Social By Design Mar 08, 2016 design collaborative consumption coworking spaces politics NOwners ... good way to balance out monopolies of larger companies.Liam, 27, UKShifts in the purchasing predilections of Generations Y and Z may also be influencing socialism’s rising star power. As Cassandra highlighted in 2014, the fast growth of the sharing economy is creating a generation of NOwners: young people who prize access over ownership. The Ubers and Airbnbs of the world have gained steady traction with youth since then, familiarizing them with ownership alternatives like sharing, renting, and ...
NOwners Mar 04, 2014 retail branding collaborative consumption on-demand sharing economy shopping NOwners ... emerge: from community collectives and shared group ownership to barter markets and gifting networks. The fast growth of the share economy has inspired a shift in the purchasing inclinations of Gens Y and Z. Indeed, they are the first generations of NOwners: individuals who prize access over ownership to the extent that the very concept of owning seems passé. This emergent mindset is altering the consumer landscape, as these NOwners rethink the extent of their need for certain products and services ...
Zconomy Mar 09, 2015 gen z spending ownership peer-to-peer sharing economy ... Young consumers are redefining ownership, looking at the items they purchase as investments to be traded and resold to offset their cost. Most members of Gen Y, having witnessed a historic economic collapse, are hesitant to take on the financial commitments and responsibilities associated with ownership. Indeed, they are largely a generation of NOwners who prize access over ownership and are turning to renting, sharing, and bartering (NOwners, Cassandra Report, Winter/Spring 2014). While Ys are ...
(Ana)logging Off Dec 01, 2016 media & entertainment board games books music ... in a particular entertainment property when they’re willing to own a physical piece of media today; despite their preference for access over ownership (see NOwners) and dismissal of being weighed down by possessions, they’re willing to have such physical media for more emotional reasons. These analog entertainment options also help youth be more mindful about the media they consume in an extension of the wellness movement that has seen young people embrace activities that emphasize Presence ...
Living Experiments Sep 11, 2015 community home local culture Cultural Diplomats Opportunity Nomads ... , purposely limiting their possessions (see NOwners). And unlike previous generations at their age, they have delayed getting married or having children, so there are fewer people relying on them, enabling them to take more risks with their life path. They are willing and excited to venture to new towns, cities, and even countries as they seek opportunities for success. Perhaps NYC isn’t working out so they decide to try Portland, Maine. They don’t see relocating as a sign of failure that they didn’t ...
Gen Z State Of Mind Jun 26, 2017 career education family gen z home money social life ... aspirations are also reflective of their independent nature. Owning a car is what they aspire to most, followed by owning a home, with seven in 10 in both the U.S. and UK wanting these, and nearly nine in 10 Trendsetters in the U.S. wanting both. These desires oppose those of Ys who are well-established NOwners and considered possessions a burden, yet Zs strive for these milestones because they provide freedom. Given their on-demand expectations, Zs want to own a car so they can go wherever they want ...
Open House Sep 10, 2015 community home décor ... %) no longer consider owning a home to be part of the American Dream. The cost of doing so may prevent them from getting a house in the first place, but rather than feeling limited or behind in life, they’ve realized the benefits that such flexibility affords. Even as the economy improves and Ys gain more income to invest in items for the long-term, they’re increasingly choosing to simply access them instead of purchase them (see NOwners); in 2014, 10% of young adults were renting items they needed ...
The Path Aug 28, 2015 career education family home money ... actually regard them more as a suitable solution until they can buy a car of their own. Indeed, 84% say they would rather buy/lease a car than use a rental service. This preference may seem inconsistent with their desire to own few possessions (see NOwners), but as they value experiences and being able to go where they want when they want, they seek to have a car since it enables them to do so more easily. Get Married Though much has been said about the rise of “hookup culture,” the institution of ...
TasteMakers Sep 29, 2016 food & beverage luxury spending coffee dining experiences grocery shopping ... food and drinks and share them on social media with their friends and followers, raising expectations for visually striking presentations to accommodate these habits. Young generations have elevated the role of food and beverages as this category enables them to attain exceptional experiences around products without being burdened by permanence (see NOwners).Food and beverages are a category I splurge on. I normally treat myself to something food related more than anything else as I shop for food ...
Consumed Consumer Mar 24, 2014 ... to my wishlist! AJ, 26ABOUT A quarter of consumers say online wishlists/pinboards help them to define and share their personal taste A GENERATION OF NOWNERS Just over one-third would rather pay full price to access an item than pay the same price to own it. This access-over-ownership mindset is increasingly prominent among young consumers, and is prompting them to experiment with purchasing alternatives such as rental or sharing programs that allow temporary access for a lower cost of entry ...
