogether; 78% of global youth say their generation is becoming more accepting of nontraditional gender roles. While navigating these new roles can be demanding, young ...
